“The only purpose of starting is to finish,” writes Seth Godin in his remarkable book Linchpin. Finishing or shipping, as Godin calls it, “means hitting the publish button on your blog, showing a presentation to the sales team, answering the phone, selling the muffins, sending out your references. Shipping is the collision between your work and the outside world.”
But one of the things that makes shipping so difficult is thrashing. Thrashing is “the apparently productive brainstorming and tweaking we do for a project as it develops… sometimes thrashing is merely a tweak; other times it involves major surgery.”
Thrashing is essential; however, it’s the timing of the thrashing that can make or break a project. In the video below, Godin insists on thrashing early because that is when it’s easy and cheap. He is right. Professionals thrash early and then they get to work so as to ship with top quality and pride, respecting deadlines and other people’s time, and doing so within budget. It’s not a dream, it can be done.
The problem comes when people behave in an amateur way and do all the thrashing near the end. Godin continues, “the closer we get to shipping, the more people get involved, the more meetings we have, the more likely that CEO wants to be involved. And why not? What’s the point of getting involved early when you can’t see what’s already done and your work will probably be redone anyway? The point of getting everyone involved early is simple: thrash late and you won’t ship. Thrash late and you introduce bugs. Professional creators thrash early. The closer the project gets to completion, the fewer people see it and the fewer changes are permitted.”
Thrashing allowed at the end leads to missed deadlines, much stress, unnecessary changes, late nights, much heartache, frustration and resentment. Coordinating all the thrashing from teams of people that increasingly get larger as the deadline approaches is very difficult. “Projects stall as they trash. Nine women can’t have a baby in one month, no matter how closely they coordinate their work.”
So, what to do? Godin offers two solutions. Both will make people uncomfortable, yet they are the only way in which projects will be shipped on time and without the unnecessary heartache that too-many-cooks-in-the-kitchen brings. Here they are:
1. “Relentlessly limit the number of people allowed to thrash. That means you need formal procedures for excluding people, even well-meaning people with authority. And you need secrecy. If you have a choice between being surprised (and watching a great project ship on time) or being involved (and participating in the late launch of a mediocre project), which do you want? You must pick one or the other.”
2. “Appoint one person to run it. Not to co-run it or to lead at task force or to be on the committee. One person, a human being, runs it. [His or] her name on it. [His or] her decisions.”
In the video, Godin tells the story of how his boss loved to show up the day before with “just a little suggestion” that led to a domino effect of changes resulting in missed deadlines. Godin’s solution was to adopt a disciplined approach: thrash at the beginning and allow people to share their input and ideas early on. Then, have the thrashers sign a form stating that they have given their input and that they will not provide further input or changes after a certain deadline. This allows the people who are working on the project the necessary time for completion and shipping.
ACTION
TODAY: Think of ways in which you can apply early thrashing to your projects. How can you also instill the discipline in your team of thrashing early and shipping on time?
FUTURE: As you encounter the start of new projects, think of the optimal time and way in which thrashing should take place. Should it be a meeting? Should it be one-on-one? Should it be via a form? Think also of the time when thrashing should come to an end. Don’t veer away from the discipline of thrashing early and having a cut off point. Then take the best ideas, incorporate them into the project and get to work so that you can ship the best possible project on time and on budget.
Know someone who needs to stop thrashing at the end of a project? Please share this post with that person via email, Facebook or Twitter, thank you!
I recently spent some time with my niece and her best friend—two adorable and giggly teenagers. I loved their energy and their outlook on life, and one of the things I enjoyed the most was their recalling “the worst day at school” with such terrible problems as a dull pencil at a math test and not being able to open a window to get fresh air from outside. How I wish I could put them in a bubble and keep their innocence and the scope of their problems that way forever!
