ASAP is stressful, use it wisely

ASAP is stressful, use it wisely

Estimated reading time: 2 minutes, 21 seconds.

EntreGurus-Book-Rework-Jason Fried DAvid Heinemeier Hansson-ASAP is stressful use it wiselyTODAY’S IDEA: ASAP is stressful, use it wisely

— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson

The post on being conscious about the language we use left me thinking about other words and sayings that have become common—but shouldn’t be.

One of those is ASAP or As Soon As Possible.

ASAP is stressful because it always denotes urgency. ASAP means drop everything and pay attention to this.

I get stressed out—and know a lot of people who do too—when colleagues used ASAP liberally, like salt on their food. That’s why I loved what Jason Fried and David Heinemeier Hansson say about it in their awesome book Rework:

ASAP is poison.

Stop saying ASAP. We get it. It’s implied. Everyone wants things done as soon as they can be done.

When you turn into one of these people who adds ASAP to the end of every request, you’re saying everything is high priority. And when everything is high priority, nothing is. (Funny how everything is a top priority until you actually have to prioritize things.)

ASAP is inflationary. It devalues any request that doesn’t say ASAP. Before you know it, the only way to get anything done is by putting the ASAP sticker on it.

Most things just don’t warrant that kind of hysteria. If a task doesn’t get done this very instant, nobody is going to die. Nobody is going to lose their job. It won’t cost the company a ton of money. What it will do is create artificial stress, which leads to burnout and worse.

So reserve your use of emergency language for true emergencies. The kind where there are direct, measurable consequences to inaction. For everything else, chill out.

What other words or phrases have you come across that you’d like to veto from our language? Let me know in the comments here and I’ll write a post about it!

ACTION

TODAY: The authors are right in saying, “When everything is high priority, nothing is.” Take a moment to prioritize your schedule today and for the rest of the week so that you’re not telling yourself “ASAP” unconsciously and operating under unneeded stress!

FUTURE: Do you know someone who operates in ASAP mode all the time? Grab a cup of coffee with that person, and share your willingness to work as a team, but be candid in mentioning that seeing ASAP so often is very stressful and thus underproductive. Set up a system to work together that will (1) ensure you get the projects on time, and (2) enable you to know when projects are really urgent to devote your whole attention to them. I’ve found that a cup of coffee works wonders for most things: it creates bonds of friendship, better understanding among colleagues, and much willingness to work together (and have coffee again in a future).

Help someone get out of ASAP mode by sharing this post via email, Facebook or Twitter!

Compare well if you’re going to compare to others

Compare well if you’re going to compare to others

Estimated reading time: 2 minutes, 27 seconds.

EntreGurus-Book-Habit Changers-MJ Ryan-If you’re going to compare to others compare wellTODAY’S IDEA: Compare well if you’re going to compare to others

— From: Habit Changers: 81 Game-Changing Mantras to Mindfully Realize Your Goals by M. J. Ryan

If you’re going to compare to others, compare well, was the wise counsel that M.J. Ryan—leading expert on change and human fulfillment, and author of Habit Changers—gave to a young business owner who was in her twenties, and who was complaining about “not being ‘as far along’ on the success path as her peers.”

Ryan says that this is a very common feeling: “We look around, rank ourselves on some invisible scale of achievement, and usually find ourselves wanting. There’s always someone who’s done more, made more money, gotten more glory, no matter our age and stage.”

And despite what the experts say that we should not compare ourselves to others, Ryan points out that is impossible. “Part of what our prefrontal cortex exists to do is take in information and compare that to conclusions and judgments it has previously made.”

Ryan suggests not battling this tendency of our brain to compare ourselves to others but instead, as she told her young client, “be sure to compare well.”

I think this compare well mantra can serve us all. Ryan recalls the conversation:

“What do you mean [compare well]?” [The client] asked. “Well,” [Ryan] said, “What does success look like to you?” She had her answer immediately: “Being my own boss, having the freedom to do things when and how I want.” “So when you compare your situation to others given those criteria, what do you notice?” [Ryan] replied. “I’ve already got what I want!” [The client] exclaimed! “I’ve been so busy comparing myself against a yardstick I’m not even interested in that I didn’t even notice the success I’ve created.”

Going forward, since we will all compare, it behooves us to compare well. This way, as the author mentions, we will be in alignment with the success we truly want and comparing ourselves by the measurements we truly value.

