by Helena Escalante | Collaboration, Growth, Habits, Leadership, Mindset, Planning, Resources, Tools
Estimated reading time: 2 minutes, 50 seconds.
TODAY’S IDEA: Launch a search party for the opportunity
— From Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck by Jon Acuff
Change is hard. Change is uncomfortable. Change brings an unknown factor into the equation. Most of us don’t like or accept change easily. Jon Acuff, in his book Do Over, rightly says that “upon being confronted with change, our first reaction is to brainstorm reasons it won’t work: I’m too old. I don’t have enough money. It’s too risky. I’m not qualified enough. Someone has already done that exact same thing. There are worse jobs than the one I currently have…” and the litany of excuses goes on and on.
“For minutes or maybe even lifetimes, we do our best to rally the troops around why we shouldn’t do something. And this tends to be the approach we take for ourselves and even other people.” For example, say that you ask a friend to do something that he really doesn’t want to do. Your request is met with resistance, so what’s the next thing you do? Very likely you’ll find yourself asking, “Why don’t you want to do that?”
As common as that question is, Acuff says it’s the wrong one to ask. He cites the book Instant Influence, by Michael V. Pantalon, PhD, where Pantalon says, “when you ask someone a question like this, you unknowingly invite them to brainstorm new reasons they don’t want to do something. That question is an invitation to sit in the no and work yourself up even more than you were before.” By asking a negative question we use our imagination in a negative way.
This applies to any scenario, personal or professional, from asking your boss why you can’t work from home one day a week, to asking a service provider why they can’t give you a discount to… Ha! Remember when you asked your parents why you couldn’t go to that party or why you couldn’t hang out with that particular group of friends? Now we know why and how they came up with all those reasons at lightning speed!
What should we do about this?
Acuff says the solution is to ask the opposite. “Instead of launching a search party for opposition to an idea, you launch a search party for the opportunity.” In the example above where you encounter resistance from your boss to work from home, ask instead: ‘‘what’s one reason you could see me working from home as possibly a benefit to the company?”
You don’t need lots of reasons. Once you have a good one, you’ve succeeded at establishing a positive foothold in your or the other person’s mind, and you can start to build from there.
ACTION
TODAY: Identify one area or one task where you’ve been asking negative questions. Where have you been building up a reservoir of negative reasons as to why you don’t want to do something? Or where have you given someone the opportunity to nurture reasons why not to do something? Flip that around and launch a search party for the opportunity. What question will you ask yourself or someone else that will shed some positive light in favor of doing something?
FUTURE: Keep this tool handy and make a habit of asking a positive question versus a negative one. Your life and that of the people who surround you will be all the better for it, as there will be less friction and less stress when facing any kind of change.
Do you know someone who is finding a myriad reasons why not to do something? Please share this post with that person via email, Facebook or Twitter!
by Helena Escalante | Goals, Growth, Leadership, Mindset, Resources, Tools
Estimated reading time: 2 minutes, 22 seconds.
TODAY’S IDEA: Drop the Story
— From: Habit Changers: 81 Game-Changing Mantras to Mindfully Realize Your Goals by M. J. Ryan
The reason why first impressions are so important is because, in those first few seconds, the brain takes in the new information and gives it some meaning. M.J. Ryan, leading expert on change and human fulfillment, says that this meaning is built on information, stories, conclusions, and assumptions based on filters from the past.
“[Our brain] does this automatically, below our conscious awareness. Like everything else our brain does, this has an upside—we couldn’t function well if everything coming in were new to us… But there’s also a downside: our unconscious story can get in the way of our seeing the new information so we can respond in a fresh way.”
And right after the initial story we tell ourselves, comes in confirmation bias: “the tendency to process information by looking for, or interpreting, information that is consistent with one’s existing beliefs.” (Britannica). This happens to everyone and in any situation, not just at the beginning of something.
So what can we do to think clearly and in an unbiased way?
