What is the Encore Effect?

What is the Encore Effect?

Estimated reading time: 2 minutes, 5 seconds.

EntreGurus-Book-The Encore Effect-Mark SanbornTODAY’S IDEA: What is the Encore Effect?

— From The Encore Effect: How to Achieve Remarkable Performance in Anything You Do by Mark Sanborn

The Encore Effect, a great book by leadership guru and author Mark Sanborn, reminds us that, every day, we are called to perform. “A performance is simply the way someone or something performs—they way they do what they do.”

And since each one of us has different gifts, the stage in which we perform may be “an office, a sales floor, an assembly line, a pulpit, a classroom, a playing field, a home, a showroom, a hospital,” etc.

Yet, regardless of the kind of stage we perform on, Sanborn says “it can be just as worthy of an encore performance as any concert hall in the world.”

And this is what the author refers to as the Encore Effect: “when people constantly demand more and more of whatever it is that you do,” because what you do is simply remarkable.

Sanborn asks, “What if you were so good at your work, such an asset to your company, that your employer would do almost anything not to lose you? What if you performed in such a way that people buzzed about your performance and wanted more of your time, ideas, participation and leadership?”

The answers to those questions are exactly what the encore effect is all about.

Sanborn believes that “a worthy goal in life is to have people shouting for more of whatever it is we do that is really important and matters to us.” He encourages us to perform at our best because, “the world is desperately looking for people who make such a difference, who produce memorable results, who have a positive impact on others.”

Given that encore performers become indispensable and shine wherever they go, over the next few days we are going to understand and learn how to achieve and how to share the encore effect. Keep coming back for this miniseries, as we will learn a lot together!

ACTION

TODAY: Think of your stage and your performances. Where do you perform? What do you perform? And who wants more of your performance? Where are you remarkable and where do you have room for improvement?

FUTURE: While the definition of “best” is different in each field, you definitely know what is best in your field of performance. Strive for that by acting in a way that delivers the most value because it comes from your expertise, knowledge, generosity, principles, and character.

Know someone who is an encore performer? Please share this post with them via emailFacebook or Twitter, thanks!

School is never out

School is never out

Estimated reading time: 2 minutes, 6 seconds.

EntreGurus-Book-177 Mental Toughness Secrets of the World Class-Steve SieboldTODAY’S IDEA: School is never out

— From 177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones by Steve Siebold

Steve Siebold, mental toughness guru, asked himself twenty years ago why some people were more successful and fulfilled than others. “Were they smarter? More educated? More talented?” He wondered… But, “the answer is no,” he says.

In his book 177 Mental Toughness Secrets of the World ClassSiebold mentions that he has indeed come across a genius or two over the years. But the answer to his questions is much simpler in 99% of the cases: Great people “become great because they are more mentally tough. Through time and effort, they have learned to take control of their thoughts, feelings and attitudes in the game of life and, in turn, life has rewarded them handsomely.”

Much to my delight, the author then goes on to say, “You can do the same thing if you’ll commit yourself to never ending personal growth and development.” (Hint: I know of a blog that will help you with that… 😉 ) “Champions invest time in getting better. School is never out for the great ones.”

Further, I laughed when Siebold asked, “Have you ever been to the bookstore and wondered who reads all those business and self-improvement books?” I think I know someone… Now, seriously, he continues, “The people who need it most wouldn’t even consider it, and the people who need it least wouldn’t consider missing it. A never-ending cycle of self-education is the centerpiece of world-class consciousness. All it takes to get started is the decision to do it.”

And I’ll leave you with one of my favorite quotes:

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss. From I Can Read with My Eyes Shut!

ACTION

TODAY: Siebold suggests asking yourself a few critical thinking questions: “Am I really committed to going pro? Am I willing to do whatever it takes to fulfill my vision?” Then make the decision, today, to never stop growing and always keep learning.

