by Helena Escalante | Creativity, Growth, Mindset, Resources, Tools
Estimated reading time: 2 minutes, 35 seconds.
TODAY’S IDEA: Defining the problem
— From Nobody Wants to Read Your Sh*t and Other Tough-Love Truths to Make You a Better Writer by Steven Pressfield
Steven Pressfield has become one of my favorite writers. He’s most famous for his works of fiction, but in the non-fiction/business genre, he has some wonderful, eye-opening, a-ha! provoking books.
He has a knack for being brief, concise, to the point, and using relevant examples. In today’s idea—which I’m leaving below verbatim due to its brevity—he goes back to his days in advertising and talks about the importance of defining a problem.
In the ad biz, 20 percent of your time is taken up pursuing New Business. What this means is the [advertising] agency going out and pitching new accounts.
Some accounts seem to be in play all the time. Burger King. 7Up. Chrysler.
To ask why these businesses are always in trouble (and always looking for new ad campaigns to save them) is to ask, “What is the problem?”
Answer—these companies are all perceived as losers.
They’re second best, perennial bridesmaids and also-rans. Burger King is behind McDonald’s. 7Up trails Coke, Chrysler lags behind Ford and GM.
When in 1967 some very smart people on the 7Up account at J. Walter Thompson [advertising agency] came up with a campaign called “the Uncola,” they solved the problem.
The problem wasn’t taste. The problem wasn’t price. The problem wasn’t sugar content.
The problem was the public’s perception of 7Up as a loser.
Calling 7Up “the Uncola” positioned the drink not as a poor second-best to Coke or Pepsi, but as an equal alternative. Just as good, only different.
Define the problem and you’re halfway to the solution.
When we go to the Doctor and after examining us he gives us a diagnosis, he’s defining our problem so that we can solve it. In the advertising world, we just saw Pressfield’s example. In general, the first thing to do when facing a problem is defining it. Then, as Pressfield notes, we can move forward to finding a solution.
My best friend calls this “finding out the name and last name,” that is, the identity or nature of our problem: once we know “who” [what] the problem is, then the road to solving it becomes clear.
What problem are you currently facing without definition? Here are two posts that might help if your problem is along the lines of what Pressfield described: How to apply the Law of the Category to your benefit and Own a word in the prospect’s mind.
ACTION
TODAY: Think of a problem you are facing where you are stuck. How would you define it? Give yourself some time today to figure out the definition (e.g. the “name and last name”) so that you can be on your way to solving it.
FUTURE: Make a habit of giving yourself some time to think when you have a problem that needs definition. The clarity to define it may not come instantly, but it will come as the result of your focused effort to define it (thus the importance to give it your time and thought).
Know someone who could use some definition and clarity about a problem? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Accountability, Celebration, Goals, Growth, Habits, Leadership, Mindset, Miniseries, Opportunity, Planning, Resources, Tools
Estimated reading time: 3 minutes, 56 seconds.
TODAY’S IDEA: The Encore Effect – Part 6
— From The Encore Effect: How to Achieve Remarkable Performance in Anything You Do by Mark Sanborn
Welcome back to the last part of this miniseries. So far, we have learned what the Encore Effect is (from the book by the same name from leadership guru and author Mark Sanborn) and understood what it takes to create a remarkable performance, the one that causes your audience to want more and more.
The author has focused on several Ps along the way: passion, preparation, practice, etc., as the ingredients to create a remarkable performance. However, all the while, he’s been wondering what came first: the remarkable performance or the remarkable person?
“Distinguishing between remarkable performances and remarkable people is like asking which came first—the chicken or the egg?”
Sanborn says that remarkable performances often result in increased rewards. “These rewards may include money, but they also come as increased exposure, recognition, influence and opportunity. […] The person who strives to perform more remarkably without also focusing on becoming a more remarkable person is missing the larger point.”
So, how do we ensure that, along with our remarkable performances, there is also growth in the personal area?
Sanborn suggests “six areas of focus that, when developed and mastered, can’t help but make anyone a remarkable person.” He calls this The Pyramid of Possibility, and pictures each of the six areas—each one starting with a P—like an inverted pyramid (that is, in a V shape) “with potential as the foundation for being remarkable and personalization as the highest expression of it.”
It looks like this:
The Pyramid of Possibility
\ Personalization /
\ Persistence /
\ Principles /
\ Passion /
\ Purpose /
\ Potential /
Let’s take a quick look at each of the six Ps on the Pyramid.