Ryan suggests being aware that we need to “drop the story.” To illustrate this point, she tells a story of a client of hers whose sales “were tanking and he was convinced it was because he didn’t have the right person at the helm. Why? Because years ago he’d swapped the role out and sales had gone up.” Ryan asked him, “What would happen if you drop the story that your problem is caused by the sales leader?” To which he replied, “I’d have to look to other factors, like market forces.” Turns out that he discovered the real problem: “his products were not competitive anymore, and quickly made manufacturing adjustments to cut costs.”
Dropping the story, in any situation (whether personal or professional) brings a fresh approach to thinking. It allows us to depart from our unconscious assumptions, focus on other ways to look at the problems and find solutions.
ACTION
TODAY: Where are you stuck? What one issue has been in your mind that you can’t seem to find a solution for? State what you think your problem is, and then drop the story. Examine other angles and ask why 5 times to get to the root of the problem. Once you have correctly identified what it is, you will be able to move forward to solve it.
FUTURE: Keep this “drop the story” mantra in your toolbox. It will come in handy the next time you are trying to solve an issue. It works well by itself and is also a great complement to asking why 5 times.
Have a friend who is racking his brain about something? Please share this post and tell him to drop the story via email, Facebook or Twitter!
by Helena Escalante | Goals, Growth, Habits, Mindset, Planning, Productivity, Resources, Time, Tools
Estimated reading time: 3 minutes, 28 seconds.
TODAY’S IDEA: Prioritize your priority
— From Essentialism: The Disciplined Pursuit of Less by Greg McKeown
In his wonderful book, Essentialism, Greg McKeown eschews the idea that “you can have it all,” because it is a damaging myth. “It results in stressed people trying to cram yet more activities into their already overscheduled lives.” I can definitely relate.
The word priority (meaning “the very first or prior thing”) appeared in our language around the 1400s and continued that way, in singular, for centuries. “Only in the 1900s did we pluralise the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be able to have multiple ‘first’ things.”
The problem with this approach is that we have many competing things, all of them appearing to be the most important, and as we try to juggle them all at once, we give our control away. “When we don’t purposefully and deliberately choose where to focus our energies and time, other people – our bosses, our colleagues, our clients, and even our families – will choose for us, and before long we’ll have lost sight of everything that is meaningful and important.”
“We can either make our choices deliberately or allow other people’s agendas to control our lives.”
The key, however, is to be cognizant that prioritizing our priority (I just had to write that!) doesn’t mean just saying no. It entails “purposefully, deliberately and strategically eliminating the non-essentials, and not just getting rid of the obvious time wasters, but cutting out some really good opportunities as well.” There are always going to be trade-offs, and some decisions will be very hard to make and require lots of careful thinking, especially when the opportunity in front is very attractive.
Ask yourself, “Will this activity or effort make the highest possible contribution towards my goal?” Remember that when an opportunity presents itself, it’s either “Hell, yeah!” or “NO.”
ACTION
Scales of Justice
TODAY: Figure out what is your one priority. A very simple way to do this is to compare the items on your current list of priorities one at a time, as if you were putting them on the scales of justice, to see which one weighs more. Say you have 4 priorities: A, B, C and D.
- Take A and B and compare them: which one is more important? Let’s say A. Keep A as your priority so far and park B aside.
- Now take C and compare it to A: which one is more important? Let’s say C. Keep C, as it has become your priority so far, and park A aside.
- Now take D and compare it to C: which one is more important? Let’s say C. Park D aside.
With this method you have just determined that your priority is C. Period. Congratulations!
Now look at A, B and D and decide whether they make the highest possible contribution towards your goal. Yes? Great, schedule them in the order in which they’ll make the greatest contribution too. No? Then don’t do them if you can get away with that: delegate them, change them, get rid of them or further park them in your “that would be nice to do” list for a future. Or if you must absolutely work on them, do so only after you have done what you need to do today to advance C.
