Estimated reading time: 2 minutes, 18 seconds.
TODAY’S IDEA: Emulate chefs
— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson
What do the names Emeril Lagasse, Julia Child, Paula Deen, Bobby Flay, Rick Bayless, Giada De Laurentiis, and Ferran Adriá have in common? They are all famous chefs. Yet, with the enormous amount of restaurants that exist today, why do we know these names better than others? What makes these chefs so special?
While they are indeed gifted, that is not the reason why they are famous. They have achieved fame and success “because they share everything they know. They put their recipes on cookbooks and show their techniques on cooking shows.”
Jason Fried and David Heinemeier Hansson, authors of Rework, invite us to share everything we know too. “This is anathema to most in the business world. Businesses are usually paranoid and secretive. They think they have proprietary this and competitive advantage that. Maybe a rare few do, but most don’t. And those that don’t should stop acting like those that do. Don’t be afraid of sharing.”
If chefs make a living from their recipes and their cooking, why would any of them create a cookbook with the recipes? Why would they go on TV and show you, step-by-step, how to cook those recipes to perfection? Then anybody could replicate them!
But that’s not how it works, say the authors. The chefs know that the recipes, techniques, and tricks are not enough to beat them at their game. “No one’s going to buy [the] cookbook, open a restaurant next door, and put [the chef] out of business. It just doesn’t work like that. Yet this is what many in the business world think will happen if their competitors learn how they do things.”
Fried and Hanson’s advice? “Get over it.”
And they go on to say, “Emulate famous chefs. They cook, so they write cookbooks. What do you do? What are your “recipes”? What’s your “cookbook”? What can you tell the world about how you operate that is informative, educational and promotional?”
Virtual-knowledge empires are being built online with people and companies sharing what they know. What do you know that you could teach? The world needs you.
ACTION
TODAY: Think about your business. What do you do? You obviously know how to do that very well. How about teaching it to those who are interested? Emulate chefs!
FUTURE: Share your gift of knowledge with those around you. Even if you don’t go outside your company, you can share the know-how with new hires, for example. Or you can set up an internal program for professional growth and development and share your experience and expertise. The more you share, the better you’ll feel and the more of an impact you’ll have on those that surround you.
Know someone who needs to emulate chefs and write a “cookbook”? Please share this post with that person via email, Facebook or Twitter, thanks!