“The only purpose of starting is to finish,” writes Seth Godin in his remarkable book Linchpin. Finishing or shipping, as Godin calls it, “means hitting the publish button on your blog, showing a presentation to the sales team, answering the phone, selling the muffins, sending out your references. Shipping is the collision between your work and the outside world.”
But one of the things that makes shipping so difficult is thrashing. Thrashing is “the apparently productive brainstorming and tweaking we do for a project as it develops… sometimes thrashing is merely a tweak; other times it involves major surgery.”
Thrashing is essential; however, it’s the timing of the thrashing that can make or break a project. In the video below, Godin insists on thrashing early because that is when it’s easy and cheap. He is right. Professionals thrash early and then they get to work so as to ship with top quality and pride, respecting deadlines and other people’s time, and doing so within budget. It’s not a dream, it can be done.
The problem comes when people behave in an amateur way and do all the thrashing near the end. Godin continues, “the closer we get to shipping, the more people get involved, the more meetings we have, the more likely that CEO wants to be involved. And why not? What’s the point of getting involved early when you can’t see what’s already done and your work will probably be redone anyway? The point of getting everyone involved early is simple: thrash late and you won’t ship. Thrash late and you introduce bugs. Professional creators thrash early. The closer the project gets to completion, the fewer people see it and the fewer changes are permitted.”
Thrashing allowed at the end leads to missed deadlines, much stress, unnecessary changes, late nights, much heartache, frustration and resentment. Coordinating all the thrashing from teams of people that increasingly get larger as the deadline approaches is very difficult. “Projects stall as they trash. Nine women can’t have a baby in one month, no matter how closely they coordinate their work.”
So, what to do? Godin offers two solutions. Both will make people uncomfortable, yet they are the only way in which projects will be shipped on time and without the unnecessary heartache that too-many-cooks-in-the-kitchen brings. Here they are:
1. “Relentlessly limit the number of people allowed to thrash. That means you need formal procedures for excluding people, even well-meaning people with authority. And you need secrecy. If you have a choice between being surprised (and watching a great project ship on time) or being involved (and participating in the late launch of a mediocre project), which do you want? You must pick one or the other.”
2. “Appoint one person to run it. Not to co-run it or to lead at task force or to be on the committee. One person, a human being, runs it. [His or] her name on it. [His or] her decisions.”
In the video, Godin tells the story of how his boss loved to show up the day before with “just a little suggestion” that led to a domino effect of changes resulting in missed deadlines. Godin’s solution was to adopt a disciplined approach: thrash at the beginning and allow people to share their input and ideas early on. Then, have the thrashers sign a form stating that they have given their input and that they will not provide further input or changes after a certain deadline. This allows the people who are working on the project the necessary time for completion and shipping.
ACTION
TODAY: Think of ways in which you can apply early thrashing to your projects. How can you also instill the discipline in your team of thrashing early and shipping on time?
FUTURE: As you encounter the start of new projects, think of the optimal time and way in which thrashing should take place. Should it be a meeting? Should it be one-on-one? Should it be via a form? Think also of the time when thrashing should come to an end. Don’t veer away from the discipline of thrashing early and having a cut off point. Then take the best ideas, incorporate them into the project and get to work so that you can ship the best possible project on time and on budget.
Know someone who needs to stop thrashing at the end of a project? Please share this post with that person via email, Facebook or Twitter, thank you!
I recently went through an experience where an airline performed a procedure a specific way one time, and then—under the same circumstances—performed a completely different procedure a second time.
As I pointed out the discrepancy in performance (because it was to the detriment of my time and money), the airline started pointing fingers at possible culprits of said discrepancy. It was very unfortunate: instead of fixing it, airline personnel were focused on making up excuses and blaming.
This reminded me of M.J. Ryan’s book Habit Changers, specifically the passage where she says, “When a crisis hits, fix it. Don’t waste time analyzing why or who. Then afterward solve for the pattern so that it doesn’t happen again.” Or put another way: “First correct, then prevent.”
ACTION
TODAY & FUTURE: Don’t blame or point fingers: focus on correcting first and preventing second. Learn what happened so that you can apply those valuable lessons towards the future.