FUTURE: Question the validity of all you do so that you can focus on your priority. Look at your activities for the upcoming week or for the full month. Which ones contribute toward your goal? Keep them. Try to do away with the ones that don’t. Notice that I said, “try to” because in a week/month it’s going to be hard to focus solely on your goal and get rid of everything that doesn’t fit. We’ve all given control of our agenda to others, so it will take a bit of time to gain it back; but if you make a habit of questioning all actions and activities, in a very near future you’ll be focusing much more (if not completely) on your goal. Another great way to prioritize appears in this post: How to choose what is important? Principles of priority.
Know someone who’s trying to do it all and have it all, and is spread way to thin? Please share this post with that person via email, Facebook or Twitter, thank you!
by Helena Escalante | Creativity, Growth, Marketing, Planning, Sales
Estimated reading time: 3 minutes 20 seconds.
TODAY’S IDEA: The optimal way to keep your customers happy
— From Anything You Want: 40 Lessons for a New Kind of Entrepreneur, by Derek Sivers.
What is your business’ mission? Are all the policies and procedures in your business designed and geared toward fulfilling its mission? How about the tiniest of details? Hmm… this is usually the last part to get attention because it’s easy to overlook or to simply be as vanilla as everyone else… yet the optimal way to keep your customers happy is by paying attention to the smallest of details.
Let me share with you the story of Derek Sivers, Founder of CD Baby, a company that sells indie music online. When an order for a music CD had shipped, he had a standard email message to notify his customers and to thank them for their business. However, his mission was to make people smile, and that message felt completely incongruent. So, he took 20 minutes and wrote this instead:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
I bet it achieved its mission of making you smile! It’s silly, funny, and adorable—all at the same time—and it’s also incredibly smart as a way to convey CD Baby’s mission and brand personality. As a matter of fact, if you Google private CD Baby jet you’ll see that, as of the date of this post, there are 1,010,000 results that reference this email (and when I publish this it’ll be 1,010,001 and counting…).
Clearly, Sivers could not have anticipated this outcome when he wrote his email. Yet being true to his mission—even in the smallest of details—endeared the company to its customers and “that one goofy email created thousands of new customers.”
“When you’re thinking of how to make your business bigger, it’s tempting to try to think all the big thoughts and come up with world-changing massive-action plans. But please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.”
ACTION:
TODAY: Take that one tiny detail about your business that bugs you… yes, that one… We all have that one little thing that drives us crazy (and that we tend to overlook because it’s so tiny that we think we should not give it all that much importance). Now is the time. What do you need to do to make that one detail congruent with your mission? What is your equivalent of Derek Sivers’ taking 20 minutes to write his email to make his customers smile?
FUTURE: Make an inventory of all the touch points in your business’ customer journey. What can you do to make sure every single touch point is congruent and reflects your mission in the most favorable way? Map out and list the actions that you need to take to ensure this happens, then get to work on them. The result will be a stronger bond with your clients, greater loyalty and increased sales. Well worth it, don’t you think?
Know someone that could use a smile from Derek Sivers’ funny email? Please share this post with that person via email, Facebook or Twitter, thank you!
by Helena Escalante | Collaboration, Creativity, Growth, Mindset, Tools
Estimated reading time: 3 minutes 30 seconds.
TODAY’S IDEA: You are part of a creative lineage.
— From: Steal Like An Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
How many times have we heard that nothing is original and that there’s nothing new under the sun? In Steal Like an Artist, Austin Kleon shares a great way to get inspired to create your art (whatever form that art takes*) based on the work of many other artists from which you draw ideas and inspiration.
“If we’re free from the burden of trying to be completely original, we can stop trying to make something out of nothing, and we can embrace influence instead of running away from it.” After all, “every new idea is just a mashup or a remix of one or more previous ideas.”
