TODAY’S IDEA:
KISS = Keep It Super Simple
— From: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
This is one of my favorite books (yes, I know, I have so many…) because the Heath brothers manage to distill the art of effective messages down to a model that they’ve called SUCCESs. The first step is an idea that applies well to messaging and also to many other areas of business and life. The concept? Keep It Super Simple (remember it by its acronym: KISS).
The important thing to understand is that by simple they don’t mean dumbing down, what they mean is finding the core of the idea. This means “stripping an idea down to it’s most critical essence.” Yet the hard part is not “weeding out superfluous and tangential elements” but discarding other ideas “that may be really important but just aren’t the most important idea.”
To further explain, the authors describe what the Army calls Commander’s Intent. “Commander’s Intent manages to align the behavior of a soldier at all levels without requiring play-by-play instructions from their leaders. When people know the desired destination, they’re free to improvise, as needed, in arriving there.”
This is important because you can plan all you want but “no plan survives contact with the enemy.” Unpredictable things always occur, yet when that happens, the goal should be to keep the intent in mind. If everyone does that, you’ll inevitable get to where you want to go, or at least move closer into that direction. Note that the Commander’s Intent applies as well to people from all walks of life: “No sales plan survives contact with the customer.” “No lesson plan survives contact with teenagers.”
The way in which you can arrive at your Commander’s Intent is by asking these two questions:
- If we do nothing else during tomorrow’s mission, we must ____________.
- The single, most important thing that we must do tomorrow is ____________.
Simple enough, don’t you think?
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupery
ACTION
TODAY: What are you working on where the plan did not survive contact with the intended recipient? Take a moment to ponder the two questions above to arrive at the Commander’s Intent for your project. Once you have found your core idea, then you and all involved will be able to move forward in that direction.
FUTURE: How about setting a Commander’s Intent for each project that you work or collaborate on? Share the concept of Commander’s Intent and the two questions with your team, that way everyone involved will have clarity to move towards the common goal.