by Helena Escalante | Accountability, Goals, Habits, Parkinson's Law, Productivity, Time, Tools
Estimated reading time: 2 minutes 45 seconds.
TODAY’S IDEA:
The to-do and to-be lists.
— From The One-Minute Organizer Plain & Simple by Donna Smallin
Donna Smallin, professional organizer extraordinaire, is a genius when it comes to productivity with easy, helpful, and actionable tips. She suggests creating a master list of to-dos. Then, taking that master list as a basis, take the items from there to create our daily to-do lists.
Further, she has some great ideas as to how to manage the master and the daily to-do lists:
- “Do at least one thing each day that will bring you closer to a long-term goal.”
- “Put the 80/20 principle to work. Only 20 percent of things in your to-do list are priority items…. focus all of your energy on getting those things done.”
- “Evaluate every item on your master to-do list. Move any tasks that would be nice to do, but aren’t necessary, to a separate “would be nice to do” list.”
- “Decide which one thing on your daily to-do list is the most important thing to get done. Do that first.”
- “The secret to getting through your daily to-do list is to put fewer things on it. Just list the three most important things to do that day. If you have time left over at the end of the day, you can always add another task from your master list.”
- “At the beginning of each week, create time in your schedule for each one of your priorities. Then schedule everything else around those things. If having more free time is a priority, schedule your free time first. Then schedule focused work time. Use the time in between for completing routine tasks.”
- “Apply the on/off rule to commitments: before you agree to be on a committee or board, get off a committee or board.”
And the last suggestion from Donna that I want to highlight today (because it’s one that I absolutely love and that is rarely talked about) is THE most important one of all:
“Remember that in the big picture of life, your to-do list is not nearly as important as your to-be list: schedule time to be with the people you love, in the places you love, doing the things you love to do.”
ACTION
TODAY: Create your master to-do list and your to-be list. Schedule your priorities from both to-do and to-be lists today and commit to honoring them. You’ll be glad you did!
FUTURE: As you plan your week/month/time ahead, schedule your priorities from both to-do and to-be lists in your calendar. Next, schedule focused work time, and then everything else. Parkinson’s Law will ensure that you finish your tasks in the time you have allotted for them. You’ll be surprised how much you can get done in little time if you are focused and intent on getting things done. (Expand on this idea by reading this quick post about Capacity.) Further, is there any way you can create synergy and overlap? E.g. Could you go for a jog (to-do: workout) with a friend whom you haven’t seen in a while (to-be: with friends, at the park) and catch up during your run?
Know someone who needs help with his or her to-do list? Someone that could use an a-ha! moment with the idea of the to-be list? Please share this post with them via email, Facebook or Twitter, thank you!
by Helena Escalante | Goals, Growth, Marketing, Mindset, Resources, Tools
Estimated reading time: 3 minutes, 22 seconds.
TODAY’S IDEA:
How to turn any venture into an admired brand
— From: Bigger Than This: How to turn any venture into an admired brand by Fabian Geyrhalter
Since I love marketing and the creativity behind it, I’m always delighted to hear how companies brand themselves. The media likes this too, and frequently we hear the branding stories about startups with innovative concepts or products becoming beloved brands, as people flock to purchase whatever they’re selling.
Rarely, if at all, do we hear about companies that sell commodities turning them into beloved brands. That is, until now. Branding Guru Fabian Geyrhalter, author of How to Launch a Brand, recently published his second book, Bigger Than This. In it, he details 8 principles that help companies who sell commodities (“products and services that have remained widely unchanged”) turn their brands around to tell empathic stories that resonate with their existing tribes and create new raving fans.
Here are the 8 principles. Follow one or follow all to position your brand strongly:
1. Tell your story. Stories are memorable and relatable. “They flip the intangible into something tangible, the unrelated into something emotional.”
2. Believe in something and be vocal about it. “Any brand can stand for something meaningful, but to do that it has to define and embody its values.” And the values need to be aligned with those of the customers and the community.
3. Root for a cause. “Identify a social cause that can be activated in an authentic way to manifest that the purpose of the product/service goes deeper than solely generating sales.”
4. Connect with your heritage. We all like to anchor ourselves to different places because we feel a sense of connection or belonging. “Connect your product with the desire of consumers to formulate a deeper connection with the place your brand will be known for.”
5. Be delighted to delight customers. “A small, unexpected gesture will lead to them seeing [your brand] as a friend.”
6. Be transparent. “Create a strategic plan on how far you will take the idea of transparency and where your brand will draw the line.”
7. Stand in solidarity with your customers. “Only deep and honest empathy will touch people’s hearts long term. A quote from Alan Alda in the book says, “… focusing on the other person’s need and not my own was the most effective way to make a sale.”
