by Helena Escalante | Accountability, Collaboration, Mindset, Planning, Productivity, Tools
Estimated reading time: 2 minutes, 21 seconds.
TODAY’S IDEA: ASAP is stressful, use it wisely
— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson
The post on being conscious about the language we use left me thinking about other words and sayings that have become common—but shouldn’t be.
One of those is ASAP or As Soon As Possible.
ASAP is stressful because it always denotes urgency. ASAP means drop everything and pay attention to this.
I get stressed out—and know a lot of people who do too—when colleagues used ASAP liberally, like salt on their food. That’s why I loved what Jason Fried and David Heinemeier Hansson say about it in their awesome book Rework:
ASAP is poison.
Stop saying ASAP. We get it. It’s implied. Everyone wants things done as soon as they can be done.
When you turn into one of these people who adds ASAP to the end of every request, you’re saying everything is high priority. And when everything is high priority, nothing is. (Funny how everything is a top priority until you actually have to prioritize things.)
ASAP is inflationary. It devalues any request that doesn’t say ASAP. Before you know it, the only way to get anything done is by putting the ASAP sticker on it.
Most things just don’t warrant that kind of hysteria. If a task doesn’t get done this very instant, nobody is going to die. Nobody is going to lose their job. It won’t cost the company a ton of money. What it will do is create artificial stress, which leads to burnout and worse.
So reserve your use of emergency language for true emergencies. The kind where there are direct, measurable consequences to inaction. For everything else, chill out.
What other words or phrases have you come across that you’d like to veto from our language? Let me know in the comments here and I’ll write a post about it!
ACTION
TODAY: The authors are right in saying, “When everything is high priority, nothing is.” Take a moment to prioritize your schedule today and for the rest of the week so that you’re not telling yourself “ASAP” unconsciously and operating under unneeded stress!
FUTURE: Do you know someone who operates in ASAP mode all the time? Grab a cup of coffee with that person, and share your willingness to work as a team, but be candid in mentioning that seeing ASAP so often is very stressful and thus underproductive. Set up a system to work together that will (1) ensure you get the projects on time, and (2) enable you to know when projects are really urgent to devote your whole attention to them. I’ve found that a cup of coffee works wonders for most things: it creates bonds of friendship, better understanding among colleagues, and much willingness to work together (and have coffee again in a future).
Help someone get out of ASAP mode by sharing this post via email, Facebook or Twitter!
by Helena Escalante | Accountability, Creativity, Goals, Growth, Habits, Mindset, Planning, Tools
Estimated reading time: 3 minutes, 6 seconds.
TODAY’S IDEA: What’s the difference between performance goals and learning goals?
— From Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi.
When setting goals, it’s important to understand the difference between performance goals and learning goals. “Not knowing the difference can harm the way you think about the future,” says Keith Ferrazzi, author of Who’s Got Your Back.
“Certain goals, known as ‘performance goals,’ imply a finite result, like a pot of gold at the end of the rainbow… far more important is developing a process and a roadmap that help you achieve that income in a given time. In other words, you should be thinking about the rainbow, not just the pot of gold.”
The process and the roadmap that the author is referring to are the learning goals. And when setting goals he recommends having both types.
Performance goals are the goals that we normally think of: specific outcomes such as losing 10 pounds, getting a new job, traveling to Hawaii, getting married, etc.
Learning goals “emphasize acquiring new skills and knowledge to push and expand your skills and career forward.” Learning goals are key to accomplish our performance goals.
Here are a few examples that the author offers to make even clearer the distinction between these two goals:
| PERFORMANCE GOAL |
LEARNING GOAL |
| Lose 10 pounds |
Learn to cook healthier meals |
| Increase Web traffic by 50 percent |
Find five new marketing tactics |
| Boost sales 10 percent |
Learn how to hone your best pitch |
Ferrazzi goes on to say that “performance goals can be motivating [but the] flip side is that, set inappropriately, they can be intimidating and sometimes debilitating when we fall short.”
Josh Kaufman, author of The Personal MBA states a similar thought in this post.
Kaufman says that when we set performance goals that are not directly under the control of our efforts we may become terribly disappointed if something happens that prevents us from attaining our goal.
