by Helena Escalante | Creativity, Growth, Mindset, Resources, Tools
Estimated reading time: 2 minutes, 35 seconds.
TODAY’S IDEA: Defining the problem
— From Nobody Wants to Read Your Sh*t and Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield
Steven Pressfield has become one of my favorite writers. He’s most famous for his works of fiction, but in the non-fiction/business genre, he has some wonderful, eye-opening, a-ha! provoking books.
He has a knack for being brief, concise, to the point, and using relevant examples. In today’s idea—which I’m leaving below verbatim due to its brevity—he goes back to his days in advertising and talks about the importance of defining a problem.
In the ad biz, 20 percent of your time is taken up pursuing New Business. What this means is the [advertising] agency going out and pitching new accounts.
Some accounts seem to be in play all the time. Burger King. 7Up. Chrysler.
To ask why these businesses are always in trouble (and always looking for new ad campaigns to save them) is to ask, “What is the problem?”
Answer—these companies are all perceived as losers.
They’re second best, perennial bridesmaids and also-rans. Burger King is behind McDonald’s. 7Up trails Coke, Chrysler lags behind Ford and GM.
When in 1967 some very smart people on the 7Up account at J. Walter Thompson [advertising agency] came up with a campaign called “the Uncola,” they solved the problem.
The problem wasn’t taste. The problem wasn’t price. The problem wasn’t sugar content.
The problem was the public’s perception of 7Up as a loser.
Calling 7Up “the Uncola” positioned the drink not as a poor second-best to Coke or Pepsi, but as an equal alternative. Just as good, only different.
Define the problem and you’re halfway to the solution.
When we go to the Doctor and after examining us he gives us a diagnosis, he’s defining our problem so that we can solve it. In the advertising world, we just saw Pressfield’s example. In general, the first thing to do when facing a problem is defining it. Then, as Pressfield notes, we can move forward to finding a solution.
My best friend calls this “finding out the name and last name,” that is, the identity or nature of our problem: once we know “who” [what] the problem is, then the road to solving it becomes clear.
What problem are you currently facing without definition? Here are two posts that might help if your problem is along the lines of what Pressfield described: How to apply the Law of the Category to your benefit and Own a word in the prospect’s mind.
ACTION
TODAY: Think of a problem you are facing where you are stuck. How would you define it? Give yourself some time today to figure out the definition (e.g. the “name and last name”) so that you can be on your way to solving it.
FUTURE: Make a habit of giving yourself some time to think when you have a problem that needs definition. The clarity to define it may not come instantly, but it will come as the result of your focused effort to define it (thus the importance to give it your time and thought).
Know someone who could use some definition and clarity about a problem? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Creativity, Goals, Growth, Habits, Mindset, Planning, Time, Tools
Estimated reading time: 2 minutes, 48 seconds.
TODAY’S IDEA: Fall in love with mastery
— From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Much is said in the world of business about the importance of having a USP: Unique Selling Proposition. It’s what makes your product or service different from the rest.
“But you also have a personal unique selling proposition that stands distinct from your current product or business,” says Perry Marshall, marketing guru, in his book 80/20 Sales and Marketing. “It’s the inherent groove based on your passion, personality, and experiences that you carry with you at all times.”
Marshall points out that “most people are vaguely aware of their natural, personal USP.” He continues, “I think one of the biggest wormholes that people get sucked into is, they get so enamored with the romantic version of what someone else does, the greener pastures, that they ignore the unromantic, plain, everyday genius that they themselves possess.”
As a marketing advisor, the thing that frustrates Marshall the most “is that it’s so much harder to get people to focus on their innate giftedness and natural USP.”
The author goes on to say that, “it’s easier to show people a bright shiny object and manipulate them into jumping on the next short-lived bandwagon than to master something that’s just beginning to flourish.”
He tells the story of him playing drums and attending a drum camp. While there, he took several clinics led by world-class drummers who, independently of each other, all made the same comment:
“The thing I hate the most about being on tour is _______________.”