Kleon illustrates this by focusing on genealogy: you are the genetic combination of your mother and your father who, in turn, were the genetic combo of their parents, and so on. “You are a remix of your mom and dad and all of your ancestors. [And] just as you have a familial genealogy, you also have a genealogy of ideas. You don’t pick your family but you can pick your friends… the music you listen to… the books you read… You are, in fact, a mashup of what you choose to let into your life. You are the sum of your influences.”
“We are shaped and fashioned by what we love.” – Goethe.
Our job, then, is to selectively collect good ideas. “The more good ideas you collect, the more you can choose from to be influenced by.”
Kleon’s method for growing and climbing your creative family tree is this: “chew on one thinker—writer, artist, activist, role model—you really love. Study everything there is to know about that thinker. Then find three people that thinker loved, and find out everything about them. Repeat this as many times as you can. Climb up the tree as far as you can go. Once you build your tree, it’s time to start your own branch. […] Seeing yourself as part of a creative lineage will help you feel less alone as you start making your own stuff.”
Google everything and everyone. Read as much as you can. Nowadays people leave digital footprints everywhere, so it’s easy to learn from the people you admire; and if you can connect with them via social media or in person, even better. But if your mentors are no longer with us, Kleon says, “the great thing about dead or remote masters is that they can’t refuse you as an apprentice. You can learn whatever you want from them. They left their lesson plans in their work.”
ACTION
TODAY: Start building your creative lineage: What do you want to do? And who do you want to learn from? Make a list of your dream-come-true mentors. Then select the one mentor from whom you’d like to start learning and search for his/her work on the Internet.
FUTURE: Continue learning from your selected mentors and follow their paths. Bask in their recommendations for books, blogs, resources, podcasts, etc. Learn until you know that mentor’s life in and out, as if it were your best friend’s. Once you know this, do a brainwriting exercise to see what ideas come to mind about your art with your newfound knowledge. Then select the next mentor based on your previous mentor’s recommendation. Repeat, repeat, repeat… and never stop, make it a habit, and always be learning and growing. (Of course, if you are reading this, you are very likely a lifelong learner… fist bump!)
Do you know someone who could benefit from building a creative lineage? Please share this post with that person via email, Facebook or Twitter, thank you!
_________
* I’m subscribing here to Seth Godin’s description of art in his book The Icarus Deception: “Art is not a gene or a specific talent. Art is an attitude, culturally driven and available to anyone who chooses to adopt it. Art isn’t something sold in a gallery or performed on a stage. Art is the unique work of a human being, work that touches another. […] Seizing new ground, making connections between people or ideas, working without a map— these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.”
by Helena Escalante | Accountability, Creativity, Growth, Habits, Mindset, Resources, Tools
Estimated reading time: 3 minutes, 28 seconds.
TODAY’S IDEA: Let’s redefine failure
From Black Box Thinking: Why Most People Never Learn from Their Mistakes–But Some Do by Matthew Syed
We’ve all failed at something at some point. It’s not a happy day when that happens. It’s a mad scramble as we watch our project go down in proverbial flames. The memory of it is not a happy one either and, usually, we try to avoid bringing it up again, right? Ugh!
Matthew Syed in his book Black Box Thinking, says there is a better way: “If we wish to fulfill our potential as individuals and organizations, we must redefine failure.”
“We learn from our mistakes, it is as simple and as difficult as that. […] Sometimes committing errors is not only the fastest way to the correct answer, it’s the only way.” This is, obviously, easier said than done. The key is not in the procedures but in changing the attitude towards error that liberates individuals and organizations from the “twin dangers of blame and cognitive dissonance,” which is the default mode when things don’t go well.
James Dyson, the inventor of the famous Dyson vacuum cleaner went through 5,127 prototypes (!) before his technology was ready. As tragic as airline accidents can be, the findings are quickly applied and transformed into new rules for all aviation personnel in the world to avoid the same mistakes. (Read more in this book summary by Samie Al-Achrafi.)
