by Helena Escalante | Creativity, Growth, Mindset, Opportunity, Planning, Tools
Estimated reading time: 2 minutes, 27 seconds.
TODAY’S IDEA: The Great Ones Think Big
— From 177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones by Steve Siebold
“The life each of us lives is the life within the limits of our own thinking. To have life more abundant, we must think in limitless terms of abundance.” – Thomas Dreier
In 177 Mental Toughness Secrets of the World Class, Steve Siebold makes an important assertion about successful people (whom he calls world class), “Their philosophy seems to be, ‘If you’re going to be thinking, you may as well think big.’ Their love- and abundance-based consciousness is the engine that drives their big thoughts and creative ideas.”
In contrast, Siebold states that “average performers think about how to survive with the least amount of pain and struggle,” instead of planning a brilliant future by thinking big.
The author suggests asking the people around you what they think about at any given time. He says, “You might be surprised to learn how many think about just getting by. The world class refers to this as ‘selling yourself short.’”
Siebold highlights the differences in mindset: “One group views the world as a scary place, and the other sees it as an exciting adventure with endless possibilities. [Most people] see life as a threat; the great ones see it as a game.”
In sum, Siebold says, the difference in mindset and worldview is so dramatically different between these two groups, that when you talk to them “it’s as though you’re speaking to people from different planets.”
“The great ones are fearless and focused on manifesting their ultimate dreams… [and their] abundance-based consciousness drives them to think and dream bigger with each passing success.”
ACTION
TODAY: This action comes directly from the book: “Review your vision for your life and think about your greatest dreams. Are you selling yourself short? Are you thinking too small? Are you letting fear hold you back from the abundance of life? Do you really have what it takes to hit it big? (Hint: yes!) Rewrite your vision today and go bigger than ever. Trust in your ability to find a way to make your dream come true. You can do it!”
FUTURE: Two great books to expand your mind to keep thinking big and see opportunity and possibility everywhere are: (1) The Magic of Thinking Big, by David J. Schwartz. Here are some posts I’ve written about it. This book was written in 1959, but the advice is as valid now as it was back then. (2) The Art of Possibility by Rosamund and Benjamin Zander. This book is one of my absolute favorites and I can’t recommend it enough. Here are the posts I’ve written about it. If you like audio books, you’ll love listening to it: the music is beautiful, as Ben Zander is the conductor of the Boston Philharmonic Orchestra.
Please share this post with the great ones around you, and ask them to share their worldview, it’s always wonderful to learn how they see the world! Email, Facebook or Twitter.
by Helena Escalante | Accountability, Creativity, Goals, Growth, Habits, Mindset, Opportunity, Planning, Tools
Estimated reading time: 1 minute, 59 seconds.
TODAY’S IDEA: How do you grade yourself?
— From Anything You Want: 40 Lessons for a New Kind of Entrepreneur, by Derek Sivers.
Today we have another idea full of wisdom from one of my favorite entrepreneurship gurus, Derek Sivers. As he was in New York City, he noticed that there were many buildings that said TRUMP on them. And even as he was driving into the rural countryside, he saw a Donald J. Trump park (this is before Trump became President).
“It made me wonder if he grades himself according to how many valuable properties bear his name,” says Sivers. “Plenty of real estate tycoons have made billions without putting their names of everything, but maybe that’s his measure.”
Then the author points out that “we all grade ourselves by different measures.”
For some people, it’s as simple as how much money they make. When their net worth is going up, they know they’re doing well.
For others, it’s how much money they give.
For some, it’s how many people’s lives they can influence for the better.
For others, it’s how deeply they can influence just a few people’s lives.
For Sivers, he says, “it’s how many useful things I create, whether songs, companies, articles, websites or anything else. If I create something that is not useful to others, it doesn’t count. But I’m also not interested in doing something useful unless it needs my creative input.”
He challenges us to think about how we grade ourselves. Because, he says, “it’s important to know in advance [how you grade yourself], to make sure you’re staying focused on what’s honestly important to you, instead of doing what others think you should.”
So, how do you grade yourself? Let me know in the comments here.
ACTION
TODAY: Take a moment to ponder how you grade yourself. I’ve come to the realization that, depending on the stage of my life, I’ve graded myself one way or another. Think about the stage you are in and how you grade yourself now: Is it consistent with who you are today and your ideas and goals? Or are you still grading yourself with some measure from the past? Give yourself a grading upgrade if that is the case.
FUTURE: As you embark on future goals and projects think of how you will define success and how you will grade yourself. The answers must be congruent and aligned.
Know someone who needs upgrade his or her grading? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Accountability, Creativity, Goals, Growth, Mindset, Planning, Tools
Estimated reading time: 2 minutes, 22 seconds.
TODAY’S IDEA: Proudly exclude people
— From Anything You Want: 40 Lessons for a New Kind of Entrepreneur, by Derek Sivers.
“You know you can’t please everyone, right?” Asks Derek Sivers, musician and entrepreneurship guru, in his book Anything You Want.
If we instinctively answer YES to his question, agreeing that we know it’s impossible to please everyone, why do most businesses try to be everything to everybody? No wonder they can’t get people’s attention!
