Estimated reading time: 3 minutes, 36 seconds.
TODAY’S IDEA: Head-to-heads
— From The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry
The Accidental Creative by Todd Henry is a great book about prepping yourself to do your best creative work and generate good ideas consistently and purposefully. By creative work Henry doesn’t mean just those professions in a typically creative field, such as the arts or advertising. He says, “You may even cringe when you hear the word [creative] applied to you. […] You may prefer the term ‘strategist’ or ‘manager’ or something else that feels more concrete. Call yourself anything you want, but if you’re responsible for solving problems, developing strategies, or otherwise straining your brain for new ideas, I’m going to call you a creative—even if you ended up being one accidentally.”
Henry shares his methods and insights for all of us, creatives or “accidental creatives,” to create faster, better and more effectively to fulfill the demands of our lives.
One of the strategies that he suggests as a way to enrich relationships and enrich our mental ability to create is called head-to-heads. “We rise to the level of our competition,” says Henry, “we need others in our life to help us stretch and grow.”
He draws a parallel with sports, where you compete with others head-to-head, such as in running, and this helps you keep the pace. The same principle is applied to your creative life as Henry suggests establishing the practice of head-to-heads.
“In a head-to-head meeting, to people get together, and each party is responsible for sharing new insights and new resources they’ve encountered since the last meeting.” Here are four principles to set up effective head-to-heads:
1. Set a time and be consistent. “Agree to a date, time, meeting place and frequency for the meetings with the other person. Choose someplace quiet and comfortable and make it a priority on your calendar. Once a month is a good frequency because it leaves enough time between meetings for each of you to have experienced something new to share and to have generated a few fresh insights that would make for interesting conversation.”
2. Vary your subject matter. “Don’t harp on the same topic month after month. The idea is to challenge each other with new insights and to spark conversation about things that may otherwise never show up on the other person’s radar.”
3. Choose someone you respect and admire. “Preferably someone within your area of expertise. This will enhance the conversation when you get together, leading to ideas and insights more appropriate to each person’s context. Ask yourself, ‘If I could see inside of anyone’s notebook right now, just to see what they’re currently thinking, who would it be?”
4. Prepare about 15 minutes of content. “Don’t just show up with a sandwich. Spend time putting together materials to discuss. Build them around a topic or insight that you are presently working on or just fascinated by. Again, choose a topic of potential interest to both of you.”
The topics you select are up to you and your creative goals. Henry suggests asking the following questions: “What are you currently interested in or curious about? What have you read or experienced recently that you think the other person knows very little about? What new insights or thoughts have you had that are ripe for application?”
These head-to-heads are a fantastic opportunity to build strong relationships as they challenge and stimulate both of you with the new insights. Give it a try and let me know how it goes!
ACTION
TODAY: Think of someone with whom you would like to set up a head-to-head set of meetings and touch base with that person to see if he/she is interested. Set up a time to meet. You don’t have to make a lifelong commitment to do it, simply set up an initial amount of meetings, say 3 or 4, and then review how each of you is doing and whether you want to continue.
FUTURE: Following the principle of building a FAB PAB, where you set up your own advisory board for a particular project, think also about setting a head-to-head for a particular season or a particular project. This way it may be less daunting, more focused and then you can decide—when it naturally comes to an end—whether you want to continue.
Have someone in mind for a head-to-head? Send him or her this post via email, Facebook or Twitter, thank you!