Potential: “Our potential—both individually and collectively—has no known limits. Many of us know how good we are at our jobs and responsibilities, but none of us knows how good we could be. That is the magic and mystery of our potential.”
Purpose: “Potential without purpose is like a sheet of metal that has not yet been formed to make a useful object. Feed that sheet of metal into a press and its value is transformed. Every human being has unlimited potential. But we need the press of purpose to create a channel for expression and action. Purpose focuses potential.”
Passion: “Passion is the fire-in-the-belly that we bring to human endeavors. Of course, passion that is not tied to purpose is like lightning firing in the sky… But electricity that has a purpose—well, that’s a different story. That kind of energy can run a household of light up a city.” (For more on passion, read this post.)
Principles: “What are the beliefs that allow you to shape your world your performances) instead of being shaped by it? [… Remarkable people are] unswervingly committed to their core values, ethics and personal and spiritual beliefs…When what you say is reflected and amplified by how you live, you are almost certain to live a remarkable life.”
Persistence: There’s an important difference between persistence and endurance. “ Remarkable performers and people don’t simply endure—they exercise persistence. They refuse to give in to despair, and they work hard at doing what’s right. Persistence is a strategic word that suggests purposeful action…”
Personalization: England’s equivalent to the U.S.’ American Idol is The X Factor, where the X refers to that one “elusive and indefinable ‘star’ quality that separates one performer from the rest.” For the purposes of personalization, Sanborn wants you to think instead on what he calls the “U Factor”: “those qualities that make you unique among the world’s performers. The U Factor is not something that you have to acquire or search for. It’s something you already possess, and something no one else has… It’s how you use purpose, passion, principles and persistence to make your actions you.”
And with that, this miniseries on The Encore Effect comes to a close. I hope you liked it as much as I enjoyed writing it. What was your favorite part? Did you get any a-ha moments while reading it? Let me know in the comments here.
ACTION
TODAY: Think about your potential. How do you see yourself? How do you see others? The author asks us to ponder, “do you see yourself as ‘finished’ in terms of your spiritual and career advancement or as just getting started?”
FUTURE: Think about your goals. On which of them are you just enduring vs. purposely persisting to make them happen? Make a list of next steps to move that goal forward – there are 100 days left in the year for you to make it happen or to advance it significantly!
Know someone who is an encore performer? Please share this miniseries with them via email, Facebook or Twitter, thanks!
by Helena Escalante | Mindset, Opportunity, Resources, Tools, Wellbeing
Estimated reading time: 2 minutes, 19 seconds.
TODAY’S IDEA: Alchemy
— From 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
In his book 80/20 Sales and Marketing, sales and marketing guru Perry Marshall refers to another book—Paul Zane Pilzer’s Unlimited Wealth—where Pilzer says that the essence of economics is alchemy.
Whaaaaat??
Yes, alchemy: “Lead into gold; creating something from nothing. Turning sand into Pentium chips. Turning a grassy field into a farm and crops. Transforming immaterial ideas into software and websites. Converting chaos into order.”
Marshall goes on to explain, “Even agriculture is alchemy. DNA, water and sunlight transform dirt into corn and grass. Corn and grass turn sperm into cows. DNA is instructions for turning minerals into living creatures and food. DNA is information. It’s an idea, a plan written in digital code.”
“Ideas are the basis of all creative acts. Thus, the most important resources for modern alchemists—you and me—are knowledge, imagination, and inspiration.”
The author recalls having a conversation with Richard Koch, author of The 80/20 Principle, where the latter said, “it’s human energy that creates the magic.”
How is this possible?
Think about it for a moment: “centuries ago, most people in the world went to bed hungry… many women died in childbirth, populations succumbed to famine and smallpox. Today, people at the poverty line enjoy more comforts than kings and queens of long ago.”
That’s alchemy.
And this should be the reason, says Marshall, “to be optimistic about the future, instead of getting seduced by the negativity and panic of the news media.”
Examples of alchemy abound: “An interior decorator walks into every room and considers how she’d re-do the furnishings, paint and decorations. A contractor drives by a dilapidated house, re-arranges everything in his mind and says, ‘I fixed it!’”
“Everywhere you go, every business you walk into, you think of ways to improve their traffic, their conversion, their economics.”
Perry then points out that, “YOU are a builder, a developer, an improver, an alchemist. You can’t walk into a pub or visit a website or buy a product or let the lawn service guy into your house without considering this.”
It’s true. We are all alchemists and our power resides in our ideas—and their execution—wherever we go.
