Over the next week I’m going to be taking a slightly different approach to the daily posts: so far, it’s been one idea per day from a different book, and while I have repeated a few books, the ideas are stand-alone, and it’s never been the same book back to back. Since the book that I’m reading now goes over five strategies on how to become more effective, and since we’re always looking at making the most out of our time and effort, I want to share all five ideas with you in sequence. Call this a miniseries of ideas, if you will. The miniseries will be coming to you in six posts: today’s plus the next five days. I hope you enjoy it and benefit from this, and I would love to hear from you on what you think of this miniseries approach! 


Estimated reading time: 3 minutes, 23 seconds.

EntreGurus-Book-Two Awesome Hours-Josh Davis PhDTODAY’S IDEA: Be Awesomely Effective Part 1: Embodied cognition

— From Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done by Josh Davis, Ph.D.

In Two Awesome HoursJosh Davis, Ph.D. says that we all fall into the efficiency trap one way or another. “Regardless of how high up the ladder we are, we typically respond to being overwhelmed by work in two ways. One is to force ourselves to stay on task without breaks in order to make the most efficient use of our days. The other is to work more hours…to make the most efficient use out of our weeks.”

The problem with that approach is that the underlying idea of “efficiency” doesn’t work. We’ve all tried to do more in less time and to forage for time by using any would-be down time to work (breaks, lunch, dinner with family, etc.). How has this worked for you? “Many of us feel stifled rather than accomplished at the end of the typical day,” says Davis.

The key to our productivity lies not in being efficient at doing more and to stop wasting time (seeing down time as a waste). What we need to do is understand how our brains and bodies work so as to become effective.

“Staying on task without a break and working longer hours are wonderful solutions for a computer or machine. [They] don’t get tired, so the quality of work is identical every time they are used.” We’re human, and a continual demand for one kind of work with a consistent level of effectiveness would be the equivalent or asking a runner to stay at the same speed under any circumstance: whether a sprint or a marathon, after pulling an all-nighter, after being hung-over, or after being well-fed and well-rested.

The idea that being biological creatures affects how we think and feel is called “embodied cognition.”  (Cognition definition.) How many times have you felt tired and do not feel like working? Or how many times have you felt great and plowed through all your workload successfully with extra time at the end to go do something fun? That’s what embodied cognition means. Yes, your body influences your thoughts.

While we are not machines or computers and cannot sustain that level of efficiency, “each of us has a vast, untapped potential as a human that computers and machines do not have. And trying to be efficient all the time will block us from harnessing it.”

The author points to the example of doing ten thousand pushups. It would be a feat of Herculean strength to do them uninterrupted, but we’d have no problem doing a few pushups a day until we hit the 10K mark. My friend Josh Spodek has done more than 100,000 burpees since 2011 with his daily, ten-minute exercise routine!

“We may all be capable of impressive feats of comprehension, motivation, emotional control, problem solving, creativity and decision making when our biological systems are functioning optimally. But we can be terrible at those very same things when our biological systems are suboptimal. The amount of exercise and sleep we get and the food we eat can greatly influence these mental functions in the short term—even within hours.”

The key to being truly productive then, says Davis, is to “ditch efficiency and create, instead, the conditions for two awesome hours of effectiveness each day.”

Tomorrow I’ll share Davis’ first strategy to get this done.

ACTION

TODAY: Think of the many ways in which you have fallen into the “efficiency trap.” Do you go from task to task without breaks? Do you skip breakfast to leave in a hurry? Do you “fuel” your body with caffeine and sugar all day to keep you going? Where are you asking your brain and body to perform steadily and uninterrupted in an unrealistic way?

FUTURE: Keep reading this miniseries over the next few days to find out the five strategies that will help you create the environment for you to be awesomely effective!

If you know of someone who could benefit from reading this miniseries, please share this post via emailFacebook or Twitter, thank you!