When we think of the bottom line, the first thing that comes to mind is money. However, in Thinking for a Change, leadership guru John C. Maxwell says that if we solely focus on financial matters as the bottom line, we may miss something critical. He says, “Instead, think of the bottom line as the end, the take away, the desired result. Every activity [and organization] has its own unique bottom line. If you have a job, your work has a bottom line. If you serve in your church, your activity has a bottom line. So does your effort as a parent, or spouse, if you are one.”
Maxwell tells the story of Frances Hesselbein who headed the Girl Scouts of America for many years and turned it around into the successful organization that it is today. When she became CEO of the organization, it was in trouble because it lacked direction, and interest in it was dwindling from girls to participate as well as from adults to volunteer. She needed to focus on the bottom line. In her words, “We kept asking ourselves very simple questions. What is our business? Who is our customer? And what does the customer consider value? If you’re the Girl Scouts, IBM or AT&T, you have to manage for a mission.”
Asking these questions and her focus on a mission led Hesselbein to find the Girl Scouts bottom line: “We really are here for one reason: to help a girl reach her highest potential. More than any one thing, that made the difference. Because when you are clear about your mission, corporate goals and operating objectives flow from it.”
In this case, her bottom line was not measured in dollars but in changed lives.
If you are wondering how you can put bottom-line thinking to work for you, Maxwell shares the following five points to do this.
1. Identify the real bottom line.
“It can be as lofty as the big-picture vision, mission or purpose of an organization. Or it can be as focused as what you want to accomplish on a particular project.” Be very specific. “What are you really trying to achieve? When you strip away all the things that don’t really matter, what are you compelled to achieve? What must occur? What is acceptable? That is the real bottom line.”
2. Make the bottom line the point. Your bottom line will be your guide and goal for all you do, and everything else revolves around it. “Sometimes, for example, an idealistically stated mission and the real bottom line don’t jibe. Purpose and profits [seem to] compete [… but] profits serve purpose—they don’t compete with it.”
3. Create a strategic plan to achieve the bottom line. Organizations should identify and focus on the “core elements or functions that must operate properly to achieve the bottom line. […] The important thing is that when the bottom line of each activity is achieved, then THE bottom line is achieved.”
4. Align team members with the bottom line.
“Ideally all team members should know the big goal, as well as their individual role in achieving it. They need to know their personal bottom line and how that works to achieve the organization’s bottom line.” (A post to reinforce this point is Believe.)
5. Stick with one system, and monitor results continually. “Bottom-line thinking cannot be a one-time thing. It has to be built into the system of working and relating and achieving. You can’t just tune in to the desired result every now and then. Achieving with bottom-line thinking must be a way of life, or it will send conflicting messages.
ACTION
TODAY: Do you know the bottom line for the various aspects of your life? Take a moment today to pick one area you want to focus on and find out the bottom line.
FUTURE: Don’t lose sight of that clarity and the bottom line you just figured out. Everything you do should revolve around that bottom line. As you embark in any action or project, ask: is this in alignment and getting me closer to my bottom line? If the answer is yes, go for it! If it’s no, then course-correct and do something instead that gets you closer to your goal.
Happy bottom-lining!
Know someone who could benefit from figuring out his or her bottom line? Please share this post via email, Facebook or Twitter, thank you!
We all have an ego, and that’s a good thing. It pushes us to do bigger and better things, it fuels our desire to win, and drives us to succeed. But if we let it take the lead, it becomes a destructive force that “clouds our judgment and prevents us from seeing the world as it is,” say Leif Babin and Jocko Willink, authors of Extreme Ownership.
Further, if left unchecked, “ego clouds and disrupts everything: the planning process, the ability to take good advice, and the ability to accept constructive criticism… Often, the most difficult ego to deal with is your own.”
As philosopher and writer Michel de Montaigne said “I have never seen a greater monster or miracle than myself.” So, if ego has these two sides, how do we make sure that it doesn’t hijack us to take over but stays on the miracle side instead?
The authors say that it the ego must be in check at all times and we must operate with a high degree of humility. “Admitting mistakes, taking ownership and developing a plan to overcome challenges are integral to any successful team… strive to be confident, but not cocky.”
