Estimated reading time: 4 minutes, 14 seconds.
TODAY’S IDEA: When creating your business vision, keep these points in mind
— From Leadership 101: What Every Leader Needs to Know by John C. Maxwell
Walt Disney came up with his business vision after taking his two daughters to an amusement park. In there, he was captivated by the carousel. However, when it came to a stop, “he observed shabby horses with cracked and chipped paint. And he noticed that only the horses on the outside row moved up and down. The others stood lifeless bolted to the floor.”
This disappointment is what inspired him to create his business vision of “an amusement park where the illusion didn’t evaporate, where children and adults could enjoy a carnival atmosphere without the seedy side that accompanies some circuses or traveling carnivals.” From there, Disneyland was born and the rest is history.
As a leader, it is very important that you, too, create your business vision. John Maxwell, leadership guru and author of Leadership 101, says, “Vision leads the leader. It paints the target. It sparks and fuels the fire within, and draws him forward. It is also the fire lighter for others who follow that leader.”
To create a successful business vision, keep in mind the following points:
Vision starts within. “You can’t buy, beg, or borrow vision. It has to come from the inside… If you lack vision, look inside yourself. Draw on your natural gifts and desires. Look to your calling if you have one.”
The author says that, as you look within for your vision, you must listen to several voices:
The inner voice. “Do you know your life’s mission? What stirs your heart? What do you dream about? If what you’re pursuing doesn’t come from a desire within—from the very depths of who you are and what you believe—you will not be able to accomplish it.”
The unhappy voice. “Discontent with the status quo is a great catalyst for vision. Are you on complacent cruise control? Or do you find yourself itching to change your world?”
The successful voice. “Nobody can accomplish great things alone. To fulfill a big vision, you need a good team. But you also need good advice from someone who is ahead of you in the leadership journey. If you want to lead others to greatness, find a mentor. Do you have an adviser who can help you sharpen your vision?”
And this last voice is essential if you’re having a hard time coming up with a vision of your own. Maxwell suggests hooking up with a leader whose vision resonates with you. If you can’t come up with your vision yet, but you are in alignment with someone else’s vision, perhaps, for the time being, the best thing you can do is to help out and learn as much as you can from this other leader. That way, when you have created your own business vision, you will know how to execute.
Vision draws on your history. “Vision isn’t some mystical quality that comes out of a vacuum, as some people seem to believe. It grows from a leader’s past and the history of the people around him.” Look at the story of Disney and many other leaders; it was connecting the dots of past events to their present capabilities that lead them to create their vision.
Vision meets others’ needs. “True vision is far-reaching. It goes beyond what one individual can accomplish. And if it has real value, it does more than just include others; it adds value to them. If you have a vision that doesn’t serve others, it’s probably too small.”
Run your vision by a small group of trusted friends and ask for their feedback. They will come up with ideas and twists that would have never occurred to you. Take what works and discard the rest, and you will be able to broaden your vision to add more value to those whom you will serve.
Vision helps you gather resources. “One of the most valuable benefits of vision is that it acts like a magnet—attracting, challenging, and uniting people. It also rallies finances and other resources. The greater the vision, the more winners it has the potential to attract. The more challenging the vision, the harder the participants fight to achieve it.”
ACTION
TODAY: Do you have a business vision? This can indeed mean that you are starting a business, but not necessarily. It means that you have a vision for yourself in business, whichever path you decide to follow, whether your own, or as an employee for a company whose business vision resonates with you. If you don’t have one, give some thought to the points above and create one. Remember this awesome quote by Rosabeth Moss Kanter: “A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”
FUTURE: As you grow in life and business, make a point of revising your vision from time to time. Your vision must be exciting and relevant to the stage you’re in, and it’s also important to make sure it continues to lead you to where you want to go.
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