For instance, he notes that if we set a performance goal of losing 20 pounds, and something happens that makes our weight fluctuate on any given day, we might feel very frustrated. Instead, if we make our performance goal something that we can indeed control, such as 30 minutes of exercise every day, we can then be satisfied with the outcome once we’ve performed the task(s) needed to fulfill our goals.
Further—and this is probably the most important thing to take away from today’s idea—Ferrazzi says, “With learning goals, failure is an impossibility.” He explains:
In the course of creating and carrying out your goals, of course you are going to make some mistakes. It’s part of learning. No one with ambitious career or life plans gets ahead without experiencing glitches and setbacks. […] But once you switch your attention to learning goals, the whole idea of “failure” starts to make less sense.
When you are constantly learning from everything you do, failure ceases to be an option.
With learning goals, since you are learning, putting into action, tweaking and adjusting to make the outcome better, and repeating often, you are naturally moving into the direction of your performance goal with actions that are under your control. That is why I love it when the author says that failure is an impossibility—it truly is!
ACTION
TODAY: What performance goal are you working towards where you’ve had mixed or variable success? Examine what you are doing and determine what learning goals and actions under your control you need to add to the mix so that you can get the results you desire.
FUTURE: When setting goals in the future, create the habit of doing so incorporating performance goals that you can control and learning goals that will make it impossible to fail.
Know someone who could benefit from reading this post? Please share it! Email, Facebook or Twitter.
by Helena Escalante | Accountability, Collaboration, Creativity, Goals, Growth, Marketing, Opportunity, Planning
Estimated reading time: 1 minute, 51 seconds.
TODAY’S IDEA: The best definition of marketing you’ll ever find
— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson
I love marketing, and this is the best definition of marketing I’ve found so far. It’s just one word:
EVERYTHING.
Whaaaat?!
Yes: marketing is everything.
Most people tend to think that Marketing is a Department or a few, specific activities within a company. It’s not. At least that is not the definition of marketing that Jason Fried and David Heinemeier Hansson, abide by in their book Rework.
The authors say the following about Marketing:
“Marketing is something everyone in your company is doing 24/7/365.
Just as you cannot not communicate, you cannot not market:
- Every time you answer the phone, it’s marketing.
- Every time you send an email, it’s marketing.
- Every time someone uses your product, it’s marketing.
- Every word you write on your website is marketing.
- If you build software, every error message is marketing.
- If you’re in the restaurant business, the after-dinner mint is marketing.
- If you’re in the retail business, the checkout counter is marketing.
- If you’re in a service business, your invoice is marketing.
Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.”
Very few people and companies recognize and embrace that marketing is everything that you and company do: from beginning to end of the buyer’s journey.
Isn’t this the best definition of marketing you’ve encountered too? Let me know in the comments here.
ACTION
TODAY: Embrace this new definition of marketing and the fact that marketing is indeed everything: as part of your company you and your employees or colleagues represent it all the time. What is the image of your company that you, your colleagues, and all your actions give to the world? Is this image in alignment with what you want and should portray according to the company’s mission, vision, and values?
FUTURE: Make it a habit of conducting a periodic marketing “audit” where you look at the touch points for the customer/client. Determine what the best way to represent your company would be for each particular point to be in alignment with your mission, vision, and values.
Help someone see how everything is marketing by sharing this post via email, Facebook or Twitter!
by Helena Escalante | Accountability, Creativity, Goals, Growth, Habits, Mindset, Planning, Productivity, Time, Tools
Estimated reading time: 4 minutes, 15 seconds.
TODAY’S IDEA: Reprogram your brain to enjoy hard habits
— From Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
“You can make hard habits more attractive if you can learn to associate them with a positive experience,” says James Clear, author of Atomic Habits and habit, decision-making and continuous-improvement guru.
“Sometimes, all you need is a slight mind-set shift.”
For example, Clear points to the way we talk about everything we have to do in a given day: “You have to wake up early for work. You have to make another sales call for your business. You have to cook dinner for your family.”
Then he says, “Now imagine changing just one word: You don’t ‘have’ to. You ‘get’ to.”
“You get to wake up early for work. You get to make another sales call for your business. You get to cook dinner for your family. By simply changing one word, you shift the way you view each event. You transition from viewing these behaviors as burdens and turn them into opportunities.”
