Posteriorities

by | Accountability, Goals, Growth, Mindset, Planning, Productivity, Resources, Time, Tools

Estimated reading time: 2 minutes, 15 seconds.

EntreGurus-Book-The 100 Absolutely Unbreakable Laws of Business Success-Brian TracyTODAY’S IDEA: Posteriorities

— From The 100 Absolutely Unbreakable Laws of Business Success by Brian Tracy.

Much has been said about priorities, but what about posteriorities? In his wonderful book The 100 Absolutely Unbreakable Laws of Business Success, author and business guru Brian Tracy says, “Before you start something new, you must discontinue something old.” That is the Law of Posteriorities.

Our lives are full to the brim with many things to do and little time to do them. It’s time we examine all we do and determine whether we need to continue doing so.

“As your life changes, your priorities change as well. Certain things that were important at one stage of your life or career are no longer as important as you move to another stage of your life or to another level of responsibility. You must continually ask yourself, What activities in my life can I cut back on, delegate, or discontinue to free up more time for my most important activities?”

I’m sure you’re familiar with an organizing method that recommends giving away something when you get a new equivalent to avoid clutter. Say, you buy a new pair of shoes, then you give away an old pair of shoes. The law of posteriorities works in the same way, but with our activities instead of our closets.

“To start anything new, you must stop doing something old. We say that ‘getting in means getting out.’ Analyze your time carefully and have the courage to stop doing things that are no longer as important to you as other things could be.”

Keep in mind what we learned in this post: while “giving up” an activity sounds like a heavy sacrifice that we must reluctantly make, the truth is that it is not when we reframe it and simply see it as a choice.

Happy posteriorities!

ACTION

Note: On this post, both actions come directly from the book (instead of coming from me). After each rule is explained in the book, there’s a section called, “How you can apply this law immediately.” I liked the section for this Law so much that I’m including those actions below verbatim!

TODAY: “Analyze your work and make a list of the items that consume most of your time. Which of these activities could you discontinue or delegate to free up more time for higher value work?”

FUTURE: “Compare your daily activities against your annual income. Would you pay someone else our equivalent salary to do the things you are doing? If you wouldn’t, stop doing those things immediately and pass them on to someone who can do them almost as well as you can.”

Know someone who could use the Law of Posteriorities to free up the activity clutter in his/her life? Please share this post! Email, Facebook or Twitter.

Progress

by | Accountability, Collaboration, Goals, Growth, Habits, Leadership, Mindset, Opportunity, Planning, Resources, Tools, Wellbeing

Estimated reading time: 3 minutes, 27 seconds.

EntreGurus-Book-The Magic of Thinking Big David J SchwartzTODAY’S IDEA: Progress

— From The Magic of Thinking Big by David J. Schwartz, Ph.D. (Read an excerpt here.)

One of the most wonderful compliments we can all receive is that of equating us with progress: “He/she stands for progress. He/she is the right person for the job.” I still haven’t met anybody who does not like to be seen as a forward-looking, progress-seeking leader.

Looking forward, thinking progress, believing in progress and pushing for progress are leadership qualities that we can all develop. David J. Schwartz in The Magic of Thinking Big says, “Leaders, real leaders, are in short supply. Status-quo-ers (the everything’s-all-right-let’s-don’t-upset-the-apple-cart folks) far outnumber the progressives (the there’s-lots-of-room-for-improvement-let’s-get-to-work-and-do-it-better people). Join the leadership elite. Develop a forward look.”

But how?

There are two things you can do to develop your progressive outlook:
1. Think improvement in everything you do.
2. Think high standards in everything you do.

Students, employees and people in general pattern their thoughts and actions after those of their leaders. That is why a new teacher, a new boss, a new president, or any kind of new leader can make such an enormous difference, for good or bad. Schwartz says, “Remember this: when you take over the leadership of a group, the persons in that group immediately begin to adjust themselves to the standards you set. […] Once they know, they act accordingly.”