Heather Hanbury, former headmistress of Wimbledon High School in London, created “Failure Week” after she saw her students doing well academically but struggling to reach their potential outside the classroom. The rigidity of the school system punishing mistakes was stagnating the students in other areas of their life. She said to Syed, “You’re not born with fear of failure, it’s not an instinct. It’s something that grows and develops in you as you get older. Very young children have no fear of failure at all, they have great fun trying new things and learning very fast.”
How can we, then, unlearn and redefine this acquired fear of failure? A trite—but illustrative—example that comes to mind is the one coaches sometimes use to exemplify why we should not give up: think of an adorable baby girl who is starting to learn how to walk. Would you give up on her simply because she falls constantly? Would you throw your hands up in the air in frustration and blame it all on gravity? The mere thought of it is ridiculous. However, we sometimes do this (metaphorically-speaking) to ourselves and to our projects.
Here are some questions and a few posts to help you redefine and reframe for yourself:
- How many times have we given up on something that we’ve considered a failure without giving it a fair chance? (Read: Move forward imperfectly.)
- How many times have we found the process frustrating as opposed to making the most out of it? (Read: Why 5 Times.)
- How many times do we bury as deep as we can within ourselves whatever happened, and waste the opportunity to learn from it? (Read: You are not your past.)
And I’ll leave you with one of my favorite quotes from T. Harv Eker:
“Every master was once a disaster.”
ACTION:
TODAY: You are the only one who knows yourself best and who can redefine failure for you. What steps can you take today to reframe a recent “failure,” so that you can make space for the new learnings? Even in the worst of situations there’s always a positive thing if you know where to look. How about focusing on that? It may look like “Where’s Waldo?” at first, but don’t give up. This simple process will help you reframe and redefine!
FUTURE: As much as it’s uncomfortable to accept, there is no way we can avoid making mistakes in the future. So let’s reframe that too: instead of keeping our fingers crossed and holding our breath “so that nothing goes wrong,” how about trusting in our ability and willingness to be able to gather the information and resources to solve the mistakes to the best of our ability if and when they happen? Ah, what a relief that thought brings!
Know someone who could use some help redefining failure? Please share this post with that person via email, Facebook or Twitter, thank you!
by Helena Escalante | Growth, Habits, Leadership, Mindset
Estimated reading time: 3 minutes, 57 seconds.
TODAY’S IDEA: You are not your past
— From A Second Chance: For You, For Me, And For The Rest Of Us by Catherine Hoke
Spoiler alert: The ideas in this book will change your life for the better. It’s all about love, empathy, compassion, forgiveness, and a keen eye for business.
Catherine Hoke is the Founder of Defy Ventures, an “entrepreneurship, employment, and character development training program for currently and formerly incarcerated men, women, and youth.” Defy teaches character building and business to inmates so that when they are released, they can become the CEOs of their new lives and new businesses, productive members of society, and legal, role models for their families and their circles of influence.
The statistics speak for themselves: under the regular prison system, 76.6% of previously incarcerated individuals will return to prison; whereas 95% of Defy “graduates” never go back. What is Defy doing that it has lowered the rate of recidivism (return to prison) down to only 5%? This book will tell you! It’s a combination of the story of Hoke, her healing and second chance, and the wonderful work that she does along with her team at Defy to give second chances to inmates who sometimes have never truly had a legitimate first chance (some of them are locked up before the age of ten for playground fights!). Here’s a TED Talk with more details and many success stories.
As all the (true) stories in the book unfold, we—readers—are taken into a parallel journey of our own, filled with paradigm shifts and empathic reflection, because Hoke walks us through the prisons we build in our minds. “We are all behind bars—the bars of perfection, the bars of shame, of judging and being judged.” This fits me, unfortunately, like a glove, as I am a recovering perfectionist and have also beaten myself much, over and over, for a long time, for many mistakes I’ve made in business and in life.
“What would it be like if you were known only for the worst thing you have ever done? Think back to the worst decision you’ve made, the one you regret the most, the one that caused you or others the most pain. Maybe it was something criminal. Maybe it wasn’t. Maybe it was emotionally or morally or spiritually wrong. Maybe it was an act of omission. What labels could people have attached to your mistake?”