They will go through periods of life when they can’t seem to find their purpose. We all do, no matter our age, outlook on life, or occupation. It’s part of being human, thus the quote:
“The two most important days in your life are the day you are born and the day you find out why.” — Attributed to Mark Twain
Because of this, I wanted to share brief but powerful idea that I recently came across in Tama Kieves’ book A Year Without Fear: 365 Days of Magnificence. Whether you are trying to find your purpose or know someone who is, I hope you will find it as insightful and inspiring as I do:
“If you can’t find your ‘purpose,’ find a way to love yourself more. Find a way to forgive yourself. Praise your very existence. Praise your house filled with clutter, good intentions, and papers you save, while, really, let’s be honest here, not having a clue as to what’s on them. Become the referee that rules in your favor. Your right life will come from the right relationship with yourself.”
Do you have the right relationship with yourself?
ACTION
TODAY: Take a moment to think about the most important relationship: with yourself. Where are you fully satisfied and want to continue building upon that great foundation you’ve laid? What are there areas that you want to improve upon? Pick one of the latter and take one action today—no matter how small—that will shift you into the direction you want to go.
FUTURE: As you examine every one of your goals periodically, make a point of examining the relationship with yourself in order to fulfill those goals. Where are you happy and satisfied? Where do you need to improve? Make the actions you need to take part of the path towards your goals.
Do you know someone who is trying to find his or her purpose? Please share this post via email, Facebook or Twitter, thank you!
I recently went through an experience where an airline performed a procedure a specific way one time, and then—under the same circumstances—performed a completely different procedure a second time.
As I pointed out the discrepancy in performance (because it was to the detriment of my time and money), the airline started pointing fingers at possible culprits of said discrepancy. It was very unfortunate: instead of fixing it, airline personnel were focused on making up excuses and blaming.
This reminded me of M.J. Ryan’s book Habit Changers, specifically the passage where she says, “When a crisis hits, fix it. Don’t waste time analyzing why or who. Then afterward solve for the pattern so that it doesn’t happen again.” Or put another way: “First correct, then prevent.”
ACTION
TODAY & FUTURE: Don’t blame or point fingers: focus on correcting first and preventing second. Learn what happened so that you can apply those valuable lessons towards the future.
When we think of the bottom line, the first thing that comes to mind is money. However, in Thinking for a Change, leadership guru John C. Maxwell says that if we solely focus on financial matters as the bottom line, we may miss something critical. He says, “Instead, think of the bottom line as the end, the take away, the desired result. Every activity [and organization] has its own unique bottom line. If you have a job, your work has a bottom line. If you serve in your church, your activity has a bottom line. So does your effort as a parent, or spouse, if you are one.”
Maxwell tells the story of Frances Hesselbein who headed the Girl Scouts of America for many years and turned it around into the successful organization that it is today. When she became CEO of the organization, it was in trouble because it lacked direction, and interest in it was dwindling from girls to participate as well as from adults to volunteer. She needed to focus on the bottom line. In her words, “We kept asking ourselves very simple questions. What is our business? Who is our customer? And what does the customer consider value? If you’re the Girl Scouts, IBM or AT&T, you have to manage for a mission.”
Asking these questions and her focus on a mission led Hesselbein to find the Girl Scouts bottom line: “We really are here for one reason: to help a girl reach her highest potential. More than any one thing, that made the difference. Because when you are clear about your mission, corporate goals and operating objectives flow from it.”
In this case, her bottom line was not measured in dollars but in changed lives.
If you are wondering how you can put bottom-line thinking to work for you, Maxwell shares the following five points to do this.
1. Identify the real bottom line.
“It can be as lofty as the big-picture vision, mission or purpose of an organization. Or it can be as focused as what you want to accomplish on a particular project.” Be very specific. “What are you really trying to achieve? When you strip away all the things that don’t really matter, what are you compelled to achieve? What must occur? What is acceptable? That is the real bottom line.”
2. Make the bottom line the point. Your bottom line will be your guide and goal for all you do, and everything else revolves around it. “Sometimes, for example, an idealistically stated mission and the real bottom line don’t jibe. Purpose and profits [seem to] compete [… but] profits serve purpose—they don’t compete with it.”
3. Create a strategic plan to achieve the bottom line. Organizations should identify and focus on the “core elements or functions that must operate properly to achieve the bottom line. […] The important thing is that when the bottom line of each activity is achieved, then THE bottom line is achieved.”
