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EntreGurus-Book-How Google Works-Eric Schmidt-Jonathan Rosenberg-9 Rules to Deal with Email Overload-Part 1TODAY’S IDEA: 9 Rules to Deal with Email Overload – Part 1

— From 9 Rules For Emailing From Google Exec Eric Schmidt, online article by Time.com (September 24, 2014), based on the book How Google Works, by Eric Schmidt and Jonathan Rosenberg

Aaaaah… email… that wonderful means of communication that enables us to reach anyone, anywhere, instantly. It has revolutionized our world. It really is fantastic: the way in which we interact with one another, the instant delivery and response times, the ability to attach files… everything about it is awesome, except for one thing: email overload.

In this miniseries I’ll be bringing you a few of the ideas that exist out there to make our email life easier, more effective, and more manageable. There has got to be a way to deal with email overload that satisfies both the need to communicate and the need to free ourselves from the burden of being tethered to it all the time.

While I receive a lot of emails, I’m sure it’s nothing compared to the overwhelming amount that Eric Schmidt and Jonathan Rosenberg executives from Google, receive on a daily basis. That is why I believe they have a lot to say when it comes to handling email effectively and efficiently.

According to Time.com, in the book How Google Works, authors Schmidt and Rosenberg share 9 rules “for mitigating that sense of foreboding.” Without further ado, here are the rules:

1. Respond quickly.“There are people who can be relied upon to respond promptly to emails, and those who can’t. Strive to be one of the former. Most of the best—and busiest—people we know act quickly on their emails… [not just] to a select few senders, but to everyone. […] Being responsive sets up a positive communications feedback loop. […] These responses can be quite short—’got it’ is a favorite of ours.”

2. When writing an email, every word matters, and useless prose doesn’t. Be crisp in your delivery.“If you are describing a problem, define it clearly. Doing this well requires more time, not less. You have to write a draft then go through it and eliminate any words that aren’t necessary.”

3. Clean out your inbox constantly. “How much time do you spend looking at your inbox, just trying to decide which email to answer next? How much time do you spend opening and reading emails that you have already read? Any time you spend thinking about which items in your inbox you should attack next is a waste of time. Same with any time you spend rereading a message that you have already read (and failed to act upon).”

In here, the authors talk about implementing the OHIO acronym: Only Hold It Once. What this means, they say, is that “when you open a new message, you have a few options: Read enough of it to realize that you don’t need to read it, read it and act right away, read it and act later, or read it later.” And they advise, “Choose among these options right away, with a strong bias toward the first two… If you read the note and know what needs doing, do it right away. Otherwise, you are dooming yourself to rereading it, which is 100 percent wasted time.”

In this fashion, the only items that remain in your inbox are those that require further or deeper action. And the authors suggest cleaning it every day—ideally—or leaving in there as few items as possible: “anything less than five is reasonable.”

Please come back tomorrow for the remaining rules on this great list. Slowly but surely we will win the battle of email overload!

ACTION

TODAY: Pick one (or more) of these rules to apply today to the way you handle email.

FUTURE: Start by incorporating one of these rules for handling your email. Then, once you’ve got that all figured out, add another one, and so on, until you’ve got your email under control.

Know someone who needs a bit of help with email? Please share these rules via emailFacebookTwitter, or LinkedIn, thank you!