Estimated reading time: 2 minutes, 26 seconds.
TODAY’S IDEA: The Link Between Purpose, Priority, and Productivity
— From The ONE Thing: The surprisingly simple truth behind extraordinary results by Gary Keller with Jay Papasan (watch the book trailer)
Today’s post expands on yesterday’s idea of asking the one question—The Focusing Question—when we want to concentrate on the critical steps that we must take to achieve our goals.
Gary Keller and Jay Papasan, authors of The
“Your big ONE Thing is your purpose and your small ONE Thing is the priority you take action on to achieve it. The most productive people start with purpose and use it like a compass. They allow purpose to be the guiding force in determining the priority that drives their actions. This is the straightest path to extraordinary results.”
To wrap our heads around this, the authors suggest thinking of purpose, priority, and productivity as three parts of an iceberg: bottom, middle, and tip, respectively. The first two are underwater and the last one is above the water line. My husband and I recently traveled to Iceland and learned that the tip of an iceberg—what you can see—is only 10% of the total mass of ice that is floating (!).* And the authors say the same thing: what you can see—productivity—is only the tip. Purpose and priority are below the surface and never seen, but they indeed drive productivity. Thus, the formula for your personal iceberg is:
45% Purpose + 45% Priority + 10% Productivity =
100% Extraordinary Results
“The more productive people are, the more purpose and priority are pushing and driving them. With the additional outcome of profit, it’s the same for business. What’s visible to the public—productivity and profit—is always buoyed by the substance that serves as the company’s foundation—purpose and priority.”
Connecting purpose, priority, and productivity may seem obvious at first (so obvious that we tend to take it for granted). Yet once we realize how deeply entrenched that connection is, and the extraordinary results that they produce when linked together, we realize that it’s in our best interest to let our purpose and priority guide our productivity. And no better way than making this happen by creating the habit of frequently asking, “What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”
What is your purpose? And what is your priority? How will you focus your productivity to reach your goals?
ACTION
TODAY: Ask, ask, ask, and ask again many times throughout the day, “What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”
FUTURE: Create the habit of asking this question in many areas of your life: it can only improve for the better!
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*The featured image in today’s post is one that I took from the glacier lagoon we visited: what you see there is only 10% of what is below, whoa!