by Helena Escalante | Accountability, Collaboration, Creativity, Goals, Growth, Mindset, Opportunity, Planning, Tools, Wellbeing
Estimated reading time: 3 minutes, 7 seconds.
TODAY’S IDEA: The 10 Es of great customer service
— From Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A. Stewart and Patricia O’Connell
As we get closer to Thanksgiving here in the U.S., I’ve been seeing more and more offers from retailers who have started their Black Friday sales early this year.
Thinking how much people like to buy stuff, I was surprised recently when I read, “people derive more happiness from new experiences—a day by the sea, a night at the opera—than from new things.”
It makes perfect sense in light of the fact that “the pleasure of a new object diminishes over time (as every child knows on December 26), while the pleasure of experience grows (as every adult knows, enjoying those warm holiday memories).”
So, knowing this, how can we create great customer service and a memorable experience, no matter how big or small a product or service we sell?
The answer for designing great service that is delivered expertly, according to Thomas A. Stewart and Patricia O’Connell, authors of Woo, Wow and Win, is to find “alignment among your strategic goals, your customer’s wants and needs, and what actually happens between you.”
And that alignment is a function of the following 10 E’s working together:
1. Empathy: “Developing products, services and experiences from the customer’s point of view; taking full account of how your customers use and interact with you.”
2. Expectation: “Ensuring that customers know what to expect from their interaction with you.”
3. Emotion: “Knowing the emotions your customer brings to your relationship, and guiding customers to a satisfied feeling about working with you.”
4. Elegance: “Providing offers that are clean, simple, easy to work with, and complete—nothing superfluous, nothing omitted.”
5. Engagement: “Communicating with customers—and they with you—at every point of contact, to understand their experience and how to improve it.”
6. Execution: “Reliably meeting all the expectations you have set.”
7. Engineering: “Possessing technical excellence (for example, compared to peers, but also general business standards) and eliminating waste of materials, time and effort, so that no extraneous effort is necessary on the part of you or your customer.”
8. Economics: “Pricing your services appropriately, so that the customer gets value for money and you the profit you expect.”
9. Experimentation: “Building processes for improvement and innovation into the daily work of your business; developing capabilities to develop and roll out new offerings.”
10. Equivalence: “Managing the customer, your team, and partner organizations so that you, the seller/service provider, are satisfied too.”
As you can see, the first five Es are focused on the customer’s side of the equation, and the last five ones are focused mostly on you.
These elements come together to create a system to build great customer service. But, “To what end?” the authors asked an expert in service design.
The answer?
Relationships. The goal of great customer service is to build a relationship with the customer; otherwise it’s merely a transaction.
“It is difficult to think of a transaction between a buyer and a seller that cannot be made more valuable to both parties by adding at least the possibility of a relationship beyond the transaction itself.”
What’s an instance of great customer service that you have received where you were happy to create a relationship with the seller? Please let me know here in the comments, I always love to hear these kinds of stories!
ACTION
TODAY: Think of the role you play in selling your products/services. How many Es can you apply toward creating great customer service in your business?
FUTURE: Study the customer’s journey and look at every touch point. What kind of relationship would you want to build (or strengthen) with your customers?
Want to build great customer service? Please share this post with your colleagues so that all of you can be in alignment: Email, Facebook or Twitter.
by Helena Escalante | Accountability, Goals, Growth, Leadership, Mindset, Opportunity, Planning, Tools
Estimated reading time: 4 minutes, 15 seconds.
TODAY’S IDEA: 10 Tips from Seth Godin on how to be remarkable
— From Seth Godin’s blog post titled “How to be remarkable,” (in turn from Godin’s post on The Guardian).
I’ve always enjoyed Seth Godin’s definition of remarkable: in a nutshell, something to make a remark about.
And as I was looking for that specific quote for a project of mine, I came across this great post and news article that Godin posted over a decade ago, that is as valid today as it was back then.
I’ll leave the whole piece below for you. Enjoy it – it’s remarkable! 😉
How to be remarkable
You’re either boring or you stand out. You’re either invisible or remarkable. And, all your life, everyone has been pushing you to fit in. All your life you’re told to keep your head down, work hard, don’t make waves and get it done. What rubbish. Here, in 10 easy steps, is how to grow. How to stand out. How to get noticed, make a difference and have a shot at the big time.
1.Understand the urgency of the situation. Half-measures simply won’t do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.
2.Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers.
3. Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, but not useful.
4. Extremism in the pursuit of remarkability is no sin. In fact, it’s practically a requirement. People in first place, those considered the best in the world, these are the folks that get what they want. Rock stars have groupies because they’re stars, not because they’re good looking.
5. Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge, more that you’re at (or beyond) the edge.