The author says, “The key point is that both versions of reality are true. You have to do those things, and you also get to do them. We can find evidence for whatever mind-set we choose.”
So, it’s up to us to intentionally choose the one view that we prefer. Personally, I like the one that is uplifting. This reminds me a lot of the book The Art of Possibility where the authors suggest exchanging an AND for a BUT to open up possibilities. So true!
It’s all about perspective. Clear shares a story of a man in a wheelchair who was asked if it was difficult being confined. His response? “I’m not confined to my wheelchair—I am liberated by it. If it wasn’t for my wheelchair, I would be bed-bound and never able to leave my house.”
“Reframing your habits to highlight their benefits rather than their drawbacks is a fast and lightweight way to reprogram your mind and make a habit seem more attractive.”
Clear points out to a few habits that are hard to keep and makes a few suggestions on how to see them from a new perspective:
- Exercise: “Many people associate exercise with being a challenging task that drains energy and wears you down. You can just as easily view it as a way to develop skills and build you up. Instead of telling yourself ‘I need to go run in the morning,’ say ‘It’s time to build endurance and get fast.’”
- Finance: “Saving money is often associated with sacrifice. However, you can associate with freedom rather than limitation if you realize one simple truth: living below your current means increases your future means.”
- Meditation: “Anyone who has tried meditation for more than three seconds knows how frustrating it can be when the next distraction inevitably pops into your mind. You can transform frustration into delight when you realize that each interruption gives you a chance to return to your breath. Distraction is a good thing because you need distractions to practice meditation.”
While these little mind-set shifts aren’t magic, Clear says that they can definitely work to help you change the feelings associated with a particular habit or situation.
Further, he says, if you create a motivation ritual, “You simply practice associating your habits with something you enjoy, then you can use that cue whenever you need a bit of motivation.” This could be as simple as playing the same song before you start working out to get in the mood for exercising, or doing a few jumping jacks or power poses before going to give a presentation to get your blood pumping and set your mind to “presenting mode,” etc. Do what works best for you: create your own motivation ritual and that will make it easier and better to stick to the habit you want to develop or strengthen.
“The key to finding and fixing the causes of your bad habits is to reframe the associations you have about them. It’s not easy, but if you can reprogram your predictions, you can transform a hard habit into an attractive one.”
Do you plan on starting a motivation ritual or you already have one? Let me know in the comments here, we can all learn from each other and get ideas that way!
ACTION
TODAY: When you find yourself feeling the burden of all you have to do, remember to exchange have for get. Try it, there’s nothing to lose and much to gain. The language you use will determine how you feel, use it to create the best mind-set for you.
FUTURE: Create a motivation ritual around those habits that are hard for you. Stick to it, one day at a time, for 90 days until the ritual is fully ingrained. Remember what Og Mandino said (I’m paraphrasing): if I am to become a slave to my habits, I might as well develop good habits.
Know someone who could use more GETs and less HAVEs? Or someone who could benefit from reframing? Please share this post via email, Facebook or Twitter, thank you!
by Helena Escalante | Accountability, Collaboration, Creativity, Growth, Habits, Leadership, Mindset, Miniseries, Opportunity, Planning, Resources, Tools
Estimated reading time: 2 minutes, 50 seconds.
TODAY’S IDEA: Write a great last chapter-Part 2
— From Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer
Yesterday we learned Danny Meyer’s approach to mistakes: writing a great last chapter. “The worst mistake,” he says, “is not to figure out some way to end up in a better place after having made a mistake.”
Today, Meyer expands on his philosophy for handling/addressing mistakes and why it’s important to learn from them.
In his restaurant business, “when something goes wrong, it is essential for the manager on whose watch the mistake occurred to make every effort to connect with the guest within 24 hours.” Depending on your business, the time frame for connecting may be different, but it is indeed essential to connect with the affected party.
The author says, “No matter how much you try to erase what has happened, you cannot.” And he adds, “Why wait for a second or third letter from somebody who has now cc’d his report of your fallibility and culpability to the Chamber of Commerce, the restaurant critic of The New York Times, and the Zagat Survey? Instead, take initiative.”
