TODAY’S IDEA:
Be intentional with your networking efforts.
From Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World by J. Kelly Hoey.
Networking… an activity that most people dread. Yet networking does NOT have to be dreadful and, on the contrary, it can be wonderful if you focus on making it intentional, meaningful and purposeful. The rules of networking are generosity and trust and, if we follow them, we’ll create meaningful connections.
Give yourself the opportunity to really connect with the people who can help you, and you will find a way to help them too, preferably before they help you. Goes without saying, but it’s very important to treat everybody kindly and respectfully. Be of service to them, offer something of value, enjoy their company if you can, celebrate their wins, open doors and make introductions for them, point them to a resource they need, or simply give them the gift of your enthusiasm and gratitude. Remember Zig Ziglar’s quote:
“You can have everything in life you want, if you will just help other people get what they want.”
Be intentional as to the people that you want to meet and “avoid random acts of networking.” Kelly Hoey advises to focus instead on “networking as a way to go about solving problems.” “People open doors, write checks, and extend opportunities—always have. Need something? Turn to your immediate, trusted network of friends for recommendations.”
Look back at a time when you first met the people who you now call friends, colleagues and acquaintances. How did you get to be where you are today in terms of a relationship with them? How long did it take? Solid relationships take time to build (months, years) and social media is no different. On the contrary, it’s where the principles of generosity and trust are of utmost importance nowadays as we tend to forget that behind every email and every social media account there is a person just like us.
ACTION:
Be intentional and make a plan for your networking efforts in the near future. Implement it and tweak as you go along until you are comfortable with it (and it becomes a win-win for both parties in the long run). Yes, your plan can be in the back of a napkin—it doesn’t have to be elaborate—the goal is to think this through so that you can take all the steps needed to make it happen. And by virtue of planning you’ll save lots of time and heartache. Here are some pointers:
- Who do you want to meet to reach a particular goal?
- What do you need to do to communicate and ultimately meet that person? (Meeting can be virtual.)
- Or who can help open doors to get you closer, or introduce you directly to that person?
- How can you show gratitude to the “door opener”?
- How can you be helpful or of service to the person you want to meet?
- When do you need to meet this person by? Is there enough time to build a relationship or do you need to take another route?
- How much time and effort are you willing to put into meeting and forging a relationship with this new person? (The answer will dictate what kind of relationship you can have, ranging from an email, to a friendship, to a job, etc.)
Let me know if you have any questions in the comments below, I’ll be happy to answer them and help you with your plan. Best of luck with your networking!