Schwartz goes on to say something very profound and powerful: “Over a period of time, [people] tend to become carbon copies of their chief. The simplest way to get high-level performance is to make sure the master copy is worth duplicating.” (!)

So, how can we make make sure that, as master copies, we are worth duplicating??

Fortunately, Schwartz includes a checklist to make sure that we are thinking progressively in four areas: work, family, ourselves, and our community. Keep it handy!

Do I think progressively toward my work?

  • Do I appraise my work with the “how can we do it better?” attitude?
  • Do I praise my company, the people in it, and the products it sells at every possible opportunity?
  • Are my personal standards with reference to the quantity and quality of my output higher now than three or six months ago?
  • Am I setting an excellent example for my subordinates, associates and others I work with?

Do I think progressively toward my family?

  • Is my family happier today than it was three or six months ago?
  • Am I following a plan to improve my family’s standard of living?
  • Does my family have an ample variety of stimulating activities outside the home?
  • Do I set an example of “a progressive,” a supporter of progress, for my children?

Do I think progressively toward myself?

  • Can I honestly say that I am a more valuable person today than three or six months ago?
  • Am I following an organized self-improvement program to increase my value to others?
  • Do I have forward-looking goals for at least five years in the future?
  • Am I a booster in every organization or group to which I belong?

Do I think progressively toward my community?

  • Have I done anything in the past six months that I honestly feel has improved my community (neighborhood, churches, schools, etc.)?
  • Do I boost worthwhile community projects rather than object, criticize or complain?
  • Have I ever taken the lead in bringing about some worthwhile improvement in my community?
  • Do I speak well of my neighbors and fellow citizens?

Lastly, I’ll leave you with a quote from Benjamin Franklin that I love:

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

ACTION

TODAY: Take one of the areas described above (work, family, yourself or your community) and answer the questions on the checklist. Determine where you are and what you need to do to make progress in that area.

FUTURE: Take some time to answer all the questions in the checklist and determine where you stand in each area. If you are reading this it’s clear that you are indeed a forward-looking, progressive person. Decide in which area you’d like to make (more) progress first and move into that direction. Then tackle another area and so on. In following along the lines of yesterday’s post, take these questions as decision criteria to measure progress as a state of being.

Think progressively toward your circles and please share this post with them via email, Facebook or Twitter, thank you!

Head-to-heads

by | Accountability, Collaboration, Creativity, Goals, Growth, Mindset, Opportunity, Planning, Resources, Time, Tools

Estimated reading time: 3 minutes, 36 seconds.

EntreGurus-Book-The Accidental Creative-Todd HenryTODAY’S IDEA: Head-to-heads

— From The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry

The Accidental Creative by Todd Henry is a great book about prepping yourself to do your best creative work and generate good ideas consistently and purposefully. By creative work Henry doesn’t mean just those professions in a typically creative field, such as the arts or advertising. He says, “You may even cringe when you hear the word [creative] applied to you. […] You may prefer the term ‘strategist’ or ‘manager’ or something else that feels more concrete. Call yourself anything you want, but if you’re responsible for solving problems, developing strategies, or otherwise straining your brain for new ideas, I’m going to call you a creative—even if you ended up being one accidentally.”

Henry shares his methods and insights for all of us, creatives or “accidental creatives,” to create faster, better and more effectively to fulfill the demands of our lives.

One of the strategies that he suggests as a way to enrich relationships and enrich our mental ability to create is called head-to-heads. “We rise to the level of our competition,” says Henry, “we need others in our life to help us stretch and grow.”

He draws a parallel with sports, where you compete with others head-to-head, such as in running, and this helps you keep the pace. The same principle is applied to your creative life as Henry suggests establishing the practice of head-to-heads.