You are free to cast the first stone if you have never done anything wrong, but as the book says, “Aren’t we all ex-somethings?” We’ve all made big and small mistakes… and the beautiful idea that I want to take from the book for today is “You are not your past.” Focus on yourself today and on who you are becoming. Forgiveness is for ourselves: it’s a choice and a decision we make. “When we don’t choose forgiveness we live in the past.”
Don’t tie yourself to the past. Give up the hope of a better past because it just weighs you down. Instead, level up now and work towards the hope of a better future. “Forgiveness doesn’t mean the offense was okay. […] No one is suggesting the doormat model. Forgiveness is not about inviting people to hurt you again, break your heart again, disappoint you again. You’re free to refuse to work with someone or to not engage with someone you can’t trust. But when we forgive someone, we open two doors: a door for them to improve and demonstrate that they have a contribution to make to others, and a door for us, to find a path forward.”
ACTION
TODAY: Identify where you are clinging on to the past. Whether its business or personal, where have you not let go of something you did or something that someone did to you? Ask yourself if you like living with that feeling or if you’ve just grown accustomed to it. Think for a moment: wouldn’t it be liberating to forgive? Make the choice and try it, wholeheartedly. If the choice doesn’t work out you can always come back to where you were before forgiving, but I bet it will be life changing.
FUTURE: After you’ve done the action for today, know that after you think, “I choose to forgive me/him/her/them” you may not feel warm and fuzzy and your brain will fight you back. Maybe immediately, or maybe the following day (it’s a habit that needs to be changed), but your brain will tell you all the reasons why you want to revert to a state of unforgiveness. Every time that happens, choose forgiveness. Build the new habit. And choose forgiveness again. And again. “Forgiveness is as much about the forgiver as much as the forgiven. It allows us to take our attention off the past and put it on the present and the future, where it can do some good.”
Want to learn more about Catherine Hoke, the book or Defy Ventures? Here’s a podcast with Tim Ferriss. And if you know someone who needs to forgive, please share this post with that person via email, Facebook or Twitter, thank you!
by Helena Escalante | Accountability, Goals, Habits, Parkinson's Law, Productivity, Time, Tools
Estimated reading time: 2 minutes 45 seconds.
TODAY’S IDEA:
The to-do and to-be lists.
— From The One-Minute Organizer Plain & Simple by Donna Smallin
Donna Smallin, professional organizer extraordinaire, is a genius when it comes to productivity with easy, helpful, and actionable tips. She suggests creating a master list of to-dos. Then, taking that master list as a basis, take the items from there to create our daily to-do lists.
Further, she has some great ideas as to how to manage the master and the daily to-do lists:
- “Do at least one thing each day that will bring you closer to a long-term goal.”
- “Put the 80/20 principle to work. Only 20 percent of things in your to-do list are priority items…. focus all of your energy on getting those things done.”
- “Evaluate every item on your master to-do list. Move any tasks that would be nice to do, but aren’t necessary, to a separate “would be nice to do” list.”
- “Decide which one thing on your daily to-do list is the most important thing to get done. Do that first.”
- “The secret to getting through your daily to-do list is to put fewer things on it. Just list the three most important things to do that day. If you have time left over at the end of the day, you can always add another task from your master list.”
- “At the beginning of each week, create time in your schedule for each one of your priorities. Then schedule everything else around those things. If having more free time is a priority, schedule your free time first. Then schedule focused work time. Use the time in between for completing routine tasks.”
- “Apply the on/off rule to commitments: before you agree to be on a committee or board, get off a committee or board.”
And the last suggestion from Donna that I want to highlight today (because it’s one that I absolutely love and that is rarely talked about) is THE most important one of all:
“Remember that in the big picture of life, your to-do list is not nearly as important as your to-be list: schedule time to be with the people you love, in the places you love, doing the things you love to do.”