Marshall closes beautifully by saying, “You are an alchemist. Create. Invent. Imagine… in such a way that the world is a better place because you have lived.”
ACTION
TODAY: Find out what your alchemy is. What kind of ideas do you come up with and execute? What’s your superpower? Be generous with it and you’ll reap the benefits.
FUTURE: Keep a notebook of your ideas. Author James Altucher has a habit of writing down 10 new ideas every day. This is brilliant. The more ideas you write, the greater an alchemist you will become.
Know someone who is an alchemist? Please share this post: Email, Facebook, Twitter. Thank you!
by Helena Escalante | Goals, Leadership, Mindset, Miniseries, Opportunity, Planning, Productivity, Resources, Time, Tools, Willpower
Links to other parts of this miniseries:
How to find 5 extra hours per week – Part 1
How to find 5 extra hours per week – Part 2
How to find 5 extra hours per week – Part 3
How to find 5 extra hours per week – Part 5
How to find 5 extra hours per week – Part 6
Estimated reading time: 4 minutes, 18 seconds.
TODAY’S IDEA: How to find 5 extra hours per week – Part 4
— From Learning to Lead: Bringing Out the Best in People by Fred Smith (1915-2007)
How is monk mode going? Are you making progress towards your 5 extra hours per week? I hope so!
I also hope that, as I share these ideas with you in this miniseries, you begin to see why it makes sense to apply them only when you are in a time crunch. Albeit, there are some points that I believe can be applied also at other times to make our work much more efficient, such as #11 below.
I’ll let you select your favorites from this installment of the 20-point checklist from Fred Smith’s book Learning to Lead. Happy monk mode!
9. Know your limitations. You do not have to meet with everybody that asks to see you. Smith tells a story of a person who wanted to go by and talk to him. Since he was busy, he asked, “What do you want to see me about?” And upon hearing the response, Smith realized he could not help him and did not see him. “I didn’t need to sit down and talk to him thirty minutes, and then disappoint him. I told him very quickly by phone, without being brutal.” Smith explains, “When I’m pressed for time I must pinpoint the counseling situations where I can uniquely help and then push the others to someone else. But a lot of times, we will see someone out of curiosity… just to find out the story.” Don’t give in to curiosity. Recognize you’re pressed for time and know your limitations.
10. Ask permission to say no. This is a brilliant approach if you’re concerned you’ll disappoint or seem rude by saying no. Smith explains, “When I need to decline something, I want to say no as simply and graciously as I can. When I ask for permission to decline, people generally give it to me. I don’t say ‘If you only knew how busy I am, you wouldn’t ask!’ I just say, ‘Let me ask a favor. May I say no?’ […] I handle it once, cleanly and clearly, and save a lot of time that way.”
11. Distinguish between information and relation. This book was written in 1986 when there was no email, chat, text messages, social media, etc., but the approach Smith mentions applies perfectly to today’s digital communications too. “Those who say to answer every letter when you receive it are missing a very important point. Mail and phone calls come in two kinds: information and relation. When I divide them up, I find most of my mail and calls are information. I can handle them once. But I don’t want my habit to cause me to handle relational things that way.” Smith says he takes care of providing the information that is required once, as it can be given at that point or later, and thus he avoids handling informational requests twice. However, if someone asks a personal question, he avoids saying the first thing that comes to mind: “I ask myself, How will this strike this person?” And given that this approach requires more time and energy to think about, he suggests postponing all relational questions until after your emergency period if you can.
12. Utilize [an assistant] for informational things. In today’s world of automation and optimization, you can use the help of an assistant. Be it an electronic device, an online program, a website, a Virtual Assistant that works remotely, or a person who works next to you, let them handle all requests for information.
13. Deal only with the “driving wheels.” Smith explains, “Every organization has some people whose thinking and action control everyone else’s thinking and action. In order to save time during a period of emergency, I only deal with these driving wheels. They may not be the title people. But if we know our organizations, we can identify the driving wheels and the people I call the ‘idling gears.’ […] If I’m in a hurry, I spend time only with the people who make things happen, who form the opinions. I put the other relationships on hold for a while.”
Come back tomorrow for another installment of this 20-point checklist where you will learn about creating a list that can help you make the most of your downtime during this crunch.
ACTION
TODAY: Think of a time in the past when you met with someone out of curiosity. Now think of the time when you met with someone for a specific purpose. Be aware of that part of you that gives in to curiosity so that, during this period, you are not tempted by it.