ACTION

TODAY: Who have you been comparing yourself to? Decide instead to compare well: Ask yourself the two questions that Ryan asked her client: What does success look like to you? So, when you compare your situation to others given those criteria, what do you notice? Your answers will be revealing: (1) they’ll make you grateful for getting clarity and for being where you are; (2) they’ll set you in alignment with your definition of success; and (3) they’ll point you towards the path you must follow to achieve (or to continue to attain) the success you want.

FUTURE: Remember that if you are going to compare anyway, you must compare well! There is no need to compare someone’s sizzle reel (especially from social media) to your everyday life. Don’t let that deceive you or bring you down: we all make our best effort to look great online. Compare yourself well and only to yourself as you move in the direction of your goals.

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Gary Vee’s philosophy on leadership

Gary Vee’s philosophy on leadership

Estimated reading time: 3 minutes, 33 seconds.

EntreGurus-Book-#AskGaryVee-Gary Vaynerchuk-Gary Vee’s philosophy on leadershipTODAY’S IDEA: Gary Vee’s philosophy on leadership

— From #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk

Over the past few weeks, I’ve been poring over all the leadership books I own, working on distilling some of the most important lessons on leadership for a keynote that I’ll be giving this month to a Fortune 500 Company.

This has been a super fun endeavor, and a titanic one at that, because I could talk about this topic for hours without end, and I only have one hour. Yes, 60 minutes, Q&A included. The time has become a beautiful constraint as it has forced me to focus only on the key points and pick the most relevant stories. The presentation is going to be awesome!

I will be sharing with you tidbits of my talk as future posts. Yet, in the meantime, I wanted to share with you today this excerpt about Gary Vee’s philosophy on leadership. It comes from Gary Vaynerchuck’s (“Gary Vee”) book called #AskGaryVee. Vaynerchuk is an entrepreneur that I deeply admire and respect, and I hope you enjoy reading his take on leadership as much as I do.

Cheers!

My philosophy on leadership is very simple: Everything in business stems from the top, whether you’re the boss of two people in a three-person team or the head of a Fortune 500 Company. And everything that happens in a company is 100 percent the CEO’s fault. After all, the CEO is the person who puts people into a position to make good or bad decisions. It’s no accident that when some companies change their CEO they go from winners to losers or vice versa. It may be the most important variable for success in running a business.

Being a leader today is a greater challenge than ever because of social media. It has completely changed the nature of the job. You used to be able to—no, leaders were expected to talk from the top of a mountain. You’d make your proclamation and not worry much about hearing anything back, certainly not in real time. But now that our communication channels have given everyone a voice, whatever you say from on high may invite a reaction. You might get it in-house, or you might get it from the masses. […]

The only effective way to truly lead is to practice and model the behavior you want to see in others. […] I know my team is watching me. I can’t tell them to go the extra mile if I’m not willing to do it myself. If the DNA from any business stems from the top, the top has to ensure that its values, beliefs, and attitudes trickle down to shape the culture and encourage a productive, innovative, creative, and even happy environment.

One hallmark of a good leader is to ask questions. It’s the best way to show your team you recognize they’re more than just cogs in a wheel. “Hey, how are things going?” “How’s the new baby?” “What are you excited about lately?” “Do you have any ideas you’d like to discuss?” It’s also the best way to solve problems. Don’t ever start offering solutions before asking tons of questions: “Why are we two weeks behind?” “What do you think is the issue?” “What do you need?” And then for God’s sake, listen. Be compassionate. Be fair. Hire people who embody those characteristics, too. Celebrate successes, and when you have to reprimand, hark back to all the times you screwed up and remember that those mistakes have everything to do with who you are today. Great leaders aren’t born, they’re made.

[…] Look in the mirror and think about what you do well and how you could do even better. Leadership needs to be a big pillar in your development…

ACTION

TODAY: Think of the way in which you lead: yourself and others. In which areas are you awesome and in which do you need improvement? Ask the people that you lead for feedback, they will tell you where you’re strong and where you’re not.

FUTURE: Be intentional about your leadership and values on a daily basis: put the work into becoming the leader you want to be, so that others will want to follow you. Preach by example.

Know someone who rocks as a leader? Please share this post! EmailFacebook or Twitter.

What’s the difference between performance goals and learning goals?

What’s the difference between performance goals and learning goals?

Estimated reading time: 3 minutes, 6 seconds.

EntreGurus-Book-Who's Got Your Back-Keith Ferrazzi-What’s the difference between performance goals and learning goalsTODAY’S IDEA: What’s the difference between performance goals and learning goals?

— From Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi.