ACTION
TODAY: Create your master to-do list and your to-be list. Schedule your priorities from both to-do and to-be lists today and commit to honoring them. You’ll be glad you did!
FUTURE: As you plan your week/month/time ahead, schedule your priorities from both to-do and to-be lists in your calendar. Next, schedule focused work time, and then everything else. Parkinson’s Law will ensure that you finish your tasks in the time you have allotted for them. You’ll be surprised how much you can get done in little time if you are focused and intent on getting things done. (Expand on this idea by reading this quick post about Capacity.) Further, is there any way you can create synergy and overlap? E.g. Could you go for a jog (to-do: workout) with a friend whom you haven’t seen in a while (to-be: with friends, at the park) and catch up during your run?
Know someone who needs help with his or her to-do list? Someone that could use an a-ha! moment with the idea of the to-be list? Please share this post with them via email, Facebook or Twitter, thank you!
by Helena Escalante | Collaboration, Growth, Leadership, Mindset, Opportunity
Estimated reading time: 2 minutes 58 seconds.
TODAY’S IDEA:
You lead. Your tribe communicates.
— From: Tribes: We Need You to Lead Us by Seth Godin
Seth Godin asks “What does it take to create a movement?” Take, for instance, “microfinance as a tool to fight poverty.” And he cites the answer he got from the Acumen Fund regarding Mohammad Yunus, Founder of Grameen Bank, “the problem (and its solution!) were recognized more than thirty years ago.”
So why did it take so long for the idea to get traction?
“There’s a difference,” says Seth, “between telling people what to do and inciting a movement. The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing… Great leaders create movements by empowering the tribe to communicate.”
That’s how Skype grew all over the world. That’s how Wikipedia grew. That’s how social movements spread. Communication is key, and real leaders know how their tribe communicates and enable them to do so.
The book tells a story that Jacqueline Novogratz, founder and CEO of Acumen (a non-profit global venture capital fund whose goal is to use entrepreneurial approaches to address global poverty) shared with Seth about Unicef spending a lot of money in creating posters to promote child vaccinations to the mothers of Rwanda. “The posters were gorgeous—photographs with women and children with simple messages written in Kinyarwandan (the local language), about the importance of vaccinating every child. They were perfect, except for the fact with a female illiteracy rate exceeding 70 percent, words written in perfect Kinyarwandan made little difference.” Jacqueline noticed “that the way messages spread in Rwanda was by song. One group of women would sing a song for other women, both as a way of spreading ideas and as a gift. No song, no message.”
The bottom line to all this? “Your tribe communicates. They probably don’t do it the way you would; they don’t do it as efficiently as you might like, but they communicate. The challenge [for you as a leader] is to help your tribe sing, whatever form that song takes.”
Here’s a video (17 min) of a TED Talk Seth gave called “The tribes we lead.”
ACTION
TODAY: No matter how big or small your tribe, you are indeed a leader. Stop for a moment to think how your tribe communicates and how you can motivate and enable this communication to take place better. OR… want an even better action for today? Watch the video above, at the 16:40 minute mark Seth says that to start a movement it only takes 24 hours. Go start your movement!
FUTURE: Make a list of the various tribes that you lead: your family, your company, your team, your friends, other social circles, internet groups, and more. What is the way in which each group communicates? How can you motivate and connect them? How can you enable, elevate and empower (3 Es) this communication for your movement to gain steam?
This post goes out with much gratitude to Seth Godin for his wonderful books, for being a ruckus maker and starting a movement, and–especially–for the tribe he leads, the altMBA. It was out out of the communication from within the tribe that this blog was born. I’m a proud alumna! Here’s a conversation Seth and I had on Facebook Live where I talk about my altMBA experience.
Know someone who leads a tribe? Please share this post with them via email, Facebook or Twitter! Curious about the altMBA? Hit me up and I’ll gladly share my experience and answer your questions.
by Helena Escalante | Habits, Planning, Productivity, Time, Tools
Estimated reading time: 3 minutes 55 seconds.
