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TODAY’S IDEA: Start at the epicenter
— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson
When we’re starting a new business or a new project, we sometimes get muddled in the details and forget to focus on the core, or what Fried and Hansson call the epicenter. “There are forces pulling you in a variety of directions. There’s the stuff you could do, the stuff you want to do, and the stuff you have to do. The stuff you have to do is where you should begin. Start at the epicenter.”
Focusing on what’s important is always at stake, yet this is such a simple idea that sometimes we forget about it and we need someone to point out the obvious. The authors give the example of a hot dog stand: “you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry about is the hot dog. The hot dogs are the epicenter… a hot dog stand isn’t a hot dog stand without the hot dogs.” You could take away the toppings and still have a hot dog stand (despite many people not liking your plain hot dogs), but you cannot take away the hot dogs.
“Which part of your equation can’t be removed?”
The best way to find out your epicenter is to ask “If I took this away, would what I’m selling [or working on] still exist?” Keep asking and removing things (figuratively) until you cannot remove anymore. “When you find [the epicenter] you’ll know. Then focus all your energy on making it the best it can be. Everything else you do depends on that foundation.”
ACTION
TODAY: Think of a project you are starting or have recently started. Where have you gone off on a rabbit trail? Get yourself back on track: figure out your epicenter and focus on strengthening it, as everything else depends on it.
FUTURE: Whenever you start new projects add “search for the epicenter” during your initial phases to your checklist. Review it often as your project grows and expands. Focus always on the epicenter as the basis: always keep your epicenter strong, and—very important—share the epicenter with your team(s) so that they can focus on it and contribute to strengthen it.
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