6. Not everyone appreciates your efforts to be remarkable. In fact, most people don’t. So what? Most people are ostriches, heads in the sand, unable to help you anyway. Your goal isn’t to please everyone. Your goal is to please those that actually speak up, spread the word, buy new things or hire the talented.
7. If it’s in a manual, if it’s the accepted wisdom, if you can find it in a Dummies book, then guess what? It’s boring, not remarkable. Part of what it takes to do something remarkable is to do something first and best. Roger Bannister was remarkable. The next guy, the guy who broke Bannister’s record wasn’t. He was just faster … but it doesn’t matter.
8. It’s not really as frightening as it seems. They keep the masses in line by threatening them (us) with all manner of horrible outcomes if we dare to step out of line. But who loses their jobs at the mass layoffs? Who has trouble finding a new gig? Not the remarkable minority, that’s for sure.
9. If you put it on a T-shirt, would people wear it? No use being remarkable at something that people don’t care about. Not ALL people, mind you, just a few. A few people insanely focused on what you do is far far better than thousands of people who might be mildly interested, right?
10. What’s fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don’t reinvest and reinvent, you won’t be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.
“But wait!” I hear you say. “My boss won’t let me. I want to do something great, but she won’t let me.”
This is, of course, nonsense. Your boss won’t let you because what you’re really asking is: “May I do something silly and fun and, if it doesn’t work, will you take the blame – but if it does work, I get the credit?” What would you say to an offer like that?
The alternative sounds scary, but I don’t think it is. The alternative is to just be remarkable. Go all the way to the edge. Not in a big thing, perhaps, but in a little one. Find some area where you have a tiny bit of authority and run with it. After you succeed, you’ll discover you’ve got more leeway for next time. And if you fail? Don’t worry. Your organisation secretly wants employees willing to push hard even if it means failing every so often.
And when? When should you start being remarkable? How’s this: if you don’t start tomorrow, you’re not really serious. Tomorrow night by midnight or don’t bother. You’re too talented to sit around waiting for the perfect moment. Go start.
ACTION
TODAY: Start today at being remarkable! Start small, where you are and with what you have.
FUTURE: Keep this tip sheet handy and frequently refer to it. Start the habit of becoming remarkable in little things first, as Godin suggests, and then run with larger projects! Rinse and repeat.
Know someone who is remarkable? Please share this post with them! Email, Facebook or Twitter.
by Helena Escalante | Accountability, Celebration, Creativity, Mindset, Opportunity, Tools, Wellbeing
Estimated reading time: 3 minutes, 55 seconds.
TODAY’S IDEA: Sharing accomplishments on social media? Be generous, authentic and enthusiastic
— From The Art of People: 11 Simple People Skills That Will Get You Everything You Want by Dave Kerpen
In The Art of People, Dave Kerpen recalls sharing accomplishments via social media and the reactions from his friends:
“So excited! We won the WOMMIE award for word of mouth marketing excellence for the second year in a row!”
After this announcement, a casual friend of Kerpen sent him the following private message: “Enough already, Dave! I know you won an award or two, I know you’re excited about it all, but stop shoving all this self-promotion in our faces!”
That message stung “probably because there was some truth to it,” says Kerpen. His company had just won the award for the second year in a row, and he was very happy about it and had been sharing accomplishments (this and others) “proudly and liberally” on Facebook, Twitter, and LinkedIn. Very likely, the person that messaged him saw the posts on all three networks and got tired of it.
Kerpen remembers being upset and confused. “I was genuinely proud of our work and wanted to share the good news… On the other hand, I certainly didn’t want to get attention for being an egomaniacal braggart.”
He took the feedback to heart. “[He developed] a more modest attitude toward posting to social media… [being] humble, grateful and not overly self-promotional in [his] social media updates.”
In the meantime, unknown to Kerpen, the word humblebrag was being added to the Dictionary to describe exactly what he had started to do when sharing accomplishments.
So, when the following year his company won the WOMMIE Award again, he posted: “So honored and humbled to have received the WOMMIE Award for the 3rd year in a row! Thanks to the whole team @Likeablemedia!”
And to this post, came a different reaction from another one of Kerpen’s friends: “Dude, what’s with the humblebrag? Just gloat man, no need to fake being humble when you are dominating the award circuit!”
Kerpen was exasperated: “It seemed that no matter what I did, I couldn’t share my joy about accomplishments without offending some people.” The author goes on to say, “The problem with sharing accomplishments on social media… is there is no tone or body language to help convey your meaning, and that means it’s very easy for people to lose the context and not get your intention right.”
So, what to do? Does this mean no more sharing accomplishments? Never ever?
For Kerpen, the answer to that question is no, with two important caveats:
1. Be unafraid but as authentic (noncontrived) as possible in sharing accomplishments on social media.
2. Heap lots of authentic praise on others via social media as well.
The first point is simple: You’re going to be judged by people no matter what, so just be your authentic self and stand behind that authenticity no matter what people may say.