“In a head-to-head meeting, to people get together, and each party is responsible for sharing new insights and new resources they’ve encountered since the last meeting.” Here are four principles to set up effective head-to-heads:

1. Set a time and be consistent. “Agree to a date, time, meeting place and frequency for the meetings with the other person. Choose someplace quiet and comfortable and make it a priority on your calendar. Once a month is a good frequency because it leaves enough time between meetings for each of you to have experienced something new to share and to have generated a few fresh insights that would make for interesting conversation.”

2. Vary your subject matter. “Don’t harp on the same topic month after month. The idea is to challenge each other with new insights and to spark conversation about things that may otherwise never show up on the other person’s radar.”

3. Choose someone you respect and admire. “Preferably someone within your area of expertise. This will enhance the conversation when you get together, leading to ideas and insights more appropriate to each person’s context. Ask yourself, ‘If I could see inside of anyone’s notebook right now, just to see what they’re currently thinking, who would it be?”

4. Prepare about 15 minutes of content. “Don’t just show up with a sandwich. Spend time putting together materials to discuss. Build them around a topic or insight that you are presently working on or just fascinated by. Again, choose a topic of potential interest to both of you.”

The topics you select are up to you and your creative goals. Henry suggests asking the following questions: “What are you currently interested in or curious about? What have you read or experienced recently that you think the other person knows very little about? What new insights or thoughts have you had that are ripe for application?”

These head-to-heads are a fantastic opportunity to build strong relationships as they challenge and stimulate both of you with the new insights. Give it a try and let me know how it goes!

ACTION

TODAY: Think of someone with whom you would like to set up a head-to-head set of meetings and touch base with that person to see if he/she is interested. Set up a time to meet. You don’t have to make a lifelong commitment to do it, simply set up an initial amount of meetings, say 3 or 4, and then review how each of you is doing and whether you want to continue.

FUTURE: Following the principle of building a FAB PAB, where you set up your own advisory board for a particular project, think also about setting a head-to-head for a particular season or a particular project. This way it may be less daunting, more focused and then you can decide—when it naturally comes to an end—whether you want to continue.

Have someone in mind for a head-to-head? Send him or her this post via email, Facebook or Twitter, thank you!

Be Awesomely Effective Part 6: Workspace

by | Accountability, Creativity, Goals, Growth, Habits, Mindset, Miniseries, Opportunity, Planning, Productivity, Resources, Time, Tools

Links to other parts of the miniseries:

Be Awesomely Effective Part 1: Embodied cognition
Be Awesomely Effective Part 2: Decision points
Be Awesomely Effective Part 3: Mental Energy
Be Awesomely Effective Part 4: Stop fighting distractions
Be Awesomely Effective Part 5: Mind-body connection

Estimated reading time: 4 minutes, 32 seconds.

EntreGurus-Book-Two Awesome Hours-Josh Davis PhDTODAY’S IDEA: Be Awesomely Effective Part 6: Workspace

— From Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done by Josh Davis, Ph.D.

Over the past few days, Josh Davis, Ph.D., has been guiding us to create at least Two Awesome Hours of peak productivity by recognizing our decision points, managing our mental energy, allowing our minds to wander, and leveraging our mind-body connection. Yet, there are still a few more things we can do regarding our immediate workspace surroundings that will help us set up the conditions to perform at our best.

Noise

“The research on the consequences of noise on productivity is fairly straightforward: for the bulk of the tasks performed in the knowledge economy, quiet is always better than noise.” With this in mind, here are a few suggestions from Davis to stay focused.

  • Close the door. No office? “Reserve a conference room or set up camp somewhere that is largely free of noise and other potential distractions. A place with privacy that is away from noise distractions will be more favorable to productivity.”
  • Cancel noise. If your space is shared and you have to stay there, wear noise-cancelling headphones. Alternatively, “those little squishy orange earplugs can sometimes do the trick too, and you can take them anywhere. You may look weird, but you’ll be more productive.”
  • Turn it off. Don’t watch TV or listen to music or talk radio.
  • Creativity. “If you’re taking on a task that requires lots of creativity, enjoy background noise. You may actually consider heading for the company’s busy cafeteria or a local coffee shop, or putting on a little music.”
  • Carve quiet time. If you can, make some quiet time for you: get up early, stay up late or work in a quiet and uninterrupted environment.