What to do about this?
Sivers says, “You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want.”
The author shares the example of The Hotel Café, a music venue in Los Angeles that is a no-talking club.
Yes, you read that right: “Big signs read, NO TALKING DURING PERFORMANCES! Performers are encouraged to stop the show if someone is talking, and let the person know that he can go to any other club in town to talk over the music. This is the one place in L.A. where you can sit and really listen to the music, which, of course, makes it the most popular music venue in town.”
Sivers also shares his own experience with CD Baby (the company he founded and later sold for millions):
When CD Baby got popular, I’d get calls from record labels wanting to feature their newest, hottest acts on our site.
I’d say, “Nope. They’re not allowed here.”
The record label guys would say, “Huh? What do you mean not allowed? You’re a record store! We’re a record label.”
I’d say, “You can sell anywhere else. This is a place for independents only: musicians who chose not to sign their rights over to a corporation. To make sure these musicians get the maximum exposure they deserve, no major-label acts are allowed.”
He goes on to say, “It’s a big world. You can loudly leave out 99 percent of it.” And he encourages us, “Have the confidence to know that when your target 1 percent hears you excluding the other 99 percent, the people in that 1 percent will come to you because you’ve shown how much you value them.”
They will value you as the best in the world.
ACTION
TODAY: Think of your audience: whether you have a business, work in one, or do volunteer work for an organization. What can you do to—purposefully and intentionally—niche down and focus solely on your target?
FUTURE: Every time you come up with a new project, product, service, idea, etc., make it a habit to define who your audience is and who is not. Share it out loud in the planning and promotions, and once established, keep sharing it. This will act as a filter so that you don’t have to spend as much time and energy later on explaining or excluding.
Know someone who needs to niche down and proudly and loudly exclude? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Creativity, Growth, Mindset, Resources, Tools
Estimated reading time: 2 minutes, 35 seconds.
TODAY’S IDEA: Defining the problem
— From Nobody Wants to Read Your Sh*t and Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield
Steven Pressfield has become one of my favorite writers. He’s most famous for his works of fiction, but in the non-fiction/business genre, he has some wonderful, eye-opening, a-ha! provoking books.
He has a knack for being brief, concise, to the point, and using relevant examples. In today’s idea—which I’m leaving below verbatim due to its brevity—he goes back to his days in advertising and talks about the importance of defining a problem.
In the ad biz, 20 percent of your time is taken up pursuing New Business. What this means is the [advertising] agency going out and pitching new accounts.
Some accounts seem to be in play all the time. Burger King. 7Up. Chrysler.
To ask why these businesses are always in trouble (and always looking for new ad campaigns to save them) is to ask, “What is the problem?”
Answer—these companies are all perceived as losers.
They’re second best, perennial bridesmaids and also-rans. Burger King is behind McDonald’s. 7Up trails Coke, Chrysler lags behind Ford and GM.
When in 1967 some very smart people on the 7Up account at J. Walter Thompson [advertising agency] came up with a campaign called “the Uncola,” they solved the problem.
The problem wasn’t taste. The problem wasn’t price. The problem wasn’t sugar content.
The problem was the public’s perception of 7Up as a loser.
Calling 7Up “the Uncola” positioned the drink not as a poor second-best to Coke or Pepsi, but as an equal alternative. Just as good, only different.
Define the problem and you’re halfway to the solution.
When we go to the Doctor and after examining us he gives us a diagnosis, he’s defining our problem so that we can solve it. In the advertising world, we just saw Pressfield’s example. In general, the first thing to do when facing a problem is defining it. Then, as Pressfield notes, we can move forward to finding a solution.
My best friend calls this “finding out the name and last name,” that is, the identity or nature of our problem: once we know “who” [what] the problem is, then the road to solving it becomes clear.
What problem are you currently facing without definition? Here are two posts that might help if your problem is along the lines of what Pressfield described: How to apply the Law of the Category to your benefit and Own a word in the prospect’s mind.
ACTION
TODAY: Think of a problem you are facing where you are stuck. How would you define it? Give yourself some time today to figure out the definition (e.g. the “name and last name”) so that you can be on your way to solving it.
FUTURE: Make a habit of giving yourself some time to think when you have a problem that needs definition. The clarity to define it may not come instantly, but it will come as the result of your focused effort to define it (thus the importance to give it your time and thought).
Know someone who could use some definition and clarity about a problem? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Creativity, Goals, Growth, Habits, Mindset, Planning, Time, Tools
Estimated reading time: 2 minutes, 48 seconds.
TODAY’S IDEA: Fall in love with mastery
— From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Much is said in the world of business about the importance of having a USP: Unique Selling Proposition. It’s what makes your product or service different from the rest.
“But you also have a personal unique selling proposition that stands distinct from your current product or business,” says Perry Marshall, marketing guru, in his book 80/20 Sales and Marketing. “It’s the inherent groove based on your passion, personality, and experiences that you carry with you at all times.”