Babin relays a story of one of his clients: this was a manager faced with a superintendent subordinate who had more knowledge and experience than him. The subordinate had taken action—without running it first by the manager—that would cost the company lots of money.
Needless to say the manager was very upset. His ego had taken a hit because the subordinate had not cleared the action with him. With Babin’s help, the manager was able to check his ego and realize that the action may not have been deliberately done to hurt him or to see how much the subordinate could get away with. The manager said, “I’m sure he [the subordinate] thought he was doing the best for the immediate situation as it presented itself.” Over the ensuing conversation, Babin and the manager came to the conclusion that the subordinate acted in good faith, yet was unaware of the big picture. Thus, the subordinate’s action, taken without running it first by the manager, had cost the company hundreds of thousands of dollars.
It was the responsibility of the manager to explain the overall plan and mission to all subordinates, so that they could see the impact of their actions.
Had Babin and the manager not spoken, the manager would have likely confronted the subordinate and it would have resulted in a clash of egos. Instead, Babin recommended to the manager to take Extreme Ownership and not point fingers, but take full responsibility. Here’s what Babin said to the manager:
“This isn’t his fault, it’s yours. You are in charge, so the fact that he didn’t follow procedure is your fault. And you have to believe that, because it’s true. When you talk to him [the subordinate] you need to start the conversation like this: ‘Our team made a mistake and it’s my fault. It’s my fault because I obviously wasn’t as clear as I should have been in explaining why we have these procedures in place and how not following them can cost the company hundreds of thousands of dollars. You are an extremely skilled and knowledgeable superintendent. You know more about this business than I ever will. It was up to me to make sure you know the parameters we have to work within and why some decisions have got to be run through me. Now, I need to fix this so it doesn’t happen again.’ ”
Our egos don’t like to take blame, so it’s natural for anyone in a leadership position to find where the blame lies when something goes wrong in the work of a team. However, it’s incumbent upon us to check our egos and to make sure everyone knows how their actions fit in the big picture. The bottom line: “It’s about the mission and how best to accomplish it.”
Happy leading with ego in check!
ACTION
TODAY: Are you the leader of a team or part of a team? Do you and everyone on your team know how each individual’s work fits into the big picture? If not, explain to all or ask your leader. This will save you and your team much heartache!
FUTURE: As you embark on new projects, always seek to communicate to your team what the overall mission is and how each member fits within it. Take full responsibility and extreme ownership of everything that happens. Operate with humility and check your ego constantly, that way you’ll ensure it will drive you to succeed.
Know someone who needs to check their ego? Please share this post with that person via email, Facebook or Twitter, thank you!
Dave Kerpen, author of The Art of People tells a story in which the members of his eight-person entrepreneurial group kept missing each of their goals.
This was a group that met monthly, and over the previous year, the members of the group had been working on achieving some personal goals. However, these eight successful and driven, otherwise super-achievers, were not hitting the mark.
As they were wondering what was happening for them to keep coming short of their goals, one of the members named Ben said, “We’re not hitting our goals because we’re not accountable enough. Starting today, we’ll each have a goal accountability partner. You are to check in with your partner at least once a week. First up, reassess all goals together and make sure they’re SMART goals (Simple, Measurable, Attainable, Realistic and Timebound). Then, instead of you updating the group at our monthly meeting with your progress, your partner will update the group on how well you’re doing and you will update the group on how well your partner is doing.”
What do you think happened over the next months? Yes, everybody hit their goals.
Instead of us holding ourselves accountable, Kerpen says, “we should be letting others hold us accountable for our successes and failures. Why? Because when you are accountable to another human being you trust and respect, it makes you want to work harder to achieve the goals you set.”
An additional advantage of being accountable to another person is that you realize how lame your excuses are: while in your mind a rainy day sounds reasonable enough not to go to the gym, your accountability partner won’t let you get away with it. Also, one accountability partner to help you and whom you can help is ideal, says Kerpen, because “when you’re accountable to too many people, it’s like being accountable to no one.”
This accountability-buddy system works particularly well in a business setting too. Kerpen gives us three keys to making this happen:
Assign accountability partners who trust and respect each other.
Check in at least once a week, ideally twice a week, with one another.