8. Customize if possible. “Start simply by using your collected customer data to create personal experiences surrounding your customer service or product interactions. Customization can start a small as that and grow from there.”
Finally, the book leaves you with this short and helpful template for a “simple positioning statement to derive the bigger story,” and it instructs to “put extra emphasis in deriving your ‘because’—your reason to believe.”
“To [target audience]
our product is the [category]
that provides [functional, symbolic or emotional benefits]
because [support/reasons to believe].”
ACTION
TODAY: Take a look at what you do or what you sell. Could your brand benefit from any of the principles above? If so, identify the one that you can start implementing today (even if just with one tiny action). Note that these principles could also apply to a personal brand. What does your online image say about you in the various social media platforms that you have? How can you tell your story in the best light possible to resonate with those you lead?
FUTURE: Run both your business and personal brands through the above principles and template. Both brands will come out stronger and better positioned to suit your goals.
Let me know if you’d like me to put together an online branding session (at no cost, of course). I know a few branding gurus and will gladly invite them to share their knowledge with us via Facebook Live or a webinar or video chat. I think we could all benefit from hearing experts in the field as to how to position our business and personal brands in a stronger way. Shoot me an email to let me know if you’re in, and I will plan accordingly if this idea gains traction. Fingers crossed!
Know someone who might like this post? Please share it via email, Facebook or Twitter!
by Helena Escalante | Goals, Growth, Habits, Mindset, Tools
Estimated reading time: 3 minutes, 31 seconds.
TODAY’S IDEA:
Put doubts in your doubts.
— From: Simple Is the New Smart: 26 Success Strategies to Build Confidence, Inspire Yourself, and Reach Your Ultimate Potential by Rob Fazio
Whenever we are going to do something, whether for the first or the umpteenth time, doubts may creep in. It’s natural, but if left unchecked, doubts can sometimes take over and paralyze or derail us.
Rob Fazio quotes a successful strategy by Al Petitpas, renowned psychologist to athletes, that helps “turn [around] people’s level of performance in sport and life.” The secret? Putting doubts in your doubts. Here’s how it works:
1. Scan for your doubts. Make a list of your doubts. Fear is usually the strongest of all, but it could also be “something that seems as harmless as a gut feeling about who is watching you or the setup of a situation.”
2. Understand and verify. Once you have a list, you can understand the source of your doubts by asking: “Where are these doubts coming from? What are the triggers? Are they real or did you create them?” And once you’ve answered, then ask “Is there any value?” This is important to verify, because, “for example… if you feel unprepared… that may be a cue to prepare more.” This step helps you see what is real and valid, and what isn’t.
3. Identify what the doubts are preventing. Those pesky doubts always have a way of stopping us short, even if temporarily, when they appear. “The way to counteract this is by asking yourself a simple, yet powerful question: ‘What would I achieve if I didn’t have any doubts?’ This question gives us forward momentum [and creates] a vision of success that focuses on the positive.”
4. Put doubt in your doubts. Our doubts usually start with “what if…” and then we imagine the worst-case scenario. So, what if we were to turn that on its head? Shift the negative “what ifs” into “questions that guide [you] toward success”:
“What if…
→ I wasn’t afraid?
→ I didn’t think about what others think?
→ I was confident right now?
→ I was able to get out of my own way?”
5. Shout out the doubt. Take the questions above and transform them into positive, strong statements that you can believe and that resonate with you and your values. “You need to believe in yourself or no one else will.
→ ‘I wasn’t afraid?’ becomes: ‘I know how to manage my fear.’
→ ‘I didn’t think about what others think?’ becomes: ‘I care more about what I think than what others think of me.’
→ ‘I was confident right now?’ becomes: ‘I am confident and strong.’
→ ‘I was able to get out of my own way?’ becomes: ‘Who I am is my strongest asset, and I help myself win.’”
6. Replace the doubt with doing. Action cures fear. “This is where the focus happens and you shift from doubt to doing. Identify one situation where your doubts have held you back, and attack. Leverage your newfound confidence and lean into your discomfort.”
7. Repeat. Repeat. Repeat. Repeat. By building the habit of doubting your doubts and taking action “you will have more power and control over yourself and debilitate your doubts.” More importantly, you will be able to take action where necessary in the case of true and valid doubts (e.g. more preparation in the above example), or dispel them if they arise out of fear or out of another emotion that is not serving you at this time.
ACTION
TODAY: Take one of your doubts and run it through the steps above. What did you learn? I’m sure a positive mind shift took place!
FUTURE: Make some time in the near future to create a list of doubts and run each doubt through the steps above. Take action where you need to. Rinse and repeat as often as needed. I’m sure you will be able to lift a burden off your shoulders (the stress we undergo from our doubts is not only unnecessary but also quite draining), and have peace of mind knowing that you are moving forward towards the completion of your goals.
