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EntreGurus-Book-Tribes-Seth GodinTODAY’S IDEA: How to be wrong

— From: Tribes: We Need You to Lead Us by Seth Godin

The weather forecast is wrong a lot of times, yet we listen to it every single day. Isaac Newton was completely wrong about alchemy, yet he’s regarded as one the most successful physicists. Steve Jobs was wrong about his NEXT computer, and Apple is now one of the most successful companies in the world. And we can find countless other instances where the people and companies are wrong many times, yet they are successful.

Why?

Because, according to Seth Godin in his excellent book Tribes:

“The secret of being wrong isn’t to avoid being wrong!
The secret is being willing to be wrong.
The secret is realizing that wrong isn’t fatal.
The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret to success.”

“The truth is that they appear to risk everything, but in fact, the risk isn’t so bad. The downsides are pretty small because few of us are likely to get burned at the stake.”

Most of us battle an invisible jury in our minds that paralyzes us at the very first thought of a less-than-perfect outcome. If we let this fear stop us, we won’t be able to move forward. There isn’t an easy, failure-free way to move forward, but here are a series of steps that’ll enable you to do so:

  • Become aware of your fear of being wrong.
  • Recognize that it’s natural for it to appear.
  • Thank the fear for trying to protect you.
  • Set aside the fear and move forward to your goal, despite the fear.
  • Be willing to go wrong and, when it happens, learn, learn, learn and apply those learnings towards the future.
  • Rectify, clean up, set up a new path (now you know where NOT to go).
  • Keep your goal in mind and keep going.

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”

ACTION

TODAY: Is there a project that you’d love to take back on because you stopped cold for fear of going wrong? Think of the worst possible outcome and how to mitigate it. Give it a shot and realize that failure is a natural part of moving forward. Every lesson gets you closer to your goal. Every NO gets you closer to a YES.

FUTURE: Next time you’re about to start a new project, allow additional time for the expected wrong ways that you will find. If you are open and cognizant that being wrong at times is part of any project, you will have less of a hard time recognizing the lessons to be learned and moving forward. Keep in mind that being wrong is simply a detour that opens up a myriad possibilities; it is not a dead end and, never, a final state.

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