FUTURE: Once you’ve made the decision, remember that success leaves clues. Who has done what you want to do? How can you learn from this person? Never stop learning in your area of interest. Remember what Earl Nightingale said: “If a person will spend one hour a day on the same subject for five years, that person will be an expert on that subject.”

Know someone who is a lifelong learner? Please share this with them via emailFacebook or Twitter, thanks!

Alchemy

Alchemy

Estimated reading time: 2 minutes, 19 seconds.

EntreGurus-Book-80-20 Sales and Marketing-Perry MarshallTODAY’S IDEA: Alchemy

— From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

In his book 80/20 Sales and Marketing, sales and marketing guru Perry Marshall refers to another book—Paul Zane Pilzer’s Unlimited Wealth—where Pilzer says that the essence of economics is alchemy.

Whaaaaat??

Yes, alchemy: “Lead into gold; creating something from nothing. Turning sand into Pentium chips. Turning a grassy field into a farm and crops. Transforming immaterial ideas into software and websites. Converting chaos into order.”

Marshall goes on to explain, “Even agriculture is alchemy. DNA, water and sunlight transform dirt into corn and grass. Corn and grass turn sperm into cows. DNA is instructions for turning minerals into living creatures and food. DNA is information. It’s an idea, a plan written in digital code.”

“Ideas are the basis of all creative acts. Thus, the most important resources for modern alchemists—you and me—are knowledge, imagination, and inspiration.”

The author recalls having a conversation with Richard Koch, author of The 80/20 Principle, where the latter said, “it’s human energy that creates the magic.”

How is this possible?

Think about it for a moment: “centuries ago, most people in the world went to bed hungry… many women died in childbirth, populations succumbed to famine and smallpox. Today, people at the poverty line enjoy more comforts than kings and queens of long ago.”

That’s alchemy.

And this should be the reason, says Marshall, “to be optimistic about the future, instead of getting seduced by the negativity and panic of the news media.”

Examples of alchemy abound: “An interior decorator walks into every room and considers how she’d re-do the furnishings, paint and decorations. A contractor drives by a dilapidated house, re-arranges everything in his mind and says, ‘I fixed it!’”

“Everywhere you go, every business you walk into, you think of ways to improve their traffic, their conversion, their economics.”

Perry then points out that, “YOU are a builder, a developer, an improver, an alchemist. You can’t walk into a pub or visit a website or buy a product or let the lawn service guy into your house without considering this.”

It’s true. We are all alchemists and our power resides in our ideas—and their execution—wherever we go.

Marshall closes beautifully by saying, You are an alchemist. Create. Invent. Imagine… in such a way that the world is a better place because you have lived.”

ACTION

TODAY: Find out what your alchemy is. What kind of ideas do you come up with and execute? What’s your superpower? Be generous with it and you’ll reap the benefits.

FUTURE: Keep a notebook of your ideas. Author James Altucher has a habit of writing down 10 new ideas every day. This is brilliant. The more ideas you write, the greater an alchemist you will become.

Know someone who is an alchemist? Please share this post: Email, Facebook, Twitter. Thank you!

6 Techniques for Installing Good Habits

6 Techniques for Installing Good Habits

Estimated reading time: 4 minutes, 18 seconds.

EntreGurus-Book-The Compound Effect-Darren HardyTODAY’S IDEA: 6 Techniques for Installing Good Habits

— From The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy

In the last two posts (here and here), success guru Darren Hardy has taught us how to eliminate bad habits that can lead us in the wrong direction if left unchanged. Now is the time to create and instill new, good habits that will lead us to the success we desire.

“Eliminating a bad habit means removing something from your routine. Installing a new, more productive habit requires an entirely different skill set. You’re planting the tree, watering it, fertilizing it, and making sure it’s properly rooted. Doing so takes effort, time and practice.”

Hardy points out that, “you can change a habit in a second or you can still be trying to break it after ten long years… The key is staying aware.” If you want to ingrain a good habit, pay attention to it, and positively reinforce yourself at least once a day over a minimum of three weeks, and you’ll be more likely to succeed.