The second point is important too: Be quick to praise others in social media (and face-to-face). Authentic praise and compliments make people feel good, help them feel more comfortable in sharing their accomplishments, and, most important, show the world that you’re not all about yourself and are just as apt to sing another person’s praises as your own.
And the author sets out a challenge for us: “Scroll through your social media news feeds looking for opportunities to praise, congratulate, and promote others: your friends, colleagues, and followers. Be generous in retweeting people. Promote the heck out of everyone.”
My take on this?
As long as you are sharing your accomplishments with generosity, gratitude, authenticity and enthusiasm, your true friends and the people that love you are going to be genuinely happy and excited for you. And if you return the favor in sharing that excitement and congratulating people on their accomplishments and important milestones, everybody wins and we make this world a happier and better place.
ACTION
TODAY: What do you have to celebrate today? Big win or small win, share what makes your heart smile! Your circles will be very happy for you, and if you tag me on social media (Facebook, Twitter) I will be delighted to read about your accomplishment and happy to share!
FUTURE: Kerpen, a master of social media suggests the following: “Take a look at your last twenty social media updates and do a quick audit. How much are you promoting yourself versus promoting others? Ideally, you want to strike a balance of no more than 30 percent promoting yourself and at least 70 percent promoting others. […] Audit your next twenty social media updates and compare them with the previous twenty. Have you helped people see you as someone willing to praise others and unafraid to share his or her own accomplishments?”
And speaking of sharing… please do! Email, Facebook or Twitter.
by Helena Escalante | Accountability, Collaboration, Creativity, Goals, Growth, Marketing, Opportunity, Planning
Estimated reading time: 1 minute, 51 seconds.
TODAY’S IDEA: The best definition of marketing you’ll ever find
— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson
I love marketing, and this is the best definition of marketing I’ve found so far. It’s just one word:
EVERYTHING.
Whaaaat?!
Yes: marketing is everything.
Most people tend to think that Marketing is a Department or a few, specific activities within a company. It’s not. At least that is not the definition of marketing that Jason Fried and David Heinemeier Hansson, abide by in their book Rework.
The authors say the following about Marketing:
“Marketing is something everyone in your company is doing 24/7/365.
Just as you cannot not communicate, you cannot not market:
- Every time you answer the phone, it’s marketing.
- Every time you send an email, it’s marketing.
- Every time someone uses your product, it’s marketing.
- Every word you write on your website is marketing.
- If you build software, every error message is marketing.
- If you’re in the restaurant business, the after-dinner mint is marketing.
- If you’re in the retail business, the checkout counter is marketing.
- If you’re in a service business, your invoice is marketing.
Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.”
Very few people and companies recognize and embrace that marketing is everything that you and company do: from beginning to end of the buyer’s journey.
Isn’t this the best definition of marketing you’ve encountered too? Let me know in the comments here.
ACTION
TODAY: Embrace this new definition of marketing and the fact that marketing is indeed everything: as part of your company you and your employees or colleagues represent it all the time. What is the image of your company that you, your colleagues, and all your actions give to the world? Is this image in alignment with what you want and should portray according to the company’s mission, vision, and values?
FUTURE: Make it a habit of conducting a periodic marketing “audit” where you look at the touch points for the customer/client. Determine what the best way to represent your company would be for each particular point to be in alignment with your mission, vision, and values.
Help someone see how everything is marketing by sharing this post via email, Facebook or Twitter!
by Helena Escalante | Celebration, Creativity, Goals, Growth, Habits, Leadership, Mindset, Opportunity
Estimated reading time: 3 minutes, 39 seconds.
TODAY’S IDEA: Your first day, every day
— From This Is Day One: A Practical Guide to Leadership That Matters by Drew Dudley
Drew Dudley, leadership guru with one of the most watched TED Talks (“lollipop moment”) has published a new book, This is Day One, and I love it!
In the book, Dudley recalls the story of Mustafa, his tour guide in Qatar who had the most wonderful and infectious energy of anyone he’s ever met: “he vibrated with energy.”
As they were dune bashing (“flying off sand mountains at 70 miles an hour”), Mustafa was “cackling with laughter” and having an incredible time, whereas Dudley was trying to brace himself as much as he could.
What follows is the exchange that took place at the scene, as Dudley describes it. I left it verbatim because the story is absolutely beautiful. It left me with an a-ha! moment and a powerful lesson—I hope it does the same for you!
[As] he pushed the accelerator toward the floor [we] were absolutely flying toward what appeared to me to be a sheer drop and Mustafa was having the time of his life.
Bracing myself against the dash, I looked over at Mustafa and shouted: “Mustafa! You’re having a better time than I am! You do this every day! How do you stay so excited about it?”
Mustafa looked over at me, and with a smile that showed every one of his teeth, bellowed back:
“Oh! It’s my first day!”
