Links to other parts of this miniseries:
New Habits: How to Ensure They Stick – Part 1
New Habits: How to Ensure They Stick – Part 2
New Habits: How to Ensure They Stick – Part 3
Estimated reading time: 3 minutes, 11 seconds.
TODAY’S IDEA: New Habits: How to Ensure They Stick – Part 4
— From Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
In the past three posts (1, 2, 3) we’ve been learning how to cue and stack our new habits to ensure we’re successful in making them last. Today, we will learn one more great technique from James Clear, habit guru, in his book Atomic Habits.
Clear tells the story of Ronan Byrne, an electrical engineering student in Ireland who knew he needed to exercise more but loved to binge-watch Netflix. Trying to connect these two seemingly opposite activities, he hacked his stationary bike in such a way that it would allow him to watch Netflix only if he was pedaling beyond a certain speed.
Clear says that what Byrne was doing is called temptation bundling, and this is a method to make the new habits we want to build more attractive and desirable. “Temptation bundling works by linking an action you want to do with an action you need to do,” and the latter may not always be something that’s easy or that you’re too keen on… “In Byrne’s case, he bundled watching Netflix (the thing he wanted to do) with riding his stationary bike (the thing he needed to do).”
“You’re more likely to find a behavior attractive if you get to do one of your favorite things at the same time. Perhaps you want to hear about the latest celebrity gossip, but you need to get in shape. Using temptation bundling, you could only read the tabloids and watch reality shows at the gym. Maybe you want to get a pedicure but you want to clean your email inbox. Solution: only get a pedicure while processing overdue work emails.”
Temptation bundling is one of the tactics used to apply a psychology theory known as Premack’s Principle. It states that “more probable behaviors will reinforce less probable behaviors,” thus we can condition ourselves to do the less probable or desirable behavior if it’s tied to doing something enjoyable and that we really want to do.
So far so good. Here’s where it gets better: What if we combine temptation bundling with habit stacking? Hmmmm, now we’re talking!
Clear gives us the formula to set the rules to guide our behavior and make our new habits stick:
- After [CURRENT HABIT], I will [HABIT I NEED].
- After [HABIT I NEED], I will [HABIT I WANT].
Here are some examples to illustrate it.
If you want to watch sports, but you need to make sales calls:
- After I get back from my lunch break, I will call three potential clients (need).
- After I call three potential clients, I will check ESPN (want).
If you want to check Facebook, but you need to exercise more:
- After I pull out my phone, I will do ten burpees (need).
- After I do ten burpees, I will check Facebook (want).
“The hope is that eventually you’ll look forward to calling three clients or doing ten burpees because it means you get to read the latest sports news or check Facebook. Doing the thing you need to do means you get to do the thing you want to do. […] Engineering a truly irresistible habit is a hard task, but this simple strategy can be employed to make nearly any habit more attractive than it would be otherwise.”
ACTION
TODAY: Make a list of things you need to do and one of the things you want to do. Crosscheck them for bundling opportunities.
FUTURE: Whenever you find yourself resisting something that you need to do, try pairing it with a very attractive opportunity to do something you want. The more anticipation you build the better and more motivated you’ll be to act.
Know someone who would benefit from temptation bundling to set up a new habit? Please share this post via email, Facebook or Twitter, thank you!