Here are the author’s six techniques for installing good habits:

1. Set yourself up to succeed. “Any habit has to work inside your life and lifestyle. If you join a gym that’s thirty miles away you won’t go. If you’re a night owl but the gym closes at 6 p.m., it won’t work for you.” Hardy talks about his addiction to email and how he can lose hours of focus every day if he doesn’t control it. Thus, he set up the habit of checking email three times a day. Period. No more falling into a time vortex.

2. Think addition, not subtraction. The “add-in principle” works wonders: instead of focusing on what you are sacrificing to get rid of your habit, focus on what you are adding to your life. For instance, if you’re trying to eat healthy, don’t focus on not being able to eat french fries (e.g. I can’t eat french fries). Instead, think of what you can have (e.g. I’m having a yummy salad with fresh fruit for dessert). When you think of what you can “add-in” to your life, the results are stronger and powerful.

3. Go for a PDA: Public Display of Accountability. “Want to cement that new habit? Get Big Brother to watch you. It’s never been easier with all the social media available… Tell your family. Tell your friends. Tell Facebook and Twitter. Get the word out there…” Once you tell the world what you are going to do, it’s much easier to stick to it, as you’ll be held accountable by those who know you. Also, there are online apps like Stickk.com where you are held accountable for your goals in your own terms.

4. Find a success buddy. “To up your chances of success, get a success buddy, someone who’ll keep you accountable as you cement your new habit while you return the favor.” Hardy shares his experience of having a Peak-Performance Partner: “Every Friday at 11 a.m. sharp, we have a thirty-minute call during which we trade our wins, losses, fixes, ah-has, and solicit the needed feedback and hold each other accountable.”

5. Competition and camaraderie. “There’s nothing like a friendly contest to whet your competitive spirit and immerse yourself in a new habit with a bang. […] What kind of friendly competition can you organize with your friends, colleagues or teammates? How can you inject fun rivalry and a competitive spirit into your new habits?”

6. Celebrate! “There should be a time to celebrate, to enjoy some of the fruits of your victories along the way. You can’t go through this thing sacrificing yourself with no benefit. You’ve got to find little rewards to give yourself every month, every week, every day—even something small to acknowledge that you’ve held yourself to a new behavior. Maybe time to yourself to take a walk, relax in the bath, or read something just for fun. For bigger milestones, book a massage or have dinner at your favorite restaurant. And promise yourself a nice big pot of gold when you reach the end of the rainbow.”

The last piece of advice that Hardy shares is that we need to be patient with ourselves because change is hard. “Creating new habits… will take time. Be patient with yourself. If you fall off the wagon, brush yourself off (not beat yourself up!), and get back on. No problem. We all stumble. Just go again and try another strategy; reinforce your commitment and consistency. When you press on, you will receive huge payoffs.”

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Will Durant

ACTION

TODAY: Figure out what is the best way or ways to keep yourself accountable. Do you need to tell the world via social media? Work with an accountability buddy? Set milestones and determine how you’ll celebrate when you reach them.

FUTURE: Give yourself the gift of installing a new habit that you’ve wanted to have for a long time. Read this post about 100% commitment and commit to doing it this time. No matter what. You know you want it!

Know someone who wants to create a new habit? Please share this post! EmailFacebook or Twitter.

5 Guidelines for a teachable attitude

5 Guidelines for a teachable attitude

Estimated reading time: 4 minutes, 1 second.

EntreGurus-Book-Success 101-John C. MaxwellTODAY’S IDEA: 5 Guidelines for a teachable attitude

— From Success 101: What Every Leader Needs to Know by John C. Maxwell

Leadership guru, John C. Maxwell, tells the story of Charlie Chaplin in his book Success 101. Chaplin was born in poverty in the United Kingdom. His mother was institutionalized when he was very young, so he found himself on the street. After living in workhouses and orphanages, he began performing to support himself. He started working in Hollywood for $150 a week, and during his first year, he made 35 films working as an actor, writer, and director. “Everyone recognized his talent immediately, and his popularity grew. A year later, he earned $1,250 a week. Then… he signed the entertainment’s industry’s first $1 million contract.”

