Estimated reading time: 3 minutes, 6 seconds.
TODAY’S IDEA: What’s the difference between performance goals and learning goals?
— From Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail by Keith Ferrazzi.
When setting goals, it’s important to understand the difference between performance goals and learning goals. “Not knowing the difference can harm the way you think about the future,” says Keith Ferrazzi, author of Who’s Got Your Back.
“Certain goals, known as ‘performance goals,’ imply a finite result, like a pot of gold at the end of the rainbow… far more important is developing a process and a roadmap that help you achieve that income in a given time. In other words, you should be thinking about the rainbow, not just the pot of gold.”
The process and the roadmap that the author is referring to are the learning goals. And when setting goals he recommends having both types.
Performance goals are the goals that we normally think of: specific outcomes such as losing 10 pounds, getting a new job, traveling to Hawaii, getting married, etc.
Learning goals “emphasize acquiring new skills and knowledge to push and expand your skills and career forward.” Learning goals are key to accomplish our performance goals.
Here are a few examples that the author offers to make even clearer the distinction between these two goals:
| PERFORMANCE GOAL | LEARNING GOAL |
| Lose 10 pounds | Learn to cook healthier meals |
| Increase Web traffic by 50 percent | Find five new marketing tactics |
| Boost sales 10 percent | Learn how to hone your best pitch |
Ferrazzi goes on to say that “performance goals can be motivating [but the] flip side is that, set inappropriately, they can be intimidating and sometimes debilitating when we fall short.”
Josh Kaufman, author of The Personal MBA states a similar thought in this post.
Kaufman says that when we set performance goals that are not directly under the control of our efforts we may become terribly disappointed if something happens that prevents us from attaining our goal.
For instance, he notes that if we set a performance goal of losing 20 pounds, and something happens that makes our weight fluctuate on any given day, we might feel very frustrated. Instead, if we make our performance goal something that we can indeed control, such as 30 minutes of exercise every day, we can then be satisfied with the outcome once we’ve performed the task(s) needed to fulfill our goals.
Further—and this is probably the most important thing to take away from today’s idea—Ferrazzi says, “With learning goals, failure is an impossibility.” He explains:
In the course of creating and carrying out your goals, of course you are going to make some mistakes. It’s part of learning. No one with ambitious career or life plans gets ahead without experiencing glitches and setbacks. […] But once you switch your attention to learning goals, the whole idea of “failure” starts to make less sense.
When you are constantly learning from everything you do, failure ceases to be an option.
With learning goals, since you are learning, putting into action, tweaking and adjusting to make the outcome better, and repeating often, you are naturally moving into the direction of your performance goal with actions that are under your control. That is why I love it when the author says that failure is an impossibility—it truly is!
ACTION
TODAY: What performance goal are you working towards where you’ve had mixed or variable success? Examine what you are doing and determine what learning goals and actions under your control you need to add to the mix so that you can get the results you desire.
FUTURE: When setting goals in the future, create the habit of doing so incorporating performance goals that you can control and learning goals that will make it impossible to fail.
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