The Email Charter

by Helena Escalante | Accountability, Collaboration, Goals, Habits, Mindset, Miniseries, Planning, Productivity, Resources, Time, Tools

Estimated reading time: 4 minutes, 32 seconds.

TODAY’S IDEA: The Email Charter

— From The Email Charter by Chris Anderson and Jane Wulf

In my quest to figure out a better way to deal with email overload, I came across another person who receives an enormous amount of email: Chris Anderson. He is the Curator and head of TED Talks. And, just as Eric Schmidt and Jonathan Rosenberg set their own email rules, Anderson and TED’s Scribe Jane Wulf came up with their own rules as well, which they aptly named the Email Charter.

The problem, as Anderson and Wulf see it, is this:

“The relentless growth of in-box overload is being driven by a surprising fact: The average time taken to respond to an email is greater, in aggregate, than the time it took to create.”

Not only that, they emphatically add, “We’re drowning in email. And the many hours we spend on it are generating ever more work for our friends and colleagues. […] Email overload is something we are inadvertently doing to each other… You can’t solve this problem acting alone.  You will end up simply ignoring, delaying, or rushing responses to many incoming messages, and risk annoying people or missing something great. That prospect is stressful.”

Fortunately, there is a solution, but we all have to be in on it: “We can reverse this spiral only by mutual agreement.” And they go on to explain: “If we can mutually change the ground rules, maybe we can make that stress go away. That’s why it’s time for an Email Charter. Its core purpose is to reverse the underlying cause of the problem — the fact that email takes more time to respond to than it took to generate. Each of its rules contributes to that goal. If they are adopted, the problem will gradually ease.”

“But,” they note, “Nothing will happen unless the Charter is widely shared and adopted.” This is a relatively easy solution: “The mechanism to achieve that will be email itself. If people who like the Charter add it to their email signatures, word will spread.”

Let’s help make that happen! I’m in, are you?

Email Charter

1. Respect Recipients’ Time. This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email will take to process. Even if it means taking more time at your end before sending.

2. Short or Slow is not Rude. Let’s mutually agree to cut each other some slack. Given the email load we’re all facing, it’s OK if replies take a while coming and if they don’t give detailed responses to all your questions. No one wants to come over as brusque, so please don’t take it personally. We just want our lives back!

3. Celebrate Clarity. Start with a subject line that clearly labels the topic, and maybe includes a status category [Info], [Action], [Time Sens] [Low Priority]. Use crisp, muddle-free sentences. If the email has to be longer than five sentences, make sure the first provides the basic reason for writing. Avoid strange fonts and colors.

4. Quash Open-Ended Questions. It is asking a lot to send someone an email with four long paragraphs of turgid text followed by “Thoughts?”. Even well-intended-but-open questions like “How can I help?” may not be that helpful. Email generosity requires simplifying, easy-to-answer questions. “Can I help best by a) calling b) visiting or c) staying right out of it?!”

5. Slash Surplus cc’s. Cc’s are like mating bunnies. For every recipient you add, you are dramatically multiplying total response time. Not to be done lightly! When there are multiple recipients, please don’t default to ‘Reply All’. Maybe you only need to cc a couple of people on the original thread. Or none.

6. Tighten the Thread. Some emails depend for their meaning on context. Which means it’s usually right to include the thread being responded to. But it’s rare that a thread should extend to more than 3 emails. Before sending, cut what’s not relevant. Or consider making a phone call instead.

7. Attack Attachments. Don’t use graphics files as logos or signatures that appear as attachments. Time is wasted trying to see if there’s something to open. Even worse is sending text as an attachment when it could have been included in the body of the email.

8. Give these Gifts: EOM NNTR. If your email message can be expressed in half a dozen words, just put it in the subject line, followed by EOM (= End of Message). This saves the recipient having to actually open the message. Ending a note with “No need to respond” or NNTR, is a wonderful act of generosity. Many acronyms confuse as much as help, but these two are golden and deserve wide adoption.

9. Cut Contentless Responses. You don’t need to reply to every email, especially not those that are themselves clear responses. An email saying “Thanks for your note. I’m in.” does not need you to reply “Great.” That just cost someone another 30 seconds.

10. Disconnect! If we all agreed to spend less time doing email, we’d all get less email! Consider calendaring half-days at work where you can’t go online. Or a commitment to email-free weekends. Or an ‘auto-response’ that references this charter. And don’t forget to smell the roses.

ACTION

TODAY: Anderson and Wulf invite us all to share the Charter via our social media, blogging, and adding it to our email signature. Take a moment and do so today.

FUTURE: Use the rules in the Charter and share it with as many people as possible.

Know someone who would like this post about The Email Charter? Please share it with them via email, Facebook, Twitter, or LinkedIn, thank you!