FUTURE: As you are moving through this period of time emergency, think about getting assistance for those things that you do that someone else could do, e.g., handle the requests for information. Give that some thought and implement the way it works best for you.
Know someone who could use an additional 5 hours per week during a time emergency? Please share this post with that person. Thank you! Email, Facebook or Twitter.
by Helena Escalante | Goals, Leadership, Mindset, Miniseries, Opportunity, Planning, Productivity, Resources, Time, Tools, Willpower
Links to other parts of this miniseries:
How to find 5 extra hours per week – Part 1
How to find 5 extra hours per week – Part 2
How to find 5 extra hours per week – Part 4
How to find 5 extra hours per week – Part 5
How to find 5 extra hours per week – Part 6
Estimated reading time: 4 minutes, 0 seconds.
TODAY’S IDEA: How to find 5 extra hours per week – Part 3
— From Learning to Lead: Bringing Out the Best in People by Fred Smith (1915-2007)
So far, In Parts 1 and 2 of this miniseries, we’ve looked at some important basics, such as letting people know that they’ll be seeing less of you for a certain time, cleaning your desk, eliminating the news, being selective on our reading materials and waking up a bit earlier. Today we are going to continue looking at the next installment in Fred Smith’s 20-point checklist as it appears in his book Learning to Lead.
6. Work on the majors only. “Some people have the unfortunate habit—and it is a habit—of listing everything that they have to do as if it were equal with all the others. […] Not everything in life is of equal importance… make a hierarchy of priorities to keep [you] from allowing emergencies to top the list. […] Write down the two, three or four major things [you] simply cannot slight, and be sure only to work on them. These are [your] current majors, the items of greatest importance today. Everything else has to be pushed aside to work on the majors.”
As it relates to this point, on this post, Greg McKeown (author of Essentialism) emphasizes two things:
(a) The idea that we can do all or have it all is a damaging myth because “it results in stressed people trying to cram yet more activities into their already overscheduled lives.”
(b) Prioritizing (or focusing on the majors only) doesn’t mean just saying no. It entails “purposefully, deliberately and strategically eliminating the non-essentials, and not just getting rid of the obvious time wasters, but cutting out some really good opportunities as well.”
Be careful as you work on the majors, as some decisions will be very hard to make and require lots of careful thinking, especially when the opportunity in front of you is very attractive. Try to postpone those opportunities for later, when you are done with your emergency period.
7. Make no radical changes. “The object of the battle plan is to pick up time, not to change.” Since radical shifts require much time to implement, Smith advises against them: “I wouldn’t try to review my habits for spending time. These are my reflexes, and it takes too much effort to change them. I wouldn’t attempt to rework the organization or correct others’ mistakes or get people mad at me and have to go back and apologize. I call these kinds of things ‘rework.’ I save the rework for the general war and concentrate on winning the present battle.”
8. Avoid the wood-hay-and-stubble activities. “Things that flatter [your] ego, satisfy [your] human ambition, make [you] liked—social affairs—are wood, hay, and stubble. If [you] have time for them, they’re perfectly all right… [but] they can drain a lot of time.” Smith suggests making a list of the meetings from which you can stay away comfortably. Lunch with [an organization] every time it meets is not mandatory as you can catch another of those lunches in the future. Under emergency mode, Smith points out he might go into a meeting and say, “Folks, I’m pressed for time. I’m going to have to ask your indulgence. Give me 15 minutes to cover my subjects. You talk them out after I’m gone and then write a memo on what our plan should be.” But he reminds us to do this only during an emergency crunch. “They might let me do it for as long as six weeks, but I would be neglecting my responsibilities if I tried every time.” So just determine what is wood, hay, and stubble for now and avoid it during this period.
Come back tomorrow to read the next installment in Smith’s list on finding 5 extra hours. You’ll learn why dealing only with the “driving wheels” is important during this period. Are you enjoying this miniseries? Please let me know in the comments here.
ACTION
TODAY: Make your hierarchy of priorities and focus on working on your majors.
FUTURE: As great opportunities present themselves during this period, you’ll be tempted to say yes. Think whether they are essential and contribute to your goal during this time crunch or take you away from it. If they take you away from it, politely decline (you’ll learn a great way to do this tomorrow!) or, if possible, postpone doing them until the time you are out of monk mode. Write these opportunities down in a piece of paper and put them in the same box with your unnecessary reading. Once you are done with your emergency period and come back up for air, you can examine them and decide what to do about them.