The initiative that Meyer suggests—and takes—is as follows:
1. Respond graciously, and do so at once. “You know you’re going to resolve the mistake eventually. It’s always a lot less costly to resolve the matter at the outset.”
2. Err on the side of generosity. “Apologize and make sure the value of the redemption is worth more than the cost of the initial mistake.”
3. Always write a great last chapter. “People love to share stories of adversity. Use this powerful force to your advantage by writing the closing statement the way you want it told. Use all your imagination and creativity in thinking about your response.”
4. Learn from the mistake. “Use every new mistake as a teaching tool with your employees [or colleagues]. Unless the mistake involved a lack of integrity, the person who made it has actually helped your team by providing you with new opportunities to improve.”
5. Make new mistakes every day. “Don’t waste time repeating the old ones.”
These last two points showcase one of the reasons why Meyer has been so successful. He is not afraid of him or his staff making mistakes, he knows it’s a natural part of life and business, and he welcomes the lessons and improvements that each mistake brings.
If you want to learn more about Meyer’s story and his philosophy about hospitality, my friend Don Crawford kindly pointed me to this recent podcast. Thanks, Don, it’s awesome! If you have a resource that goes well with a particular post and you’d like me to share it, please let me know, I’ll be happy to do so. 🙂
ACTION
TODAY: Hindsight is always 20/20, but in this case it can definitely help: think of a mistake you’ve done in the past. How could you have solved it in a more timely way and written a great last chapter? Do this exercise a few times, focusing on a different mistake each time. By imagining how the process and the ending could be different, you’ll be getting ideas as to how to handle future mistakes applying Meyer’s philosophy.
FUTURE: Make it a habit of incorporating Meyer’s five initiative points above to your life and business. You and your team will be able to handle and learn from mistakes in a much better way!
Know someone who would like this approach to mistakes? Please share this post: Email, Facebook or Twitter, thanks!
by Helena Escalante | Creativity, Goals, Growth, Mindset, Opportunity, Planning, Tools
Estimated reading time: 2 minutes, 25 seconds.
TODAY’S IDEA: Build your future supported by the past
— From: Habit Changers: 81 Game-Changing Mantras to Mindfully Realize Your Goals by M. J. Ryan
M.J. Ryan, leading expert and coach on change and human fulfillment, as well as author of Habit Changers, says that a lot of people go to her when they are at a crossroads in their career. “They’ve gotten into a rut and want support in breaking out of it.”
She helps them out by taking them through a process outlined in the book I Will Not Die an Unlived Life: Reclaiming Purpose and Passion by Dawna Markova. “It’s an examination [of] strengths, passions and values, as well as the environments that bring out [people’s] best.”
Once that process is done, Ryan’s clients achieve the clarity they seek. However, she points out, “the problem is that getting from here to there can feel like standing on one side of the Grand Canyon and trying to figure out how to get to the other side. It’s easy to feel overwhelmed and stuck.”
So, if you’ve ever been there, on the proverbial one side of the Grand Canyon, looking at building a better future on the other side, but have no clue how to get there or where to start, Ryan suggests looking at your past:
“Build a bridge to the future on the pillars of the past.”
Ryan says, “It’s about remembering to leverage what you’ve already done to create the new. […] Nothing you’ve done in the past is a waste. It’s all grist for your future. Reminding yourself of this will help you figure out how to get from here to there.”
The author explains how she leveraged her book publishing experience when she was branding herself as an executive coach to attract her first clients: they were publishers and writers whom she knew.
Similarly, whether it’s a project that you want to start or a life change that you are about to undertake, think of your past experiences and contacts and build on them to propel you forward.
ACTION
TODAY: What project or change are you about to undergo where you don’t necessarily have step-by-step directions? Think of something similar that you’ve done in the past and draw from there. Or innovate by taking bits and pieces from your past to build something new.
FUTURE: Stay in touch, every so often, with people from your past. Not only is it truly enjoyable to continue to nurture those friendships and acquaintances, but also it is helpful in case you need them to open doors for you or provide assistance or support. I know I am always happy to hear from people with whom I’ve worked or friends that I’ve made in the past, and I’m delighted to help in any way I can. I’m sure your friends and acquaintances will be happy to help as well!
Know someone who is trying to cross over the Grand Canyon? Please share this post with them! Email, Facebook or Twitter.