4. Align team members with the bottom line.
“Ideally all team members should know the big goal, as well as their individual role in achieving it. They need to know their personal bottom line and how that works to achieve the organization’s bottom line.” (A post to reinforce this point is Believe.)
5. Stick with one system, and monitor results continually. “Bottom-line thinking cannot be a one-time thing. It has to be built into the system of working and relating and achieving. You can’t just tune in to the desired result every now and then. Achieving with bottom-line thinking must be a way of life, or it will send conflicting messages.
ACTION
TODAY: Do you know the bottom line for the various aspects of your life? Take a moment today to pick one area you want to focus on and find out the bottom line.
FUTURE: Don’t lose sight of that clarity and the bottom line you just figured out. Everything you do should revolve around that bottom line. As you embark in any action or project, ask: is this in alignment and getting me closer to my bottom line? If the answer is yes, go for it! If it’s no, then course-correct and do something instead that gets you closer to your goal.
Happy bottom-lining!
Know someone who could benefit from figuring out his or her bottom line? Please share this post via email, Facebook or Twitter, thank you!
Are you lucky? According to Darren Hardy, author of The Compound Effect, “everyone has the opportunity to be ‘lucky,’ because beyond having the basics of health and sustenance, luck simply comes down to a series of choices.” He continues, “The difference between becoming fabulously rich, happy and healthy, or broke, depressed and unhealthy, is the choices you make throughout life. Nothing else will make a difference.”
Hardy was the publisher of SUCCESS magazine for many years, and he recalls a time when he asked Richard Branson, the founder of Virgin Group, if he thought luck had been a part of his success. Branson answered, “Yes, of course, we are all lucky. If you live in a free society, you are lucky. Luck surrounds us every day; we are constantly having lucky things happen to us, whether you recognize it or not. I have not been any more lucky or unlucky that anyone else. The difference is when luck came my way, I took advantage of it.”
We’ve all heard the maxim that says: luck is when preparation meets opportunity. Hardy agrees, yet he believes preparation and opportunity are not enough, thus he adds two more components to the luck formula:
Preparation (personal growth): “By consistently improving and preparing yourself—your skills, knowledge, expertise, relationships, and resources— you have the wherewithal to take advantage of great opportunities when they arise (when luck ‘strikes’).” Movie producer Samuel Goldwyn said, “The harder I work the luckier I get.”
Attitude (belief/mindset): “It’s simply a matter of seeing situations, conversations, and circumstances as fortuitous. You cannot see what you don’t look for, and you cannot look for what you don’t believe in.” Bernadette Jiwa, business and brand strategist, writes in her book Hunch, “every day is filled with opportunities, either seized or missed, ours for the taking if only we can learn to listen for them.” (Read post).
Opportunity (a good thing coming your way):
“Luck isn’t forced. It’s a natural occurrence, and it often shows up seemingly of its own accord.” And, even though opportunity is a good thing coming your way, sometimes it comes in disguise and shows up, as Albert Einstein said, in the middle of difficulty.
Action (doing something about it): “This is where you come in. However this luck was delivered to you… it’s now your job to act on it. […] So no more whining about the cards you were dealt, the great defeats you suffered, or any other circumstances. Countless people have more disadvantages and greater obstacles than you, and yet they’re wealthier and more fulfilled. Luck is an equal-opportunity distributor. Lady luck shines on all, but rather than having your umbrella overhead, you’ve got to have your face to the sky. When it comes down to it, it’s all you. There’s no other way around it.”
“You seldom, if ever, get lucky sitting down.” Zig Ziglar
ACTION
TODAY: Take a moment today to think of all the opportunities that you have in front of you: the wild ones, the sensible ones, the big ones, the small ones. The idea is not to spread yourself too thin and act on them all, but to start seeing opportunity all around you. You’ll soon realize how lucky you are and how you can increase your luck by acting on an opportunity should you decide to do so. Is there one that fits right in with your goals? Go for it! If not, no worries, keep this quote from Richard Branson in mind, “Opportunities are like buses – there’s always another one coming!”
