Estimated reading time: 3 minutes, 12 seconds.
TODAY’S IDEA: Write a great last chapter-Part 1
— From Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer
Danny Meyer, restaurateur and hospitality guru says, “The road to success is paved with mistakes well handled.”
I love his take on this!
He and his team refer to their strategy for handling mistakes as “writing a great last chapter.” While Meyer’s examples come from the restaurant world, the approach can be adapted to any business. The author explains:
Whatever mistake happened, happened. And the person on the receiving end will naturally want to tell anyone who’s interested at all about it. That’s to be expected. While we can’t erase what happened, we do have the power to write one last episode so that at least the story ends the way we want. If we write a great one, we will earn a comeback victory with the guest. Also, the guest will have no choice but to focus on how well we responded to the mistake when telling anyone we made it. We can, then, turn a mistake into something positive. To be effective, the last chapter must be written imaginatively, graciously, generously, and sincerely. And sometimes we even write a great last chapter when it was the guest, not us, who made the mistake.
Meyer recalls an occasion when Senator Bob Kerrey—whom he knew well—was having a dinner party at one of his restaurants. One of Kerrey’s guests found a beetle in his salad. Kerrey ran into Meyer the next day and told him. Meyer, rightly so, apologized and asked if his staff had handled it well, to which the Senator replied that, indeed, the staff had handled it incredibly well.
After the conversation with Senator Kerrey, who was then having lunch at another of Meyer’s restaurants, Meyer spoke to the General Manager and told him:
“There was a mistake last night at Gramercy Tavern. We’ve got to figure out how to write a great last chapter here,” and explained what had happened. Further, Meyer added, “Whether or not Senator Kerrey or his guest orders a salad during his lunch, I want you to deliver a beautiful salad and garnish it with a small piece of paper. On that piece of paper, I want to you write the word RINGO, and when you deliver it, you can tell them ‘Danny wanted to make sure you knew that Gramercy Tavern wasn’t the only one of his restaurants that’s willing to garnish your salad with a beatle.”
Meyer points out: “It was now impossible for Senator Kerrey to tell anyone the story about the beetle in the salad without also mentioning the ‘last chapter’ we wrote the following day.”
Most mistakes in Meyer’s business, according to him, are like this one and small enough to fix. But whether it’s something like this or a complaint of any other kind, the author focuses on a twofold mission. “First, to learn from the mistake and to profit from what we’ve learned; and second, to write a great last chapter that allows us to end up in a better place with the guest than if we had never made the mistake in the first place.”
I think Meyer’s approach to mistakes and hospitality is fantastic. Please come back tomorrow to continue learning from him on how to handle mistakes.
Do you have any stories of mistakes well handled? I’d love to hear them! Please let me know in the comments here.
ACTION
TODAY: Whether you make a mistake or someone else does, big or small, you can write a great last chapter. What will you write?
FUTURE: Make it a habit of incorporating the mindset of writing a great last chapter in your life and business. You and your team will be able to handle and learn from mistakes in a much better way!
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