Estimated reading time: 2 minutes, 50 seconds.
TODAY’S IDEA: Write a great last chapter-Part 2
— From Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer
Yesterday we learned Danny Meyer’s approach to mistakes: writing a great last chapter. “The worst mistake,” he says, “is not to figure out some way to end up in a better place after having made a mistake.”
Today, Meyer expands on his philosophy for handling/addressing mistakes and why it’s important to learn from them.
In his restaurant business, “when something goes wrong, it is essential for the manager on whose watch the mistake occurred to make every effort to connect with the guest within 24 hours.” Depending on your business, the time frame for connecting may be different, but it is indeed essential to connect with the affected party.
The author says, “No matter how much you try to erase what has happened, you cannot.” And he adds, “Why wait for a second or third letter from somebody who has now cc’d his report of your fallibility and culpability to the Chamber of Commerce, the restaurant critic of The New York Times, and the Zagat Survey? Instead, take initiative.”
The initiative that Meyer suggests—and takes—is as follows:
1. Respond graciously, and do so at once. “You know you’re going to resolve the mistake eventually. It’s always a lot less costly to resolve the matter at the outset.”
2. Err on the side of generosity. “Apologize and make sure the value of the redemption is worth more than the cost of the initial mistake.”
3. Always write a great last chapter. “People love to share stories of adversity. Use this powerful force to your advantage by writing the closing statement the way you want it told. Use all your imagination and creativity in thinking about your response.”
4. Learn from the mistake. “Use every new mistake as a teaching tool with your employees [or colleagues]. Unless the mistake involved a lack of integrity, the person who made it has actually helped your team by providing you with new opportunities to improve.”
5. Make new mistakes every day. “Don’t waste time repeating the old ones.”
These last two points showcase one of the reasons why Meyer has been so successful. He is not afraid of him or his staff making mistakes, he knows it’s a natural part of life and business, and he welcomes the lessons and improvements that each mistake brings.
If you want to learn more about Meyer’s story and his philosophy about hospitality, my friend Don Crawford kindly pointed me to this recent podcast. Thanks, Don, it’s awesome! If you have a resource that goes well with a particular post and you’d like me to share it, please let me know, I’ll be happy to do so. 🙂
ACTION
TODAY: Hindsight is always 20/20, but in this case it can definitely help: think of a mistake you’ve done in the past. How could you have solved it in a more timely way and written a great last chapter? Do this exercise a few times, focusing on a different mistake each time. By imagining how the process and the ending could be different, you’ll be getting ideas as to how to handle future mistakes applying Meyer’s philosophy.
FUTURE: Make it a habit of incorporating Meyer’s five initiative points above to your life and business. You and your team will be able to handle and learn from mistakes in a much better way!
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