How do you think they finished that sentence? Give it a shot. What do you think the answer is? Not sleeping on their beds? Living out of a suitcase in a tour bus? Not seeing their families? The ultra-long days?
Nope.
Here’s their answer:
“The thing I hate the most about being on tour is there’s no time or place to practice. I love to practice.”
To be super successful, Perry suggests practicing as much as you can. “Put yourself in a position where you get paid to practice, even if it’s only a modest amount of money.”
Practice. Practice. Practice. Preferably paid but, if not, unpaid. And then practice some more, until “whatever you love most is endowed with incredible force. Learn to love repeating even basic things over and over again, until you achieve [mastery].”
“Don’t fall in love with bright shiny objects. Fall in love with mastery.”
What should you master? That depends on your specific goals, but definitely “some aspect [related to your goals] that you naturally love and excel at—harnessing the natural forces of who you are.”
ACTION
TODAY: What is your USP? Take some time today to figure out what you’re gifted at (if you haven’t figured it out already). Ask your family, friends, and coworkers, they will gladly tell you about your gifts.
FUTURE: In a recent conversation with a friend of mine, she said, “the thing that you should charge the most for, is what comes the easiest to you.” Wise words. What is your genius and, are you mastering it to make the most out of it? If you are, congrats and keep going! If you aren’t, why not? What do you need to put in place for that to happen? Create the habit, the space, and the time for you to practice and achieve mastery.
Have a gifted friend? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Accountability, Celebration, Collaboration, Creativity, Growth
Estimated reading time: 1 minute, 8 seconds.
Hi there!
EntreGurus is celebrating 250 posts today and I wanted to say THANK YOU, THANK YOU, THANK YOU, for reading it and for coming along for such a joyous ride!
It’s an honor and a privilege to share a daily idea with you, and I hope so far you have experienced many a-ha moments and will continue to experience them as we go along.
In the spirit of fun and celebration, I want to share some fun stats with you.
If I were to put all the posts together in one document the results would be:
- 380 Pages
- 4,497 Paragraphs
- 17,265 Lines
- 157,055 Words (as a comparison, a regular business book averaging 200 pages has 50,000 words.)
- 738,558 Characters without counting spaces
- 892,369 Characters with spaces (this would be the equivalent of 6,374 tweets at 140 characters each.)
Crazy awesome, isn’t it?
I made this word cloud that shows the most used words throughout all the posts:
And here’s a table with the top 50 words throughout the posts. (Thanks to databasic.io/en/wordcounter for the great online app to count the times a word appears in a document!)
| RANK # |
WORD |
FREQUENCY |
RANK # |
WORD |
FREQUENCY |
| 1 |
time |
768 |
26 |
every |
251 |
| 2 |
today |
730 |
27 |
go |
248 |
| 3 |
one |
635 |
28 |
mind |
244 |
| 4 |
people |
565 |
29 |
like |
236 |
| 5 |
make |
520 |
30 |
would |
231 |
| 6 |
idea |
486 |
31 |
better |
227 |
| 7 |
work |
485 |
32 |
important |
226 |
| 8 |
get |
442 |
33 |
person |
225 |
| 9 |
take |
383 |
34 |
new |
216 |
| 10 |
want |
382 |
35 |
ideas |
214 |
| 11 |
way |
378 |
36 |
book |
210 |
| 12 |
action |
355 |
37 |
good |
206 |
| 13 |
think |
343 |
38 |
many |
205 |
| 14 |
things |
328 |
39 |
give |
202 |
| 15 |
know |
317 |
40 |
see |
198 |
| 16 |
us |
313 |
41 |
much |
197 |
| 17 |
day |
308 |
42 |
keep |
195 |
| 18 |
life |
306 |
43 |
help |
192 |
| 19 |
need |
293 |
44 |
change |
192 |
| 20 |
future |
292 |
45 |
someone |
189 |
| 21 |
success |
283 |
46 |
others |
187 |
| 22 |
something |
263 |
47 |
great |
180 |
| 23 |
business |
261 |
48 |
done |
176 |
| 24 |
best |
260 |
49 |
find |
173 |
| 25 |
says |
251 |
50 |
say |
173 |
Please let me know in the comments here which one has been your favorite post so far and why — I’d love to write a post listing the most popular ideas from EntreGurus and feature your comment.