When setting goals, it’s important to understand the difference between performance goals and learning goals. “Not knowing the difference can harm the way you think about the future,” says Keith Ferrazzi, author of Who’s Got Your Back.

“Certain goals, known as ‘performance goals,’ imply a finite result, like a pot of gold at the end of the rainbow… far more important is developing a process and a roadmap that help you achieve that income in a given time. In other words, you should be thinking about the rainbow, not just the pot of gold.”

The process and the roadmap that the author is referring to are the learning goals. And when setting goals he recommends having both types.

Performance goals are the goals that we normally think of: specific outcomes such as losing 10 pounds, getting a new job, traveling to Hawaii, getting married, etc.

Learning goals “emphasize acquiring new skills and knowledge to push and expand your skills and career forward.” Learning goals are key to accomplish our performance goals.

Here are a few examples that the author offers to make even clearer the distinction between these two goals:

PERFORMANCE GOAL LEARNING GOAL
Lose 10 pounds Learn to cook healthier meals
Increase Web traffic by 50 percent Find five new marketing tactics
Boost sales 10 percent Learn how to hone your best pitch

 

Ferrazzi goes on to say that “performance goals can be motivating [but the] flip side is that, set inappropriately, they can be intimidating and sometimes debilitating when we fall short.”

Josh Kaufman, author of The Personal MBA states a similar thought in this post.

Kaufman says that when we set performance goals that are not directly under the control of our efforts we may become terribly disappointed if something happens that prevents us from attaining our goal.

For instance, he notes that if we set a performance goal of losing 20 pounds, and something happens that makes our weight fluctuate on any given day, we might feel very frustrated. Instead, if we make our performance goal something that we can indeed control, such as 30 minutes of exercise every day, we can then be satisfied with the outcome once we’ve performed the task(s) needed to fulfill our goals.

Further—and this is probably the most important thing to take away from today’s idea—Ferrazzi says, “With learning goals, failure is an impossibility.” He explains:

In the course of creating and carrying out your goals, of course you are going to make some mistakes. It’s part of learning. No one with ambitious career or life plans gets ahead without experiencing glitches and setbacks. […] But once you switch your attention to learning goals, the whole idea of “failure” starts to make less sense.

When you are constantly learning from everything you do, failure ceases to be an option.

With learning goals, since you are learning, putting into action, tweaking and adjusting to make the outcome better, and repeating often, you are naturally moving into the direction of your performance goal with actions that are under your control. That is why I love it when the author says that failure is an impossibility—it truly is!

ACTION

TODAY: What performance goal are you working towards where you’ve had mixed or variable success? Examine what you are doing and determine what learning goals and actions under your control you need to add to the mix so that you can get the results you desire.

FUTURE: When setting goals in the future, create the habit of doing so incorporating performance goals that you can control and learning goals that will make it impossible to fail.

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Sharing accomplishments on social media? Be generous, authentic and enthusiastic 

Sharing accomplishments on social media? Be generous, authentic and enthusiastic 

Estimated reading time: 3 minutes, 55 seconds.

EntreGurus-Book-The Art of People-Dave Kerpen-Sharing accomplishments on social media? Be generous, authentic and enthusiastic TODAY’S IDEA: Sharing accomplishments on social media? Be generous, authentic and enthusiastic 

— From The Art of People: 11 Simple People Skills That Will Get You Everything You Want by Dave Kerpen

In The Art of People, Dave Kerpen recalls sharing accomplishments via social media and the reactions from his friends:

“So excited! We won the WOMMIE award for word of mouth marketing excellence for the second year in a row!”

After this announcement, a casual friend of Kerpen sent him the following private message: “Enough already, Dave! I know you won an award or two, I know you’re excited about it all, but stop shoving all this self-promotion in our faces!”

That message stung “probably because there was some truth to it,” says Kerpen. His company had just won the award for the second year in a row, and he was very happy about it and had been sharing accomplishments (this and others) “proudly and liberally” on Facebook, Twitter, and LinkedIn. Very likely, the person that messaged him saw the posts on all three networks and got tired of it.

Kerpen remembers being upset and confused. “I was genuinely proud of our work and wanted to share the good news… On the other hand, I certainly didn’t want to get attention for being an egomaniacal braggart.”

He took the feedback to heart. “[He developed] a more modest attitude toward posting to social media… [being] humble, grateful and not overly self-promotional in [his] social media updates.”

In the meantime, unknown to Kerpen, the word humblebrag was being added to the Dictionary to describe exactly what he had started to do when sharing accomplishments.