I just about crawled out the back window.
Look, I understand that everyone has to start somewhere, but if your job involved driving me off of a sand cliff (hell, if your job involves driving me off of any cliffs really), I’d rather prefer not to be assigned the new guy.
I’m going to assume that thought showed very clearly in my expression because Mustafa let out a laugh and hit the brakes. The 4×4 skidded to a halt maybe twenty feet from the edge of the dune.
At that point I had both feet on the on the dash and had pushed myself basically up to the roof. Mustafa put the vehicle in park and looked at me with pure amazement.
“Mr. Dudley,” he began, leaning in. “Don’t you realize? You want the new guy!”
My heart still in my throat, I managed a weak, “I’m not so sure, my friend.”
“Think about it, Mr. Dudley,” Mustafa replied. “Think about your first day of work! On your first day of work you show up early; you dress your best; you try everything you can to impress your boss. You are patient with your coworkers, even the ones you know right away you’re not going to like. You ask all the questions you have because there’s no shame in doing that when you’re new. You double-check everything that you do. You stay late. You are never more committed to your job than you are on your first day. You are never more convinced it is going to be the best job you have ever had than you are on your first day.”
He leaned closer and continued, “As soon as your second day of work begins, all of that starts to stop being quite so true, doesn’t it?
He leaned back with a broad smile.
“The first day that I ever came to work at this job was seventeen years ago, Mr. Dudley. But I had such an incredible experience that I promised myself something. I promised myself that I would NEVER have a second day of work.”
He paused to look me right in the eye.
“Mr. Dudley, it has been my first day of work for seventeen years. Five years ago I bought this company. All I ask of anyone who works for me is that they treat every day they come to work like it is their first day. The customers love it. It’s why we are the best tour company in the country.”
ACTION
TODAY: Go back in your memory and relive the excitement of your first day of work. Take that enthusiasm, energy, and can-do-it-all attitude with you throughout the day and see how this changes your approach to things.
FUTURE: Adopt the first day mindset and share it with those that surround you. If, as the saying goes, hindsight is always 20/20, imagine what your wisdom of hindsight plus the energy and excitement of the first day can do for you and your business today: simply magic!
Know someone with infectious energy and enthusiasm? Please share this post via email, Facebook or Twitter, thank you!
by Helena Escalante | Creativity, Growth, Mindset, Opportunity, Productivity, Tools
Estimated reading time: 2 minutes, 22 seconds.
TODAY’S IDEA: Inspiration is perishable
— From REWORK: Change the way you work forever by Jason Fried and David Heinemeier Hansson
Have you ever had a flash of inspiration—a eureka moment—that you’re pumped about, yet you don’t act on it, and later on it’s gone as well as the energy that surrounded it? Ugh…
That’s because “inspiration is perishable,” say Jason Fried and David Heinemeier Hansson, business gurus, cofounders of Basecamp, and authors of Rework. Action is the key to turn that bolt of inspiration into something real.
Here’s what the authors say about inspiration that struck a chord with me:
We all have ideas. Ideas are immortal. They last forever.
What doesn’t last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date.
If you want to do something, you’ve got to do it now. You can’t put it on a shelf and wait two months to get around to it. You can’t just say you’ll do it later. Later, you won’t be pumped about it anymore.
If you’re inspired on a Friday, swear off the weekend and dive into the project. When you’re high on inspiration, you can get two weeks of work done in twenty-four hours. Inspiration is a time machine that way.
Inspiration is a magical thing, a productivity multiplier, a motivator. But it won’t wait for you. Inspiration is a now thing. If it grabs you, grab it right back and put it to work.
There you have it. Short and sweet, just like inspiration itself. Next time you’re inspired, remember that it’s perishable and grab that magical force—that energy that comes with inspiration—and act on it.
How have you harnessed your inspiration so far? What has come out of it? I’d love to know! Please share it with me in the comments here.
ACTION
TODAY: Look within yourself: What are you inspired about now? What action are you going to take to turn that inspiration into reality? Even if it’s minimal, take some action now to show yourself that you indeed act when inspiration strikes. The result? It will strike more often.
FUTURE: Be open for inspiration to strike anytime, even at non-convenient times, such as in the shower or while driving… Just know that it will, and make a point of welcoming it and harnessing it as soon as possible. That jolt of energy that comes with inspiration can propel your ideas and projects forward by leaps and bounds. Further, to create a welcoming environment for inspiration to come in at better times and more often, check out this 6-part miniseries where Josh Davis, Ph.D. shows us how to be awesomely effective. Because, Davis says, “When you are mentally effective, you can accomplish whatever matters most to you at that moment, with pride in your work and inspiration to do more.”
Know someone who is inspired? Help them harness that inspiration by sharing the ideas on this post! Email, Facebook or Twitter, thanks!