Thanks a lot again for reading, and I look forward to continuing to share with you the ideas from the books I read every day.
With much gratitude,
Helena
by Helena Escalante | Accountability, Celebration, Goals, Growth, Habits, Leadership, Mindset, Miniseries, Opportunity, Planning, Resources, Tools
Estimated reading time: 3 minutes, 56 seconds.
TODAY’S IDEA: The Encore Effect – Part 6
— From The Encore Effect: How to Achieve Remarkable Performance in Anything You Do by Mark Sanborn
Welcome back to the last part of this miniseries. So far, we have learned what the Encore Effect is (from the book by the same name from leadership guru and author Mark Sanborn) and understood what it takes to create a remarkable performance, the one that causes your audience to want more and more.
The author has focused on several Ps along the way: passion, preparation, practice, etc., as the ingredients to create a remarkable performance. However, all the while, he’s been wondering what came first: the remarkable performance or the remarkable person?
“Distinguishing between remarkable performances and remarkable people is like asking which came first—the chicken or the egg?”
Sanborn says that remarkable performances often result in increased rewards. “These rewards may include money, but they also come as increased exposure, recognition, influence and opportunity. […] The person who strives to perform more remarkably without also focusing on becoming a more remarkable person is missing the larger point.”
So, how do we ensure that, along with our remarkable performances, there is also growth in the personal area?
Sanborn suggests “six areas of focus that, when developed and mastered, can’t help but make anyone a remarkable person.” He calls this The Pyramid of Possibility, and pictures each of the six areas—each one starting with a P—like an inverted pyramid (that is, in a V shape) “with potential as the foundation for being remarkable and personalization as the highest expression of it.”
It looks like this:
The Pyramid of Possibility
\ Personalization /
\ Persistence /
\ Principles /
\ Passion /
\ Purpose /
\ Potential /
Let’s take a quick look at each of the six Ps on the Pyramid.
Potential: “Our potential—both individually and collectively—has no known limits. Many of us know how good we are at our jobs and responsibilities, but none of us knows how good we could be. That is the magic and mystery of our potential.”
Purpose: “Potential without purpose is like a sheet of metal that has not yet been formed to make a useful object. Feed that sheet of metal into a press and its value is transformed. Every human being has unlimited potential. But we need the press of purpose to create a channel for expression and action. Purpose focuses potential.”
Passion: “Passion is the fire-in-the-belly that we bring to human endeavors. Of course, passion that is not tied to purpose is like lightning firing in the sky… But electricity that has a purpose—well, that’s a different story. That kind of energy can run a household of light up a city.” (For more on passion, read this post.)
Principles: “What are the beliefs that allow you to shape your world your performances) instead of being shaped by it? [… Remarkable people are] unswervingly committed to their core values, ethics and personal and spiritual beliefs…When what you say is reflected and amplified by how you live, you are almost certain to live a remarkable life.”
Persistence: There’s an important difference between persistence and endurance. “ Remarkable performers and people don’t simply endure—they exercise persistence. They refuse to give in to despair, and they work hard at doing what’s right. Persistence is a strategic word that suggests purposeful action…”
Personalization: England’s equivalent to the U.S.’ American Idol is The X Factor, where the X refers to that one “elusive and indefinable ‘star’ quality that separates one performer from the rest.” For the purposes of personalization, Sanborn wants you to think instead on what he calls the “U Factor”: “those qualities that make you unique among the world’s performers. The U Factor is not something that you have to acquire or search for. It’s something you already possess, and something no one else has… It’s how you use purpose, passion, principles and persistence to make your actions you.”
And with that, this miniseries on The Encore Effect comes to a close. I hope you liked it as much as I enjoyed writing it. What was your favorite part? Did you get any a-ha moments while reading it? Let me know in the comments here.