Maxwell states that Chaplin was successful because, “he had great talent and incredible drive. But those traits were fueled by teachability. He continually strived to grow, learn and perfect his craft. […] If Chaplin had replaced his teachability with arrogant self-satisfaction when he became successful, his name would be right up there along with Ford Sterling or Ben Turpin, stars of silent films who are all but forgotten today.”

Why is this story important? Because it exemplifies the two roads that people can take when they attain success: rest in their laurels or continue to grow. “Successful people face the danger of contentment with the status quo. After all, if a successful person already possesses influence and has achieved a level of respect, why should he [or she] keep growing?” The answer is simple. In Maxwell’s words:

Your growth determines who you are.
Who you are determines who you attract.
Who you attract determines the success of your [life and] organization.

We must continually grow and strive to be the best we can be. The only way we can do this is by cultivating and maintaining a teachable attitude. For this, Maxwell gives us five guidelines.

1. Cure your destination disease. “Ironically, lack of teachability is often rooted in achievement.” When people reach a specific goal (a degree, position, award, financial target, etc.), sometimes they become complacent and believe they no longer have to grow, but “the day they stop growing, is the day they forfeit their potential—and the potential of the organization.”

2. Overcome your success. “Another irony of teachability is that success often hinders it. Effective people know that what got them there doesn’t keep them there. If you have been successful in the past, beware. And consider this: if what you did yesterday still looks big to you, you haven’t done much today.”

3. Swear off shortcuts. Maxwell recalls a friend of his saying: The longest distance between two points is a shortcut. And he adds, “That’s really true. For everything of value in life, you pay a price. As you desire to grow in a particular are, figure out what it will really take, including the price, and then determine to pay it.”

4. Trade in your pride. “Teachability requires us to admit we don’t know everything, and that can make us look bad. In addition, if we keep learning, we must also keep making mistakes. […] Emerson wrote, ‘For everything you gain, you lose something.’ To gain growth, give up your pride.”

5. Never pay twice for the same mistake.Teddy Roosevelt asserted, ‘He who makes no mistakes makes no progress.’ That’s true. But the person who keeps making the same mistakes also makes no progress.” Being teachable means that we will make mistakes, and while that is no fun, they bring valuable lessons. About mistakes, Maxwell says the following, “Forget them, but always remember what they taught you. If you don’t, you will pay for them more than once.”

“It’s what you learn after you know it all that counts.” — John Wooden

And after reading all this, the natural question that ensues is: How to improve teachability to never stop growing? If this same question popped up in your head, come back tomorrow to read Maxwell’s three actions to improve teachability.

In the meantime, what do you do to always keep growing? Tell me your story of cultivating and maintaining a teachable attitude, and I will make a compilation for publishing in a future series!

ACTION

TODAY: When was the last time you did something for the first time? Ponder this question. Decide to do something that you’ve never done before and in an area where you know nothing about.

FUTURE: Make a point of learning the things of which you know nothing. You can take a class, a course, or simply buy a magazine devoted to a topic completely out of your area of expertise. Not only will you learn new things, but you will also start getting new ideas for your current life and work. How fun is that?! 🙂

Know someone who has a story of teachability and would be interested in sharing it? Please share this post with that person: emailFacebook or Twitter. Thanks!

Persistence is polite

Persistence is polite

Estimated reading time: 4 minutes, 30 seconds.

EntreGurus-Tally Marks-Persistence is PoliteTODAY’S IDEA: Persistence is polite

— From this blog post that will (soon) appear in the book Your Music and People by Derek Sivers

In yesterday’s post, we read about Dave Kerpen’s incredible story of determination. I received many great emails about this, and while most of you were in awe and somewhat encouraged by the story, there was still a little shadow of a doubt lingering as to whether such persistence would be perceived as rude.