TODAY’S IDEA:
9 Habits to stop NOW
— From: The 4-Hour Workweek by Tim Ferriss
Tim Ferriss’ book opened up the doors to the wonderful opportunity of lifestyle design that has become the dream—or the coveted reality—of many people. Beyond the many fascinating ideas and amusing stories that the book shares, sprinkled throughout is a collection of tips and pointers to become super efficient and productive.
One of these tools is what Tim calls “The Not-to-Do List” where he offers a list of 9 habits that we should all stop doing right now for the sake of maximizing our productivity and keeping our stress levels as low as possible. “Focus on one or two at a time, just as you would with high-priority to-do items,” he says.
Here’s the list:
1. Do not answer calls from unrecognized phone numbers. “It just results in unwanted interruptions or poor negotiating positions.” There are services that can send you a text transcript of the voice mail message immediately after the call to save you time.
2. Do not email first thing in the morning or last thing at night. (I’m so guilty of this one…) “The former scrambles your priorities and plans for the day, and the latter just gives you insomnia.”
3. Do not agree to meetings or calls with no clear agenda or end time. “Request them in advance so that you ‘can best prepare and make good use of the time together’.”
4. Do not let people ramble. “A big part of getting things done is getting to the point.” This may not be as easy as it sounds in some foreign countries, where culture dictates that getting to the point is rude before you go through the appropriate initial niceties that a call or meeting demand. Yet you can always say something to the effect of: I have a hard stop at X time. Since I value our time together, I want to focus on [the issue], so let’s get started on this and we can catch up on personal matters another time, deal?
5. Do not check email constantly—“batch” and check at set times only. Set an auto-responder saying “Due to the high workload, I am currently checking and responding to email twice daily at 12 pm ET and 4 pm ET [or your preferred times and time zones]. If you require urgent assistance (please ensure that it’s urgent) that cannot wait until 12 pm or 4 pm please contact me via phone at [number]. Thank you for understanding this move to more efficiency and effectiveness. It helps me accomplish more to serve you better.”
6. Do not over-communicate with low-profit, high-maintenance customers. Analyze your customer base: “which 20% are producing 80%+ of my profit, and which 20% are consuming 80%+ of my time? Then put the loudest and least productive on autopilot by citing a change in company policies. Send them an email with the new rules as bullet points: number of permissible phone calls, e-mail response time, minimum orders, etc. Offer to point them to another provider if they aren’t able to adopt the new policies.”
7. Do not work more to fix overwhelmingness—prioritize. “If you don’t prioritize, everything seems urgent and important. If you define the single most important task for each day, almost nothing seems urgent or important. The answer to overwhelmingness is not spinning more plates—or doing more—it’s defining the few things that can really fundamentally change your business and life.”
8. Do not carry a cell phone 24/7. Take a digital detox at least one day per week. “Turn [it] off or, better still, leave [it] in the garage or in the car.”
9. Do not expect work to fill a void that non-work relationships and activities should. “Work is not all of life. Your co-workers shouldn’t be your only friends. Schedule life and defend it just as you would an important business meeting.”
ACTION
TODAY: Focus on not doing right away: select the one or two habits you are going to stop doing NOW. Write them down in a card and keep it near you and visible all day as a reminder.
FUTURE: Pick a couple of habits that you’d like to ditch within a month’s time. Tell family, friends or coworkers about this so that they can help keep you accountable. Further, keep yourself accountable with your favorite system (a journal, an X on a calendar, an accountability/habit app, etc.). After the time has passed, pick another one or two habits—or continue to reinforce the previous ones—and keep yourself aware and accountable of your progress until you have eliminated them. Repeat as necessary. For more on the topic you can read this earlier post.
Know someone who needs to stop doing these things right away too? Please share this post with them via email, Facebook or Twitter!