Light

Light, just as noise, is another stimulus we can often control. “Both blue light and bright white light seem to enhance a number of the mental faculties that can help us be highly effective. […] That kind of light influences things like alertness and concentration, and it can help us recharge after mental fatigue.”

Further, our eyes were not just made for vision. There are cells in them that “connect to a part of the brain responsible for maintaining circadian rhythms… [thus guiding] sleep, wake, eating and energy cycles throughout the day.”

Davis recommends:

  • More lights. “A brightly lit room is better for being at your mental best than a darker one, especially if it’s a cloudy day or the middle of the winter. If you have to, bring your own lamp to the office.”
  • Natural light. “If you can, be somewhere with ambient natural light on a day with clear blue skies, and set yourself up to work there.”
  • Lightbulbs. “Consider replacing the current lightbulbs in your workspace with white lights that include more of the blue spectrum, even if it’s just at your desk lamp.”
  • Creativity. “Dim your lights a bit or find a spot that’s a little darker than usual when you want to work on a project that requires creativity.”

Immediate workspace

According to Davis’ research, our immediate workspace is the part of the work environment that we can influence in some important ways with some relatively minor tweaks.

  • Clutter. “Perhaps clutter works for a very few people. But for the vast majority of us, clutter is a hindrance to our mental performance. […] Clear the clutter. […] If you don’t have the time to clear it, simply move it somewhere that is out of sight.”
  • Expansive movement. “Place your phone, your glass of water, your pen and any other work tools at the far corners of your desk, where you will need to reach for them expansively. If you feel tense, sit back for a minute, expand your chest and spread your arms out.” Adopt some power poses to shift your mental state.
  • Sitting. “Don’t sit at your desk for too long. We tend to become engrossed in working, so it will probably not be too much if you get up every time you think of doing so. If you can choose your workspace, choose one where getting up and moving around is easy to do.” Find a place where you can sit and work, and another where you can stand and work, and alternate between them.
  • Personalization. Regardless of noise, light, no clutter and movement, you will eventually get fatigued. Add your personal touch to your workspace in some way with objects and visuals to recharge your mental energy. “Specifically, consider adding some plants or images of water. When you personalize your space, though, don’t do it by adding clutter to your desk.” If you have a beautiful view, don’t forget to look outside.

The strategies described here today and throughout this miniseries are effective because their implementation is simple and easy, and also because they work with your biology, not against it. Davis believes that the biggest challenge resulting from our work culture is being overwhelmed. He says, “By becoming students of how human beings can work most effectively, we all can increase our self-compassion, master our work, and gain control over our lives.” It is my sincere hope that this miniseries will help you accomplish all that and become your most effective and productive. Let me know how you liked the miniseries!

ACTION

TODAY & FUTURE: Take a look around at your workspace: how can you set it up to help you achieve maximum productivity?

Know someone who could benefit from reading this? Please share the miniseries with that person! You can do so via email, Facebook or Twitter, thank you!

Be Awesomely Effective Part 5: Mind-body connection

by | Accountability, Creativity, Goals, Growth, Habits, Mindset, Miniseries, Opportunity, Planning, Productivity, Resources, Time, Tools

Links to other parts of the miniseries:

Be Awesomely Effective Part 1: Embodied cognition
Be Awesomely Effective Part 2: Decision points
Be Awesomely Effective Part 3: Mental Energy
Be Awesomely Effective Part 4: Stop fighting distractions
Be Awesomely Effective Part 6: Workspace

Estimated reading time: 4 minutes, 27 seconds.