Like what you read? Then don’t doubt for a second and help us spread the word via email, Facebook or Twitter. Your friends with doubts will thank you!
by Helena Escalante | Celebration, Goals, Leadership, Mindset, Opportunity
Estimated reading time: 3 minutes, 43 seconds.
TODAY’S IDEA:
Give Yourself an A.
— From The Art of Possibility: Transforming Professional and Personal Life, by Rozamund Stone Zander and Benjamin Zander.
Because we live in an ultracompetitive society, we are constantly comparing our results to others and others’ results to ours. The result? Disappointment that we don’t measure up or that others don’t measure up to our standards, with the consequent anxiety, despair, and a bunch of other symptoms caused by this unnecessary stress. However, Ben and Roz Zander in The Art of Possibility rightly state that all of the labels we assign are merely human inventions, “so we might as well choose to invent something that brightens our life and the lives of the people around us.”
As such, they describe a fascinating tactic, the practice of giving an A*: “It’s a shift in attitude that makes it possible for you to speak freely about your own thoughts and feelings while, at the same time, you support others to be all they dream of being. The practice of giving an A transports your relationship from the world of measurement into the universe of possibility.”
You can give yourself an A, and you can also give it to “anyone in any walk of life—to a waitress, to your employer, to your mother-in-law, to the members of the opposite team, and to the drivers in traffic… This A is not an expectation to live up to, but a possibility to live into.”
Ben Zander, who serves as musical director of the Boston Philharmonic Orchestra and the Boston Philharmonic Youth Orchestra (on the date of publication of this post) says that he gives all students in his class an A at the beginning of the course in exchange for writing him a letter (within the following two weeks and postdated at the end of the course) in which each student should detail “the story of what will have happened to [him/her by the end of the course] that is in line with this extraordinary grade. [The students] are to place themselves in the future, looking back, and to report on all the insights they acquired and milestones they attained during the year as if those accomplishments were already in the past.” In the letter, Zander wants them to highlight, and is especially interested in, “the person [the student] will have become [by the end of the course]… the attitude, feelings, and worldview of that person who will have done all she wished to do or become everything he wanted to be.”
“I tell them I want them to fall passionately in love with the person they are describing in their letter.”
So why not give ourselves an A today and see what happens? And how about giving it to the people that surround us? Let’s give it a try, for all we know, we may make our corner of the world a much better place!
ACTION
TODAY: Write yourself a letter explaining why you’re giving yourself an A, and date it a year from today. Describe who you will have become and why a year from now. Fall passionately in love with the person you are describing in the letter. Go make it happen!
FUTURE: Every time you find yourself unnecessarily stressed or in a pickle about something, give yourself and the people involved in it an A (no letters involved here, you can simply give them an A in your mind). See how your attitude changes. Ask yourself, “What happens if we pretend that this isn’t hard?” It’s game changing!
In my mind and in my heart you are all As, and my wish for you is to always dwell in possibility and marvel at yourself and others. I am so grateful for you being with me on this journey: EntreGurus is celebrating one month, and we have so much more to share, woo-hoo!!
Please let me know in the comments the ideas that EntreGurus has sparked in you! And a favor, please: help me share these ideas with more people via email, Facebook or Twitter. Thank you!
NOTES:
* For our international gurupies**: Grades in school in the United States are measured in a scale of A to F, with A being the highest and best grade a student can get. In other countries this would be the equivalent of 10 or 100. Simply substitute the A in this case for the highest and best grade that students can get in your country and this tactic will immediately resonate with you!
** Gurupie = blend of guru and groupie = how we fondly refer to the EntreGurus’ community, because we all follow the ideas of the gurus.
by Helena Escalante | Goals, Mindset, Planning, Time
Estimated reading time: 3 minutes, 11 seconds.
TODAY’S IDEA:
Create an intermission to get started on your mission: We need to purposefully take some time off to give deep thought to what we want
— From: This Time I Dance! Creating the Work You Love by Tama J. Kieves
We’ve all heard the saying: “There are seven days in a week: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday and Saturday… and ‘Someday’ is NOT one of them.” So why do we tend to push our dreams, wants, and longings for someday?
Tama Kieves says, “You have no idea how much your current job [read: business / activities / routines / lifestyle] affects your thinking about your future and keeps you chained to your past. On vacation from my law firm, I got a suntan and what seemed like a brain transfusion… Outside my office, not everybody scowled and snapped and neither did I… I could not assess my job and my life while in the thick of my job that was my life.” She continues, “I’ve just noticed that we only tend to find our mission once we take an intermission from the work life that doesn’t work.”