I don’t think so. As long as you do it in a charming and polite way, always emphasizing that you are looking to add value to the person and his/her business, I think you will be fine. Just as Kerpen was.

Want further proof? Let’s take a look at what one of my favorite entrepreneurs says about persistence.

Derek Sivers is an entrepreneurial guru that I greatly admire and respect. You can read the ideas that I’ve highlighted from his book, Anything You Want: 40 Lessons for a New Kind of Entrepreneur, in these posts: 1, 2, 3, 4 and 5 (don’t miss post #5 for a good laugh from a very creative approach to customer service).

Since Sivers is a genius who has the gift of brevity and conciseness, here’s his entire piece, verbatim, on why persistence is polite:

As teenagers, we learned the hard way that if you contact someone and they don’t reply, they’re just not into you. If you keep trying, you must be a total loser.

But in the business world, it’s the opposite. If you don’t keep trying, you’re a loser!

If someone doesn’t get back to you, it probably wasn’t intentional. Everyone is busy, and their situation has nothing to do with you.

Imagine two different scenarios:

1. Someone doesn’t reply, so you get upset and decide they’re evil and clearly meant to insult you. You resent them for life, and speak poorly of them forever.

2. Someone doesn’t reply, so you assume they must be swamped in work. You wait a week, and contact them again. If still no reply, you feel sympathy that they must be really overwhelmed. You wait a week, and try again. If still no reply, you try to reach them a different way.

Now, which one was rude, and which one was polite?

There you have it. It’s simply a mind shift.

Need more? Here’s Sivers in a quick video interview (3:36 min) talking about a story of persistence and politeness. (Note: at the 1:58 min mark approx. there is one phrase—lasting 2 seconds—with strong language.)

 

Give yourself the gift of being persistent beyond what you ever imagine you could be. You never know what wonderful opportunities will present themselves based on your polite and charming persistence. Try out polite persistence as an experiment. Think of something that you really want but has been very hard to achieve. Once you know what this is, then determine the frequency of your persistence. Will it be daily, weekly, monthly? A combination?

If you’re still not comfortable with this, take a look at this example from Ari Meisel, in his book Less Doing More Living. He tells the following story of how he automated persistence and finally got the info he wanted. See if there’s something that you can do along these lines.

In a building where I teach, Verizon FiOS [Internet] service was supposed to be available. For three years, the Verizon website said it was available, but it wasn’t. There’s an email address that you can write to check on when FiOS will be available at a location, so I wrote to them and set up a [daily, automatic email] until they replied. Finally, after sixty-four days, someone wrote back. “Please stop your annoying reminder service. We don’t know when service will be available in your building.” I responded, “Why didn’t you tell me that sixty-three days ago?”

As you can see, all sorts of experiments can be set up to start training your persistence “muscle” if you think it needs strengthening. I’ll close this post with a great quote and with an invitation to continue to send me emails to let me know your thoughts about this or any other post.

“Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.” – Calvin Coolidge

Have a story of persistence you’d like to share? Send it my way and I’ll make a compilation and publish them in a future post!

ACTION

TODAY: Figure out what your experiment in persistence will be about. Then think about what you have that no one else does. What is your equivalent of Dave Kerpen’s Radio Disney that you can leverage to your advantage over everybody else? Use this when being persistent as it will differentiate you and open many doors.

FUTURE: Try out your experiment. Set your schedule for persistence and stick to it. Remember that this is something that you really want, no matter how small or insignificant (like Meisel, he really wanted to know about the internet service in his building). Then get to work. Only by trying out persistence in little steps will you strengthen and grow it to where you will feel more comfortable shooting for bigger goals each time.

Know someone who could benefit from seeing persistence from a different angle, such as the polite one? Please share this post with them! Email, Facebook or Twitter.