Marshall points out that “most people are vaguely aware of their natural, personal USP.” He continues, “I think one of the biggest wormholes that people get sucked into is, they get so enamored with the romantic version of what someone else does, the greener pastures, that they ignore the unromantic, plain, everyday genius that they themselves possess.”
As a marketing advisor, the thing that frustrates Marshall the most “is that it’s so much harder to get people to focus on their innate giftedness and natural USP.”
The author goes on to say that, “it’s easier to show people a bright shiny object and manipulate them into jumping on the next short-lived bandwagon than to master something that’s just beginning to flourish.”
He tells the story of him playing drums and attending a drum camp. While there, he took several clinics led by world-class drummers who, independently of each other, all made the same comment:
“The thing I hate the most about being on tour is _______________.”
How do you think they finished that sentence? Give it a shot. What do you think the answer is? Not sleeping on their beds? Living out of a suitcase in a tour bus? Not seeing their families? The ultra-long days?
Nope.
Here’s their answer:
“The thing I hate the most about being on tour is there’s no time or place to practice. I love to practice.”
To be super successful, Perry suggests practicing as much as you can. “Put yourself in a position where you get paid to practice, even if it’s only a modest amount of money.”
Practice. Practice. Practice. Preferably paid but, if not, unpaid. And then practice some more, until “whatever you love most is endowed with incredible force. Learn to love repeating even basic things over and over again, until you achieve [mastery].”
“Don’t fall in love with bright shiny objects. Fall in love with mastery.”
What should you master? That depends on your specific goals, but definitely “some aspect [related to your goals] that you naturally love and excel at—harnessing the natural forces of who you are.”
ACTION
TODAY: What is your USP? Take some time today to figure out what you’re gifted at (if you haven’t figured it out already). Ask your family, friends, and coworkers, they will gladly tell you about your gifts.
FUTURE: In a recent conversation with a friend of mine, she said, “the thing that you should charge the most for, is what comes the easiest to you.” Wise words. What is your genius and, are you mastering it to make the most out of it? If you are, congrats and keep going! If you aren’t, why not? What do you need to put in place for that to happen? Create the habit, the space, and the time for you to practice and achieve mastery.
Have a gifted friend? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Accountability, Celebration, Collaboration, Creativity, Growth
Estimated reading time: 1 minute, 8 seconds.
Hi there!
EntreGurus is celebrating 250 posts today and I wanted to say THANK YOU, THANK YOU, THANK YOU, for reading it and for coming along for such a joyous ride!
It’s an honor and a privilege to share a daily idea with you, and I hope so far you have experienced many a-ha moments and will continue to experience them as we go along.
In the spirit of fun and celebration, I want to share some fun stats with you.
If I were to put all the posts together in one document the results would be:
- 380 Pages
- 4,497 Paragraphs
- 17,265 Lines
- 157,055 Words (as a comparison, a regular business book averaging 200 pages has 50,000 words.)
- 738,558 Characters without counting spaces
- 892,369 Characters with spaces (this would be the equivalent of 6,374 tweets at 140 characters each.)
Crazy awesome, isn’t it?
I made this word cloud that shows the most used words throughout all the posts:
And here’s a table with the top 50 words throughout the posts. (Thanks to databasic.io/en/wordcounter for the great online app to count the times a word appears in a document!)
| RANK # |
WORD |
FREQUENCY |
RANK # |
WORD |
FREQUENCY |
| 1 |
time |
768 |
26 |
every |
251 |
| 2 |
today |
730 |
27 |
go |
248 |
| 3 |
one |
635 |
28 |
mind |
244 |
| 4 |
people |
565 |
29 |
like |
236 |
| 5 |
make |
520 |
30 |
would |
231 |
| 6 |
idea |
486 |
31 |
better |
227 |
| 7 |
work |
485 |
32 |
important |
226 |
| 8 |
get |
442 |
33 |
person |
225 |
| 9 |
take |
383 |
34 |
new |
216 |
| 10 |
want |
382 |
35 |
ideas |
214 |
| 11 |
way |
378 |
36 |
book |
210 |
| 12 |
action |
355 |
37 |
good |
206 |
| 13 |
think |
343 |
38 |
many |
205 |
| 14 |
things |
328 |
39 |
give |
202 |
| 15 |
know |
317 |
40 |
see |
198 |
| 16 |
us |
313 |
41 |
much |
197 |
| 17 |
day |
308 |
42 |
keep |
195 |
| 18 |
life |
306 |
43 |
help |
192 |
| 19 |
need |
293 |
44 |
change |
192 |
| 20 |
future |
292 |
45 |
someone |
189 |
| 21 |
success |
283 |
46 |
others |
187 |
| 22 |
something |
263 |
47 |
great |
180 |
| 23 |
business |
261 |
48 |
done |
176 |
| 24 |
best |
260 |
49 |
find |
173 |
| 25 |
says |
251 |
50 |
say |
173 |
Please let me know in the comments here which one has been your favorite post so far and why — I’d love to write a post listing the most popular ideas from EntreGurus and feature your comment.
Thanks a lot again for reading, and I look forward to continuing to share with you the ideas from the books I read every day.
With much gratitude,
Helena