ACTION
TODAY: Think about your potential. How do you see yourself? How do you see others? The author asks us to ponder, “do you see yourself as ‘finished’ in terms of your spiritual and career advancement or as just getting started?”
FUTURE: Think about your goals. On which of them are you just enduring vs. purposely persisting to make them happen? Make a list of next steps to move that goal forward – there are 100 days left in the year for you to make it happen or to advance it significantly!
Know someone who is an encore performer? Please share this miniseries with them via email, Facebook or Twitter, thanks!
by Helena Escalante | Accountability, Celebration, Goals, Growth, Habits, Leadership, Mindset, Miniseries, Opportunity, Planning, Tools
Estimated reading time: 4 minutes, 17 seconds.
TODAY’S IDEA: The Encore Effect – Part 4
— From The Encore Effect: How to Achieve Remarkable Performance in Anything You Do by Mark Sanborn
As promised, today we’re going to talk about PASSION. This is one of the various Ps that are needed to achieve a remarkable performance as explained in the book The Encore Effect. Stay tuned over the next few days of this miniseries to learn about the other “P” components.
In yesterday’s post, the author, Mark Sanborn, said, “Passion is the fuel that drives performance.” Today, he expands on a very important point about passion: “remarkable performance isn’t just about what we do; it’s also about how we do it.”
And he centers on an important point. “Life isn’t just about living our passions but about living passionately.” And while subtle when reading, this makes a world of difference once we understand it.
Sanborn explains, “In the everyday world, most of us don’t get to focus exclusively on doing those things we are passionate about. The solution? Do everything important with passion.”
No matter your role, if you infuse it with passion, creativity, and enthusiasm, you’ll guarantee increased value in the eyes of those around you. This, in turn, will generate opportunities and doors will open for you. “As a parent or spouse, as a volunteer in your church or community, as an employee making a sales call, teaching a class, or leading a company, bringing passion to what you do each day is an exercise in living fully and influencing others by your example.”
“The good news is that passion can be created and stoked. It’s up to you to do so.”
So, how can we develop and cultivate passion?
Sanborn suggests the following five things:
1. Study and learn. “You can go a long way toward becoming a passionate performer by buying the best books, subscribing to the best magazines and going to free university lectures [online]. […] Given the unlimited amounts of information available today, there is little justification for anyone not being a reader [hmmm, let me tell you about a blog that can help you with this… 😉 ] There is no shortage of ways to become an expert in your field—and grow more passionate in the process.”
2. Use small achievements or successes to fuel larger ones. “Remarkable performances are like losing weight. Which goal sounds more achievable—losing one pound per week for a year or losing fifty-two pounds? The result may be the same, but psychologically these goals are as different as night and day. Focus on achieving a remarkable performance today, then another one tomorrow.”
3. Look to other passionate people as role models. “Reach out to people you respect for their passion and performance. Start a group of like-minded people with similar goals. Avoid the people who act as ‘blockers.’ Remember, passion begets passion.”
4. Plug the leaks. “Examine those areas in your life where your resources (your time, talent, and skills) are not being put to the best use. […] Don’t spend time on things that diffuse your focus and do not advance your goals.”
In here, Sanborn tells the story of a student asking Albert Einstein how many feet were in a mile, and him saying he didn’t know. Upon seeing the student’s amazement, Einstein explained, “I make it a rule not to clutter my mind with simple information that I can find in a book in five minutes.”
5. Make passion part of your life. “Where the head goes, the heart will follow. You may not feel passionate, but when you decide you are going to become a passionate person, you will become one. If you act the part and succeed in the part, one day you will discover that you have become the part! If you deliberately and consciously act with passion, you will come to feel that passion.”
All remarkable performances require effort and energy, but they start with and continue to be fueled by passion all along.
As you know, I’m passionate about sharing the ideas I come across in the books I read (…barely noticeable, huh?). What are you passionate about? Let me know in the comments here.