Know someone who could use an additional 5 hours per week during a time emergency? Please share this post with that person. Thank you! Email, Facebook or Twitter.
by Helena Escalante | Goals, Leadership, Mindset, Miniseries, Opportunity, Planning, Productivity, Resources, Time, Tools, Willpower
Links to other parts of this miniseries:
How to find 5 extra hours per week – Part 1
How to find 5 extra hours per week – Part 3
How to find 5 extra hours per week – Part 4
How to find 5 extra hours per week – Part 5
How to find 5 extra hours per week – Part 6
Estimated reading time: 4 minutes, 13 seconds.
TODAY’S IDEA: How to find 5 extra hours per week – Part 2
— From Learning to Lead: Bringing Out the Best in People by Fred Smith (1915-2007)
In yesterday’s Part 1 of this miniseries, we learned what the basis must be to declare a time emergency, and roughly how long we can make it last without affecting our work or relationships. We also learned how to announce going into monk mode to the people that surround us in order to get their help and support. So far so good.
Today, we will start unpacking Fred Smith’s 20-point checklist in Learning to Lead. The goal is to help you find five extra hours per week, despite being completely swamped. There’s no time to lose, so let’s get started!
1. Clean off the desk. “To start the battle, sweep away everything you won’t be using in the next six weeks. When I diet I don’t leave food lying around the house to tantalize me. Unfinished work tempts me, makes me want to look at it, pick it up, finish it. I feel guilty about it. So the first step is to clean off my desk.” If cleaning your desk becomes a tremendous chore in and of itself, then grab a box and put all the stuff in there that you won’t need for the next few weeks. Once your emergency plan is over and you are back to normal, you can take the contents of the box, examine them and clean them up. For now, they’ll be fine in a box: out of sight, out of mind.
2. Stop reading the newspaper. “I can pick up three and one-half hours a week right there, and if I only need five hours, that’s a pretty good start,” says the author. If you’re hesitant to do this out of fear someone will ask something and you might appear uninformed, it’s easier to reply, “No, I didn’t see that. What did it say?” The person can tell you in a few minutes. Smith asks himself, What am I getting out of the newspaper that’s worth making my life frantic? In this post, I talk about lifestyle design guru, Tim Ferriss, author of The 4-Hour Workweek, who decided not to read or watch any news based on four factors. The same goes for TV: “Break the habit of turning on the set without first checking the listings. Make TV watching a planned occurrence,” says Fred Smith. His book was written when there was no easy way to record a TV show, yet nowadays you can record or stream your shows at will, so there’s no excuse for binge-watching when you can do this at a later time.
3. Get up 15 minutes earlier. Smith says, “Our wills may support getting up 15 minutes earlier, but they won’t support getting up an hour earlier. We say, ‘But I should be able to.’ That’s fantasy. We’ve got to be objective about what kind of resolution we have. Fifteen minutes each morning gives me an added hour and three quarters a week. Add that to the previous three and one-half hours and the goal of five extra hours is already reached.”
4. Delay unnecessary reading. Smith recommends, “I would postpone all reading that does not directly contribute to what I am doing during this emergency period.”
5. Read only parts of books. The author says, “I’m surprised at how many people feel they have to read a book cover to cover. If I’m in a hurry, I skim the table of contents, find the subjects I need to know immediately, and read those chapters.” Smith points out that we can still get plenty of ideas that way. Further, nowadays, you can subscribe to online summaries that do a good job of providing the core information in a book. Or I know of a daily blog called EntreGurus that I highly recommend… 😉
Come back tomorrow to check out the next few steps in Smith’s emergency time plan. You’ll learn why it’s important to avoid what he calls the wood-hay-and-stubble activities during a time crunch.
ACTION
TODAY: Get started today. Clean your desk and work area so that you can focus on catching up and working on what you need to get done over the next few weeks. Put your newspaper subscription(s) on hold, as if you were going on vacation. Set your alarm clock for tomorrow 15 minutes earlier than normal.
FUTURE: Keep a box by your desk where you will put the unnecessary reading during this period of time. Once your emergency period is over, you can come back to this pile of reading and determine whether you really want to do it or if it was necessary at all. Sometimes we read materials out of the habit and eagerness to keep up with as much as possible, and also due to FOMO (Fear Of Missing Out), but nothing happens if we let this batch of accumulated reading material go and, going forward, we just pick up from here.
Know someone who could use an additional 5 hours per week during a time emergency? Please share this post with that person. Thank you! Email, Facebook or Twitter.
