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EntreGurus-Book-Thinking for a Change-John C MaxwellTODAY’S IDEA: What are you giving up to go up?

— From Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work by John C. Maxwell

Leadership guru John C. Maxwell reminisces about his father who used to say, “Find the one thing you do well and don’t do anything else.” Following that guidance has taken Maxwell to the realization that, to do a few things well, he has had to give up many others.

“No one can go to the highest level and remain a generalist,” says Maxwell. And this is so true, especially nowadays, where we are pulled in a myriad directions, spread too thin, multitasking and living with FOMO (Fear Of Missing Out), and expected to know and give an educated opinion on everything from the Syrian refugee crisis, to the new coach of the Real Madrid soccer team, to the latest environmental policy in California.

And while “giving up” sounds like a heavy sacrifice that we must reluctantly make, the truth is that it is not when we reframe it and simply see it as a choice. We already make choices, willingly and happily, anything from Mexican vs. Chinese food to vacationing in one place vs. another.

The same should apply here. Make willing choices and you’ll be able to focus on the one or few things that you do best and that will take you to the top (whatever the definition of top is for you).

Here are some of those choices Maxwell has made. They make a lot of sense and I think they aptly apply to us all.

You can’t know everyone.

Maxwell is outgoing and loves people, so it’s hard for him not to spend time with lots of people. Yet even if you are an introvert, you may be pulled in the direction of getting to know people in your field and attend events. To deal with this, Maxwell has done two things: “First, [he’s] chosen a strong inner circle of people. They not only provide professional help, but they also make life’s journey much more pleasant. Second, [he asks] certain friends to catch [him] up on what’s happening on the lives of other friends.”

You can’t do everything.

“There are only a few exceptional opportunities in any person’s lifetime. That’s why [Maxwell strives] for excellence in a few things rather than a good performance in many.” For instance, he’s an avid reader, yet he doesn’t read novels or any kind of fiction, instead, he’s chosen to dedicate his reading time to nonfiction as those books are the ones that propel the personal and professional growth he desires.

Maxwell also outsources everything he’s not good at, specifically, technical matters, mechanic or electronic. He can’t do it and does not have the knowledge, so he let’s someone who does have it do the job. Easier and faster.

He also works with his team on what he calls the 10-80-10 principle. Even though there are projects that Maxwell would love to do, he delegates them and only becomes involved as follows: he helps “with the first 10 percent by casting vision, laying down parameters, providing resources and giving encouragement.” Then his team work on the middle 80% and he comes in at the end again to “help them take whatever it is the rest of the way” (if he can). He considers this last effort putting the cherry on top.

You can’t go everywhere.

The traveling demands of a conference speaker and author are high, so Maxwell has chosen not to travel as much as he did before.

You can’t be well-rounded.

Being truly focused impedes being ‘”well-rounded.” Maxwell tells people: “ Ninety-nine percent of everything in life I don’t need to know about.” He focuses on the one percent that gives him the highest return. Of the other 99%, his wife and team keep him aware whenever he needs to know, and that’s how he balances his life.

This reminds me of lifestyle design guru, Tim Ferriss, author of The 4-Hour Workweek who doesn’t read or listen to the news. He says: “Most information is time-consuming, negative, irrelevant to your goals, and outside of your influence. I challenge you to look at whatever you read or watched today and tell me that it wasn’t at least two of the four.” Ferriss is another one who has made some choices to be a pioneer in his field.

So, what choices are you making to get to where you want to go?

ACTION

TODAY: Determine what choices you will make today that will take you in the direction of your goals.

FUTURE: Take some time to think about your life and the choices you’ve made so far. What other choices can you make to be focused on reaching your goals?

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