And please come back tomorrow, as we will take a look at more of the “P” elements for remarkable performances in this miniseries.
ACTION
TODAY: Let’s plug the leaks today: find your sources of distraction and eliminate [or appease] them. For example, social media. If I don’t set limits for myself, I go in to read ONE tweet and I’ll still be there 2 hours later… ugh!… (#NotProud). While you don’t have to eliminate it, can you give yourself a set amount of time, timer-in-hand, so that you don’t get sucked into a time vortex? Can you silence or eliminate the notifications on your phone so that they don’t distract you until you are actually on your specified time for this? What other leaks are there in your life that you might be able to plug today?
FUTURE: Create the intention and commit to develop and cultivate passion in those areas of your life and business that are important for you. You will enjoy them more and become a remarkable performer at them.
Know someone who is an encore performer? Please share this post with them via email, Facebook or Twitter, thanks!
by Helena Escalante | Accountability, Celebration, Goals, Growth, Habits, Leadership, Mindset, Miniseries, Opportunity, Planning, Tools
Estimated reading time: 2 minutes, 57 seconds.
TODAY’S IDEA: The Encore Effect – Part 3
— From The Encore Effect: How to Achieve Remarkable Performance in Anything You Do by Mark Sanborn
This miniseries on The Encore Effect has focused so far on explaining and understanding all about remarkable performances. But what do we need to make those performances happen?
According to the author, Mark Sanborn, the formula is simple:
P+D+A = RP
Where: P = Passion, D = Discipline, A = Action and RP = Remarkable Performance.
While this formula is not a panacea, it serves very well to convey the requisites needed to achieve a remarkable performance.
Let’s take a quick look at each:
Passion: “Encounters with passionate people are memorable,” says the author. “You are captivated not only by what they do but by the way they do it. You may not agree with them, but there’s no doubt that what they believe is important.”
Discipline: “Passion is the fuel that drives performance. But without discipline, passion is just loud talk and noise… When discipline is lacking, results are inconsistent and sporadic. It is discipline that enables us to do what needs to be done even when we are not at our best.”
Sanborn explains that discipline is the things that we do over and over again, “often behind the scenes, that ultimately result in remarkable performances.” For figuring this out, he suggests asking ourselves questions, such as:
- How many times did I rehearse and refine my sales presentation before giving it?
- How many books did I read (and re-read) about my industry/career/service/skills?
- How much time do I spend each day in the gym and how many days each week, to keep myself physically fit?
- How many thank-you notes and follow up e-mails do I send to important customers, clients, volunteers, or friends?
- How much of my income do I invest in myself to further my vocations and my passion?
- How much space do I make in my schedule to do the things that matter to me the most, whether developing my skills, spending time with my family, or giving back to my congregation or community?
Action: The most important thing, the author cautions, is not to confuse activity with action. “You can think the right thoughts all day long, but even if those thoughts make you feel good, nothing happens until you take action. […] Activity is effort without effect. Action is what achieves a desired outcome.”
Sanborn mentions that “some people hide behind activity and use it as an excuse to absolve themselves of responsibility (‘I’m so busy!’).” But it’s precisely that busyness that leads to lots of activity but no specific action to move forward.
The author closes by pointing out that “remarkable performers focus on the outcome they’re striving to achieve and say no to any activity that would divert their efforts. They know exactly where they are going, and they focus on how to get there.”
Come back tomorrow to read a bit more about passion. I’ve reserved a whole post for it, given that passion is the fuel for powering remarkable performances.
ACTION
TODAY: Sanborn suggests, “to discover what you are passionate about, ask yourself: What would I like to spend the rest of my life doing?” And says, “How you answer that question will lead you to your true passion.” Take a moment today to answer that question.
FUTURE: Look at your performances and see where they have had or have lacked passion, discipline, and action. Going forward, determine to have these three components whenever you need to do a remarkable performance. Commit to incorporating the three elements into, both, the preparations and the performance itself.
Know someone who is an encore performer? Please share this post with them via email, Facebook or Twitter, thanks!