So, when the following year his company won the WOMMIE Award again, he posted: “So honored and humbled to have received the WOMMIE Award for the 3rd year in a row! Thanks to the whole team @Likeablemedia!”

And to this post, came a different reaction from another one of Kerpen’s friends: “Dude, what’s with the humblebrag? Just gloat man, no need to fake being humble when you are dominating the award circuit!”

Kerpen was exasperated: “It seemed that no matter what I did, I couldn’t share my joy about accomplishments without offending some people.” The author goes on to say, “The problem with sharing accomplishments on social media… is there is no tone or body language to help convey your meaning, and that means it’s very easy for people to lose the context and not get your intention right.”

So, what to do? Does this mean no more sharing accomplishments? Never ever?

For Kerpen, the answer to that question is no, with two important caveats:

1. Be unafraid but as authentic (noncontrived) as possible in sharing accomplishments on social media.
2. Heap lots of authentic praise on others via social media as well.

The first point is simple: You’re going to be judged by people no matter what, so just be your authentic self and stand behind that authenticity no matter what people may say.

The second point is important too: Be quick to praise others in social media (and face-to-face). Authentic praise and compliments make people feel good, help them feel more comfortable in sharing their accomplishments, and, most important, show the world that you’re not all about yourself and are just as apt to sing another person’s praises as your own.

And the author sets out a challenge for us: “Scroll through your social media news feeds looking for opportunities to praise, congratulate, and promote others: your friends, colleagues, and followers. Be generous in retweeting people. Promote the heck out of everyone.”

My take on this?

As long as you are sharing your accomplishments with generosity, gratitude, authenticity and enthusiasm, your true friends and the people that love you are going to be genuinely happy and excited for you. And if you return the favor in sharing that excitement and congratulating people on their accomplishments and important milestones, everybody wins and we make this world a happier and better place.

ACTION

TODAY: What do you have to celebrate today? Big win or small win, share what makes your heart smile! Your circles will be very happy for you, and if you tag me on social media (FacebookTwitter) I will be delighted to read about your accomplishment and happy to share!

FUTURE: Kerpen, a master of social media suggests the following: “Take a look at your last twenty social media updates and do a quick audit. How much are you promoting yourself versus promoting others? Ideally, you want to strike a balance of no more than 30 percent promoting yourself and at least 70 percent promoting others. […] Audit your next twenty social media updates and compare them with the previous twenty. Have you helped people see you as someone willing to praise others and unafraid to share his or her own accomplishments?”

And speaking of sharing… please do! EmailFacebook or Twitter.

The best definition of marketing you’ll ever find

The best definition of marketing you’ll ever find

Estimated reading time: 1 minute, 51 seconds.

EntreGurus-Book-Rework-Jason Fried DAvid Heinemeier Hansson-The best definition of marketing you’ll ever findTODAY’S IDEA: The best definition of marketing you’ll ever find

— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson

I love marketing, and this is the best definition of marketing I’ve found so far. It’s just one word:

EVERYTHING.

Whaaaat?!

Yes: marketing is everything.

Most people tend to think that Marketing is a Department or a few, specific activities within a company. It’s not. At least that is not the definition of marketing that Jason Fried and David Heinemeier Hansson, abide by in their book Rework.

The authors say the following about Marketing:

“Marketing is something everyone in your company is doing 24/7/365.

Just as you cannot not communicate, you cannot not market:

  • Every time you answer the phone, it’s marketing.
  • Every time you send an email, it’s marketing.
  • Every time someone uses your product, it’s marketing.
  • Every word you write on your website is marketing.
  • If you build software, every error message is marketing.
  • If you’re in the restaurant business, the after-dinner mint is marketing.
  • If you’re in the retail business, the checkout counter is marketing.
  • If you’re in a service business, your invoice is marketing.

Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.”

Very few people and companies recognize and embrace that marketing is everything that you and company do: from beginning to end of the buyer’s journey.

Isn’t this the best definition of marketing you’ve encountered too? Let me know in the comments here.

ACTION

TODAY: Embrace this new definition of marketing and the fact that marketing is indeed everything: as part of your company you and your employees or colleagues represent it all the time. What is the image of your company that you, your colleagues, and all your actions give to the world? Is this image in alignment with what you want and should portray according to the company’s mission, vision, and values?

FUTURE: Make it a habit of conducting a periodic marketing “audit” where you look at the touch points for the customer/client. Determine what the best way to represent your company would be for each particular point to be in alignment with your mission, vision, and values.

Help someone see how everything is marketing by sharing this post via emailFacebook or Twitter!