EntreGurus-Book-Two Awesome Hours-Josh Davis PhDTODAY’S IDEA: Be Awesomely Effective Part 5: Mind-body connection

— From Two Awesome Hours: Science-Based Strategies to Harness Your Best Time and Get Your Most Important Work Done by Josh Davis, Ph.D.

Yesterday we learned to be nice to ourselves and let our minds wander. That strategy, coupled with seizing our decision points and managing our mental energy and emotions can help us create incredibly productive chunks of time in our days. That is, of course, when we have full control over our schedules. But who does?

Life happens. Business happens. Stuff happens. We may find ourselves anxious or overwhelmed at times and still need to perform at our best. What do we do then?

Josh Davis, Ph.D., adds one more strategy to help us out. Now that we know that our physical states affect and influence our mental states, “By understanding how exercise and food affect your mental functioning, you can use them as tools to help you be more productive when work demands it.” The mind-body connection is strong and powerful.

It’s important to clarify that this strategy is not about the long-term health and wellness benefits of an exercise routine and a well-balanced diet. We’ve all heard about that many times, undoubtedly. What Davis shares here are the immediate benefits of mental functioning derived from eating in a particular way or felt after just one session of exercising. This is one more way in which we learn how to create the optimal conditions in our minds, bodies, and surroundings for peak productivity.

Exercise strategically

Exercise-Brisk Walk-JogExercising, for these purposes, refers to moderate physical activity (brisk walking or even light jogging) for 20-40 minutes. “Whether or not you currently have an exercise routine, you can use physical activity at specific times to boost your thinking abilities and your mental energy. […] A little exercise at the right time can help you think better, stay focused, sharpen your thoughts and reduce your anxiety—key elements of sustained productivity—in the hours that follow the physical activity.”

Davis suggests the following ways to leverage exercise:

  • Mental sluggishness and inability to focus. “Get out of your office and move right away. Walk very briskly for thirty to forty minutes. Or go up and down the back stairs for ten or twenty minutes.”
  • Schedule changes. “Whenever possible, schedule challenging or anxiety-provoking meetings when you can block out time beforehand for moderate exercise.”
  • Draining or challenging tasks. “When you have particularly challenging or draining tasks on your calendar, either exercise in the morning before it… or exercise soon after it to restore your drained mental energy and improve your mood in time to tackle whatever comes next.
  • Workouts. “In general, plan to work out for about twenty to forty minutes within a couple of hours before you next need to be awesomely productive.”

Eat and drink strategically

StrawberriesWhat happens on the day that your schedule doesn’t allow for exercise when you most need it? Davis points out that, “There are other ways to work in concert with your body to achieve peak productivity… [with] something you already do every day, even at work: eating and drinking.”

What we eat and drink, and the timing of when we do so, can affect our energy levels, moods and our brain’s ability to plan, organize and complete tasks. If you don’t believe this, just remember the sluggishness, lack of energy and overwhelming desire to sleep after a very large meal (Thanksgiving, a holiday, a celebration, etc.).

Davis says, “When you want to be firing on all cylinders, being intentional about what you eat and drink—and how you want to feel an hour later—can make all the difference.” And he gives us the following tips to increase productivity after the two- or three-hour period after our meal or snack.

  • Portions. “Eat only half your breakfast or lunch and enjoy the second half a couple of hours later.”
  • Quick boost. “A high-carb snack may help you focus and feel good for about fifteen minutes. If you need to be in top mental shape for longer than that, avoid carb-rich meals and snacks altogether.”
  • Food mix. “Eat meals or snacks that have a nice mix of proteins, low glycemic index carbs, and good fats—vegetables and fruits are generally good carbs; nuts make great snacks for when you are on the run.”
  • Water. “Drink water if you haven’t had any for the last hour or two if you’ve done any physical activity.”
  • Caffeine. “If you are tired or sleep deprived, drink a caffeinated drink, but keep it small. Don’t drink more than you normally would. Give it thirty minutes to kick in. And go ahead and put cream in that coffee—the fat may help keep your blood sugar more stable.”