FUTURE: Make a point of constantly learning and growing yourself (I know a blog called EntreGurus that can help you… 😉 ), seeing opportunity wherever you go, and being ready to act when luck presents itself. Make sure that the opportunities you act on are taking you further in the direction of your goals. Remember, if it’s not an absolutely ‘Hell, yeah!’ then say no. That’s how you maximize your luck.
Best of luck! 🍀
Please share this post with a lucky friend or colleague via email, Facebook or Twitter!
The business world is peppered with quotes and slogans to never give up and never quit. When I wrote about Selective quitting from Chris Guillebeau’s book Born For This, the post highlighted how to quit projects or courses of action that were not in our best interest. In today’s idea, from Seth Godin’s The Dip, we’ll take a look at when to quit and when to stick.
Godin explains that “Most people will tell you that you that you need to persevere—to try harder, put in more hours, get more training, and work hard. ‘Don’t quit!’ they implore. But if all you need to do to succeed is not quit, then why do organizations less motivated than yours succeed? Why do individuals less talented than you win? It involves understanding the architecture of quitting, and, believe it or not, it means quitting a lot more than you do now.”
The author continues, “Strategic quitting is the secret of successful organizations [and individuals]. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when it’s painful and stick when they can’t be bothered to quit. […] Understanding the different types of situations that lead you to quit—or that should cause you to quit—is the first step toward getting what you want.”
Godin shares two curves that define virtually all situations that we face. Understanding them is the basis for success.
CURVE 1: THE CUL-DE-SAC
Cul-de-sac means dead end in French. We’ve all seen it and experienced it: “It’s a situation where you work and you work and you work and nothing much changes. It doesn’t get a lot better, it doesn’t get a lot worse. It just is.” And there’s not much to say about the cul-de-sac other than when you find yourself in it, you need to get out of it as fast as you can. “A dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to get better is just too high.”
CURVE 2: THE DIP
Image courtesy of Seth Godin.
When you first start something there’s a fantastic rush of energy and excitement: you’re learning by leaps and bounds and making much progress. This growth and rapid learning keeps you going over the ensuing days or months. And then you fall into the Dip.
“The Dip is the long slog between starting and mastery… the long stretch between beginner’s luck and accomplishment… [but it’s] actually a shortcut, because it gets you where you want to go faster than any other path.” Those that stick through the Dip and make it to the other side come out victorious, because “almost everything in life worth doing is controlled by the Dip.”
The important thing to keep in mind is that “just because you know you’re in the Dip doesn’t mean you have to live happily with it. Dips don’t last quite as long when you whittle at them.”
The things or skills that we most value are scarce. Without the Dip, scarcity—and thus value—wouldn’t exist. “What’s hard is getting there… there’s a huge Dip along the way.” If it were easy, everyone would be there already. That’s why “the people who invest the time and the energy and the effort to power through the Dip… are the ones who become the best in the world.”
To sum up, Godin gives the following wise advice: “Stick with The Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources. That’s it.”
Both Seth Godin and The Dip were mentioned recently in the Billions TV series on Showtime. Here’s the video clip. (Courtesy of Seth Godin. Note: strong/uncensored language). And I’m absolutely thrilled and very proud that, today, Seth Godin—whose mind and writings I’ve long admired, and who I have the honor and joy of calling a friend—is being inducted into the Marketing Hall of Fame.SUPERCONGRATS SETH!! For these and billions of other reasons, you are indeed on the other side of the Dip as the best in the world: well deserved and hats off!
ACTION
TODAY: Are there any cul-de-sacs among your current life or business projects that you need to quit? Are you experiencing any Dips? Take a moment to think about your future and the goals you want to achieve. And then determine the best course of action for you.
FUTURE: As you periodically examine your goals, quit the cul-de-sacs to free up energy and resources as well as to make valuable room for other endeavors. When you find yourself in a Dip, remember that you don’t have to like it or enjoy it, but you can certainly push through it to get to the other side, and once you’re there, the effort will have been worthwhile.
Know someone who is in a cul-de-sac and needs to quit? Or someone who is in a Dip and needs encouragement to keep at it? Share this post via email, Facebook or Twitter!
TODAY’S IDEA: Thrashing
