Estimated reading time: 3 minutes, 3 seconds.

EntreGurus-Book-The Personal MBA-Josh KaufmanTODAY’S IDEA: Akrasia

— From The Personal MBA: Master the Art of Business by Josh Kaufman

Have you ever had the experience of knowing or feeling that you should do something that is in your best interest, but you just can’t bring yourself to do it?

That is not procrastination. There is a different term for that: Akrasia. (Pronunciation)

“Akrasia is one of the most widespread and persistent barriers to getting things done.”

In The Personal MBA, business guru Josh Kaufman helps us understand the difference:

Procrastination occurs when you’ve decided to complete a task, but you keep putting it off until later without consciously deciding to do it later. If you have “answer e-mail” on your to-do list, but you browse the Internet for hours without answering any e-mail, that’s procrastination.

Akrasia is a deeper issue: it’s a general feeling that you “should” do something, without necessarily deciding to do it. The “should” feeling doesn’t lead to decision or action, even if the action seems to be in your best interest. Most people experience Akrasia when considering changing habits they no longer want (“I should quit smoking”), taking a new action (“I should donate to that nonprofit”), or contemplating an uncomfortable topic (“I should look into life insurance and talk to a lawyer to write a will”). The “should” feeling sticks around, but never leads to action, generating intense frustration.

Kaufman goes on to say, “Akratic situations can take many forms: eating a cookie vs. ‘becoming healthier’ by sticking to a diet. Browsing the web vs. exercising. Staying in a bad relationship vs. moving on. Dreaming about a new business idea vs. testing it. Whenever you ‘should’ do something, but resist doing it, you’re experiencing Akrasia.”

Akrasia is a Greek term, and this problem was already being discussed in ancient Greece by Socrates, Plato, and Aristotle. And even though philosophers have discussed this for centuries, there is no cure. “Akrasia is a slippery problem,” says the author, “and there’s no easy, universal solution.”

But not all is lost: Kaufman points to many strategies and techniques that are useful in preventing and resolving akratic situations. “In order to spend your time making progress vs. fighting both sides of a battle of will, it’s useful to have a strategy for recognizing and combatting Akrasia when you recognize it.”

The most important thing, I believe, is to be aware of it. Now that we know it exists, we can point to it, recognize when we’re feeling Akrasia, and move forward to do what we should do.

You can read extensively about the strategies to recognize and combat Akrasia in Kaufman’s book online. (Kaufman has one full chapter—54 pages—devoted to “Working With Yourself” to combat Akrasia, procrastination and other maladies that impede our own progress as well as become superfocused and productive). Or if you don’t have the time now, you can take a quick look at these posts (each takes less than 5 min to read) that will help you shake Akrasia and move forward towards your goals:

Happy un-Akrasing!

ACTION

TODAY: Take some time to see where in your life you’re experiencing Akrasia. We all do, and it behooves us to tackle it to move forward on our goals. Now that we know that Akrasia exists, it’s easier to be aware of it and start taking action.

FUTURE: Keep in mind that we’re all human and we all experience Akrasia. The best way to find out why you’re having Akrasia about something is to ask yourself why 5 times. Once you get to the bottom of it, you’ll be able to move forward.

Know someone who is going through Akrasia about something? Please share this post with them! Email, Facebook or Twitter.