Whether you exercise regularly or not, or whether you are a nutrition enthusiast or a fast-food lover, hopefully this mind-body strategy will add more tools to your productivity kit.

Cheers!

ACTION

TODAY & FUTURE: Take a moment to evaluate how you feel before an important work event (meeting, presentation, etc.). Are there any of the exercise or food/drink tips here that can help you? How can you proactively schedule time for physical activity before an event so that you can be at your best? Schedule also time to recharge after particularly taxing activities/meetings. Your mind and body will thank you and you’ll be performing in a much more productive way!

Know someone who could benefit from reading this? Please share the miniseries with that person! You can do so via email, Facebook or Twitter, thank you!

9 points to consider when creating and telling a great marketing story

by | Creativity, Goals, Marketing, Planning, Resources, Tools

Estimated reading time: 3 minutes, 27 seconds.

EntreGurus-Book-All Marketers Are Liars-Seth GodinTODAY’S IDEA: 9 points to consider when creating and telling a great marketing story

— From All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All by Seth Godin

Seth Godin, marketing guru, talks about telling stories in his book All Marketers Are Liars Tell Stories. His premise is that “successful marketers are just the providers of stories that consumers choose to believe.” And he calls a story that a consumer believes a lie. Why? Because we tell ourselves stories about the things we want and we believe them. Otherwise, why would we pay top price, say hundreds of dollars, for a pair of sneakers or a smart phone or some other product that costs very little to make in China? Clearly, it’s the story we tell ourselves about said product, and it’s the same story we embellish and tell our family and friends afterwards.

If you have a story to tell, Godin points out 9 attributes of successful stories to capture your audience’s imagination. Please note that while the book has a tongue-in-cheek approach to lying, you must tell the truth and your story must be authentic to resonate with your audience. And this is a perfect segue into the first feature:

1. A great story is true. “Not true because it’s factual, but true because it is consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”

2. Great stories make a promise. “They promise fun or money, safety or a shortcut. The promise is bold and audacious and not just very good—it’s exceptional or it’s not worth listening to.”

3. Great stories are trusted. “Trust is the scarcest resource we have left. No one trusts anyone… As a result, no marketer succeeds in telling a story unless he has earned the credibility to tell that story.”

 4. Great stories are subtle. “Surprisingly, the less a marketer spells out, the more powerful the story becomes. Talented marketers understand that the prospect is ultimately telling himself the lie, so allowing him (and the rest of the target audience) to draw his own conclusions is far more effective than just announcing the punch line.”

5. Great stories happen fast. “They engage the consumer the moment the story clicks into place. Great stories match the voice the consumer’s worldview was seeking, and they sync right up with her expectations.”

6. Great stories don’t appeal to logic, but they often appeal to our senses. “Pheromones aren’t a myth. People decide if they like someone after just a sniff. And the design of the Alessi teapot  talks to consumers in a way that a fact sheet about boiling water never could.”

7. Great stories are rarely aimed at everyone. “Average people are good at ignoring you… If you need to water down your story to appeal to everyone, it will appeal to no one. [You need to] match the worldview of a tiny audience—and then that tiny audience spreads the story.”

8. Great stories don’t contradict themselves. “Consumers are clever and they’ll see through your deceit at once.” Make sure you are congruent, constant and consistent in the story you tell.

9. Great stories agree with our worldview. “The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.”

ACTION

TODAY: Are you telling a story to your customers? Analyze the story against Godin’s points. How good is it? How can you make it better in an authentic way that will resonate with their worldview?

FUTURE: Whenever you are about to tell a story about your business, your products or services, run it by the 9 points above to make sure that it will indeed resonate with your customers. In the trite-but-true example, remember that people don’t want a drill; they want a hole in the wall to hang the family picture of a lovely and most memorable vacation.

Know someone who needs to tell a better story? Please share this post via email, Facebook or Twitter, thank you!