Estimated reading time: 1 minute, 52 seconds.
TODAY’S IDEA: The Law of Persistence
— From The 100 Absolutely Unbreakable Laws of Business Success by Brian Tracy.
“Your ability to persist in the face of setbacks and disappointments is your measure of your belief in yourself and your ability to succeed,” says business guru Brian Tracy in his book The 100 Absolutely Unbreakable Laws of Business Success.
“Persistence,” Tracy continues, “is the iron quality of success.” And he points to persistence as the most important asset we can have, because our ability to persist longer than anyone else is what will give us the edge.
“Never give in, never, never give in.” – Winston Churchill
“When you persist in the face of the inevitable setbacks, delays, disappointments, and temporary defeats you will experience in life, and you continue to persist in spite of them, you demonstrate to yourself and to the people around you that you have the qualities of self-discipline and self-mastery that are absolutely indispensable for the achievement of any great success.”
And this last point is precisely what Tracy refers to as the corollary of the Law of Persistence: self-discipline in action. That means no excuses, just focusing on the end in mind.
The combination of unshakeable determination and persistence is what will make you unstoppable. “You will become an irresistible force of nature. Your goals of high achievement will become your realities.”
ACTION
Both actions come directly from the book. I love them because they’re very similar to what I would have written as it relates to the Law of Persistence, so I’m leaving them here verbatim for you.
TODAY: “Make a list of the problems or challenges that you are facing right now. In what areas are you feeling discouraged and unsure? In what areas do you need to persist even more than you are today? Keep reminding yourself that ‘Failure is not an option!’ ”
FUTURE: “Resolve in advance that, no matter what happens, you will never give up. Remember that if you advance confidently in the direction of your dreams, and you resolve in advance that you will never quit, you must ultimately be a great success. No one can ever stop you but yourself. Go for it!”
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