Estimated reading time: 2 minutes, 33 seconds
TODAY’S IDEA: The key to productivity? Forget about annual goals!
— From The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian Moran and Michael Lennington
As odd as this sounds, “annual goals and plans are often a barrier to high performance,” say Brian P. Moran and Michael Lennington, productivity gurus and authors of the wonderful book The 12 Week Year. The key to productivity, they say, is to discard annual goals.
The authors make the assertion that “there is no question you will do better with annual goals and plans than without any goals or plans.” However, they have found that thinking in yearly increments inherently limits performance.
How is this possible?
It’s actually very simple: we all fall into the trap of annualized thinking. This is the mistaken belief that there’s a lot of time left in the year to do whatever we want and that, at some point, later in the year, “we will experience a significant improvement in results.”
The biggest mistake of all, though, is having an optimistic delusion that we will be able to have much more time later to catch on and do what we haven’t done at this point.
“The fact is that every week counts! Every day counts! Every moment counts! We need to be conscious of the reality that execution happens daily and weekly, not monthly or quarterly.”
Thinking in shorter time frames—12 weeks for example—is a much better way to accomplish your goals. This is the key to productivity: working in sprints.
“The result is a heightened sense of urgency and an increased focus on the critical few, those important core activities that drive success and fulfillment, and the daily executions of those items to guarantee the achievement of your long-term objectives.” By virtue of having the deadline near, you never lose sight of it, and this period is long enough to accomplish things and short enough to have a constant sense of urgency and thus, a bias for action.
And, of course, at the end of every sprint, you have a celebration—just as you would at the end of the year. It may be big or small, but you take some time to enjoy what you’ve just accomplished, reflect on what went well and what didn’t, rest, reenergize, and get ready for the next sprint.
Want to try one of these working sprints out with me? I’m running another one of my Achieve in 90 (90-day sprint program) after the New Year and will be opening registration soon. Sign up here to be notified when it’s open.
ACTION
TODAY: As the New Year approaches, think about a goal that you could accomplish in a sprint. Set the time in your calendar and try it out. (Spoiler alert: You’ll never want to come back to annualized thinking after that!)
FUTURE: Set the habit of working in sprints. While 12 weeks is fantastic, sometimes you may need just a month instead, depending on your goal: you set the timeframe and deadlines. It works incredibly well and you’ll love it.
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