Whether for business or personal goals, this last point on checking in doesn’t have to take long, a quick email will do—the important part is to be accountable to the other person.
Happy accountability!
ACTION
TODAY: Think about the benefits of finding an accountability partner. What goals are you struggling with that you’d like to see achieved with your buddy’s help? Make a call or send an email, and invite that person to help you in exchange for you helping as well. You don’t have to have a larger group to report to, it can be just the two of you. And it doesn’t have to take too much time: you can check in every week via email and visit by phone, video or in person once a month.
FUTURE: An accountability partner will help you achieve your goals and you will do the same for him or her. But how about those times when you have a very specific goal in mind? Think about a combo accountability and guidance. Could you find a partner to keep you accountable who can answer specific questions and guide you too? Could you do this for him/her too with your experience and expertise? This may need a bit more digging to find the right person, but it could be immensely helpful for both because you are exchanging accountability and expertise at once.
How about sharing this post with your accountability buddy? Send it to him or her via email, Facebook or Twitter, thanks!
I recently had a particularly challenging morning and was stuck in a funk. Ugh. I went through a course years ago where the instructor called this “looping,” because you keep playing the same scene in your mind over and over in an endless loop (and yes, it drives you crazy and you can’t move forward, I certainly don’t recommend it…).
I did not have the time, or the willingness to let the funk take my day over in endless loops. I had a full day ahead of me, and I wanted to be at my best for it. I needed to find a way to snap out of the funk and, preferably, do it as fast as possible.
Fortunately, I had been reading earlier that morning The Compound Effect by Darren Hardy (you will definitely see some of its great ideas in here soon), and one of the things that struck me was a Gratitude Assessment (you can download a printable worksheet for free from here along with many other great, free resources that Hardy offers).
While the gratitude assessment is offered “to bolster your abundant mindset,” I thought I’d use it to help me change my mind and put things into perspective, which is what I needed at the moment. It worked like magic.
It’s wonderful what a little gratitude can do: I started out in a horrendous mood, and when I finished the exercise a moment later, I was in an infinitely better place, and feeling peaceful and grateful. The bad mood had disappeared. I was able to put my negative feelings in a “mental container” and keep them there (as opposed to letting them run wild in loops) for me to later do some reflective thinking and figure out the lessons I needed to learn from that experience. My gratitude to this exercise in gratitude!
Below is the assessment. As you will see, it’s very simple, but I encourage you to do it often (not just when you want to snap out of a funk). Once you do it, you’ll see how powerful and restorative it can be.
By the way, YOU are in my gratitude list. A wholehearted, BIG THANK YOU for being a part of the EntreGurus family and for being here today! 🙂
GRATITUDE ASSESSMENT
3 amazing people in my life are: ________________________
3 great things about my physical body are:________________________
3 great things about my home and where I live are: ________________________
3 great things about where I work and what I do for a living are: ________________________
3 great gifts of unique talent and skill I have been given are:________________________
3 great gifts of knowledge and experience that I have been given are: ________________________
3 ways in which I have experienced “luck” in my life are: ________________________
3 ways in which my life is wealthy, abundant and prosperous are: ________________________
And to make your day even better, I’ll leave you with this beautiful quote for you to ponder throughout the day:
“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.”
– Melody Beattie
ACTION
TODAY: Take a few minutes to do the gratitude assessment and see how much more wonderful your day gets!
FUTURE: Make it a habit to incorporate gratitude in your life daily, not just during Thanksgiving.* At the beginning of every day think of 3 persons/things that you are grateful for; and at end of every day do the same. And, of course, whenever you have a bad day and you need to snap out of a funk, come to this gratitude assessment and watch your bad day transform into a much better one.
Know someone who needs to adopt an attitude of gratitude? Please share this post with them via email, Facebook or Twitter, thank you!
* For international Gurupies**: Thanksgiving is a lovely holiday in the United States (the 4th Thursday in November) in which families get together to share a special meal, give thanks and appreciate all that they have, especially one another.
**Gurupie = blend of guru and groupie = how I fondly refer to the EntreGurus’ community, because we all follow the ideas of the gurus.
TODAY’S IDEA: Thrashing