Finding or making time off to give some serious thought to what you want, or find your true calling, or your life’s purpose is not easy. It’s not a lunch-hour activity or something you can do while running on the treadmill. Bill Gates takes “think weeks” every year, and paid and unpaid sabbaticals are on the rise in corporations. Entrepreneur Mike Karnjanaprakorn wrote about the benefits of his time off in this article. But if you absolutely, positively cannot take time off, then use your weekends to set aside time to think and then time to act.
I’ll leave you with one last beautiful quote from Tama:
“All you have to do is take a time-out and honor the purpose of that time. Then inclinations start to tap you on the shoulder. Then dreams. Then means. Just clear the space. Consciously let go of what tires you, and what inspires you will take its place.”
ACTION
TODAY: Take some time to think (1) how much time you could take, (2) when you could schedule your intermission to think about your mission, and (3) roughly how much money you’ll need to make it happen. Whether you plan to take time off in full days / weeks / months or in chunks over weekends and holidays, put it in your calendar and honor that purpose. Note that this time to think and ponder about your dreams, aspirations, goals and how to make them happen should not be a burden, nor should it deplete your savings or derail your career. NO! Just the opposite: it should give you a respite from everyday-life’s routines and craziness; and it should bring you great joy to know that you are creating the space and the time to figure out how to do what you love. Enjoy the time that you have set aside for doing this!
FUTURE: In this article from Forbes, Helen Coster quotes Dan Clements, author of Escape 101: Sabbaticals Made Simple, who talks about three steps to put your plan into action: “[1] Start an automatic savings plan, and sock away anything from $10 to $1,000 a month. [2] Choose a departure date and a length of time, and book it on all of your calendars. [3] Then tell a handful of people about your sabbatical plans, so that they can both help you plan and make sure you follow through with your decision. ‘If you don’t carve that time away, it tends to be taken from you,’ says Clements. ‘A sabbatical is one of the easiest things in the world to not do.’”
Psst! Do you know someone who could use a sabbatical or intermission? Please share this post with them and tell them to join us for daily ideas and inspiration!
by Helena Escalante | Goals, Growth, Habits, Mindset, Tools
Estimated reading time: 3 minutes, 9 seconds.
TODAY’S IDEA:
There are 4 steps that we must go through if we want to change something
— From: Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker (read a sample)
I’d venture a guess that when you look at the different areas of your life, you are pulled in two different directions. One side pulls towards feeling immense gratitude and counting your blessings. The other one pulls towards feeling that there is so much potential in you, that there’s so much more that you can do, that you are pleased but not satisfied in the area of XYZ and that if you could only… __________ (fill in the blank with your answer).
Whatever that answer is, it just means that you need to change a few things (big or small) to make it happen. However, change is easier said than done. That’s why I love what T.Harv Eker has to say about it:
“The roots create the fruits.” Imagine a tree with fruits. “In life, our fruits are called our results. [If you] don’t like them, there aren’t enough of them, they’re too small, or they don’t taste good […] you cannot change the fruits that are already hanging on the tree. You can, however, change tomorrow’s fruits. But to do so, you will have to dig below the ground and strengthen the roots.”
By digging below the ground, of course, he means taking four steps to transform our current mental blueprint and start yielding better fruits. (While in this book the methodology is applied to wealth, I believe these steps apply to all changes we want to implement.)
- Awareness: “You can’t change anything unless you know it exists.”
- Understanding: “By understanding where your ‘way of thinking’ originates, you can recognize that it has to come from outside you.” You didn’t come to this world knowing what you know. This thought that is not letting you get the best yield of fruit has had to come from some external source—family, school, culture, work, etc.—and you simply adopted it as true.
- Disassociation: “Once you realize this way of thinking isn’t you [and it isn’t serving you or holding value for you anymore], you can separate yourself from it and choose in the present whether to keep it or let it go—based on who you are today, and where you want to be tomorrow.”
- Reconditioning: Feeding your mind with new patterns of thought and actions that will guide you towards achieving your goals.
ACTION
TODAY: Set aside some time to look at the area(s) in which you’d like to yield better fruits. Examine carefully the actions that have led you there. It’s hard to look objectively at yourself, but one way I find that helps me do this, is to pretend that I am giving advice to my best friend. Detaching myself that way let’s me look at my situation differently. The “best friend” approach takes all judgment and criticism away and instead provides just constructive feedback and resources.
FUTURE: Disassociate yourself from thought patterns that no longer serve you by being aware of them when they pop up in your mind. “Unlearn” those things or habits that have not worked for you. Determine which new patters of thought and action you are going to learn next. A good way of doing this is modeling after someone who has already reached the goal you want to attain. Look for those people, ask them, or read about them, look at their mindset so that you can start emulating it.
My wish for you is that your tree of life will soon bear plenty of your desired fruits!
***
Hey, are you enjoying the daily posts? Please follow us on Facebook and Twitter, and tell your friends to join us! We want to make this a valuable resource for as many people as possible.
